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E-Commerce
fromHarvard Business Review
1 day ago

The Importance of Trust and Transparency in Retail Media Networks

Retail media links consumer browsing, ad exposure, and purchases so retailers can package and sell those insights to product suppliers.
#sports-marketing
fromMarketing Dive
3 weeks ago
Marketing

Keurig Dr. Pepper bets big on college football with help from Disney

Keurig Dr Pepper and Disney Advertising will deliver personalized, data-driven college-football fan engagement across ESPN, augmented-reality integrations, and targeted retail-media advertising.
fromThe Drum
3 weeks ago
Marketing tech

September sports line-up: how tech is putting brands in pole position with fans

Tech and real-time data let brands access live sports' emotional attention and boost performance without needing Super Bowl-sized budgets.
fromThe Drum
3 weeks ago
Marketing tech

September sports line-up: how tech is putting brands in pole position with fans

more#sports-marketing
Marketing
fromThe Drum
2 months ago

The ROI reset: 5 strategies shaping the future of marketing effectiveness

AI is reshaping marketing measurement into a core architecture for advertising effectiveness.
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