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fromMarketing Dive
4 days ago
Marketing

Keurig Dr. Pepper bets big on college football with help from Disney

Keurig Dr Pepper and Disney Advertising will deliver personalized, data-driven college-football fan engagement across ESPN, augmented-reality integrations, and targeted retail-media advertising.
fromThe Drum
3 days ago
Marketing tech

September sports line-up: how tech is putting brands in pole position with fans

Tech and real-time data let brands access live sports' emotional attention and boost performance without needing Super Bowl-sized budgets.
fromThe Drum
3 days ago
Marketing tech

September sports line-up: how tech is putting brands in pole position with fans

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Marketing
fromThe Drum
1 month ago

The ROI reset: 5 strategies shaping the future of marketing effectiveness

AI is reshaping marketing measurement into a core architecture for advertising effectiveness.
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