#consumer-data

#consumer-data

Procter & Gamble is emphasizing its strengths in data and artificial intelligence as the packaged goods giant contends with a fragmented "new media reality," executives said on a call discussing earnings earlier this week. The owner of brands like Tide and Downy is working to redefine its brand-building framework to deliver more relevant marketing and better capitalize on emergent channels like retail media that are rewriting the CPG advertising playbook.

Marketers need to understand who their target audience is before attempting to reach them, and that means sifting through a seemingly endless amount of consumer data generated from disparate channels and technologies. Taking a centralized approach with data can be overwhelming but implementing an audience-first mindset to campaign strategies can lead to more efficient and productive outcomes. It puts your core audience at the center of your initiatives.

"I started in TV at Nickelodeon and Viacom. Then Roblox. Seven years at Meta. I even built my own tech stack for small businesses. And then Rokt. Not exactly a straight line to Chase,"

The IPO of NIQ raised $1.05 billion, crucial for reducing its $4.3 billion debt, with CEO Jim Peck emphasizing the importance of capital over brand awareness.

The Warner Bros. Discovery streamer has suffered as much of an identity crisis as anyone in terms of its name and aesthetic (RIP purple forever).