Marketing tech
fromThedrum
15 hours agoA Positive Outlook for Advertising in the New World
The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.
#data-driven-advertising
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#sports-marketing #retail-media #consumer-data #advertising #media-investment #consumer-goods #market-confidence
Marketing tech
fromGeeky Gadgets
2 weeks agoHow to Create Adverts That Convert : Tracking, Trials & Iteration in 2026
Effective app advertising balances short-term investment with data collection to refine strategies and maximize long-term ROI through platform-specific targeting and conversion optimization.
Marketing tech
fromVariety
2 years agoClear Channel Outdoor on Modernizing the Billboard Business by 'Connecting the Physical World' with 'Digital Behaviors'
Billboard advertising is modernized by integrating data platforms and cross-disciplinary teams to connect physical displays with measurable digital behaviors and outcomes.
Marketing tech
fromAmazon Web Services
2 months agoHow CLICKFORCE accelerates data-driven advertising with Amazon Bedrock Agents | Amazon Web Services
CLICKFORCE built Lumos on AWS to automate and accelerate data-driven advertising analysis from weeks to one hour using Amazon Bedrock, SageMaker, OpenSearch, and Glue.
Media industry
fromThe Drum
2 months ago'A paradise full of opportunity': is this the beginning of an OOH renaissance?
Out-of-home advertising is a creatively rich, data-enabled, experiential channel poised for growth through programmatic, immersive tech, shoppable formats, and sustainability improvements.
fromThe Drum
2 months agoThe Drum and Oracle Data Cloud launch survey on audience-first digital advertising
Marketers need to understand who their target audience is before attempting to reach them, and that means sifting through a seemingly endless amount of consumer data generated from disparate channels and technologies. Taking a centralized approach with data can be overwhelming but implementing an audience-first mindset to campaign strategies can lead to more efficient and productive outcomes. It puts your core audience at the center of your initiatives.
Marketing
Soccer (FIFA)
fromExchangewire
3 months ago"Commercial opportunities don't get bigger than this": Lotame on the 2026 FIFA World Cup - ExchangeWire.com
The expanded 2026 World Cup creates unparalleled commercial scale, requiring data-driven audience segmentation to reach diverse, highly engaged and culturally swept viewers.
fromThe Drum
3 months agoWhat happens to creativity in the uncharted territories of AI?
The rapid evolution of AI and data is nothing short of head-spinning. In the last year alone, we've seen an explosion of interest in these disciplines, with developments that have left us both exhilarated and more than a bit uncertain. Generative AI, in particular, has garnered widespread attention, raising questions about its potential impact across various industries. AI, once the stuff of science fiction, is now woven into the fabric of our daily lives. A tool that is no longer just for an engineer but for anyone who can thoughtfully ask a question.
Marketing tech
fromMarketing Dive
4 months agoOwning the moment: How brands can win the 2026 World Cup with real-time, data-driven activation
Soccer has officially entered the cultural mainstream and is now a core pillar of sports fandom in the U.S., powered by diverse, young and digitally native fans. The United States now boasts twice as many soccer fans as major European markets, and 87% of them are already anticipating the 2026 tournament. This is more than just a sports moment; it's an epicenter of culture and opportunity.
Soccer (FIFA)
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