fromThe Drum
4 hours agoBridging the gap - solving retail media's fragmentation challenge
Retail media has rapidly evolved into a key marketing channel. It is reshaping how brands connect with customers using data and insight, and in doing so, it has built a market now worth over £1bn in the UK alone. This growth hasn't happened by accident as, put simply, retail media can do what other channels can't - notably closing the loop on in-store sales.
Marketing tech