How To Use AI Digital Marketing (2024) - ShopifyAI enhances efficiency in digital marketing by automating processes and providing deep insights into customer behavior.
Block Renovation's Julie Kheyfets on home remodeling trendsAI is used to simplify information challenges in the $470 billion renovation market.
How To Use AI Digital Marketing (2024) - ShopifyAI enhances efficiency in digital marketing by automating processes and providing deep insights into customer behavior.
Block Renovation's Julie Kheyfets on home remodeling trendsAI is used to simplify information challenges in the $470 billion renovation market.
How mobile bridges the gap between commerce media networks, consumers and advertisersCommerce media networks present both opportunities and challenges for advertisers seeking to leverage consumer data for targeted advertising.
PayPal Launches Its Ad Business to Pitch Shopping DataPayPal is launching PayPal Ads to utilize its vast transaction data for digital advertising.
Lifting The Veil On Surveillance; Amazon Gives It Another Go With Shoppable TV | AdExchangerThe FTC raises concerns over behavioral advertising models, claiming they encourage companies to misuse consumer data consent.
How can B2B advertisers get their targeting strategy ready for 2025's privacy pivot?Advertisers must adapt to new privacy regulations and evolving targeting strategies to remain effective in a changing landscape.
The advertiser's action plan for a smooth transition to a cookieless worldThe deprecation of third-party cookies is a significant shift in digital advertising that requires advertisers to adapt.
How mobile bridges the gap between commerce media networks, consumers and advertisersCommerce media networks present both opportunities and challenges for advertisers seeking to leverage consumer data for targeted advertising.
PayPal Launches Its Ad Business to Pitch Shopping DataPayPal is launching PayPal Ads to utilize its vast transaction data for digital advertising.
Lifting The Veil On Surveillance; Amazon Gives It Another Go With Shoppable TV | AdExchangerThe FTC raises concerns over behavioral advertising models, claiming they encourage companies to misuse consumer data consent.
How can B2B advertisers get their targeting strategy ready for 2025's privacy pivot?Advertisers must adapt to new privacy regulations and evolving targeting strategies to remain effective in a changing landscape.
The advertiser's action plan for a smooth transition to a cookieless worldThe deprecation of third-party cookies is a significant shift in digital advertising that requires advertisers to adapt.
What went wrong at 23andMe? Why the genetic-data giant risks collapse23andMe faces severe struggles, raising concerns about consumer genetic data and the future of the industry.
FTC probes 8 companies for surveillance pricing practicesFTC studying companies using consumer data for targeted pricing.
FTC bans General Motors from selling driver data for five yearsThe FTC is investigating GM and OnStar for sharing driver data without consent, aiming to enhance consumer privacy safeguards.
WTF is surveillance pricing?Surveillance pricing uses personal consumer data to set prices, raising concerns and prompting scrutiny from the FTC.
FTC probes 8 companies for surveillance pricing practicesFTC studying companies using consumer data for targeted pricing.
FTC bans General Motors from selling driver data for five yearsThe FTC is investigating GM and OnStar for sharing driver data without consent, aiming to enhance consumer privacy safeguards.
WTF is surveillance pricing?Surveillance pricing uses personal consumer data to set prices, raising concerns and prompting scrutiny from the FTC.
Texas Sues Allstate Over Its Collection of Driver DataTexas sued Allstate for illegally tracking drivers through phone apps and violating privacy laws.The state's lawsuit claims millions of Americans' personal data was sold without consent.
Where Commerce Media Will Flourish-and Sputter-in 2025Commerce media is reshaping retail by leveraging first-party consumer data and ad revenue opportunities, especially through enhanced in-store experiences.
Buying a TV in 2025? Expect lower prices, more ads, and an OS war.The TV industry will prioritize advertising technologies over hardware advancements in 2025.Walmart's acquisition of Vizio will significantly influence the direction of TV advertising and user data collection.
It Costs $3.20 Each Time You Shoot This RifleAmmunition price tracking is crucial for budget-conscious hunters.
Omnicom in Talks to Acquire Interpublic Group in Landmark Madison Avenue DealOmnicom's acquisition of Interpublic may reshape the advertising industry amidst changing consumer behaviors and declining traditional ad effectiveness.
WTF is a financial media network?Financial institutions are exploring financial media networks using their consumer data to compete in the advertising industry.
Omnicom in Talks to Acquire Interpublic Group in Landmark Madison Avenue DealOmnicom's acquisition of Interpublic may reshape the advertising industry amidst changing consumer behaviors and declining traditional ad effectiveness.
WTF is a financial media network?Financial institutions are exploring financial media networks using their consumer data to compete in the advertising industry.
Here's how to tell if your air fryer is spying on you: 'This is often done'Air fryers may invade privacy by collecting personal data, including location and audio permissions, often without proper consent.
If you're advertising using consumer data, show them a real value exchangeMarketers should reassess if personalized ads deliver enough value for consumer data use.The importance of a clear value exchange in building consumer trust and loyalty is critical.
Marketing Briefing: United Airlines, Costco, Chase. Everything is an ad network. Now what?Companies are increasingly creating ad networks to leverage consumer data and capture ad revenue.
If you're advertising using consumer data, show them a real value exchangeMarketers should reassess if personalized ads deliver enough value for consumer data use.The importance of a clear value exchange in building consumer trust and loyalty is critical.
Marketing Briefing: United Airlines, Costco, Chase. Everything is an ad network. Now what?Companies are increasingly creating ad networks to leverage consumer data and capture ad revenue.
When It Comes To Addressability And Identity, What's Old Is New Again | AdExchangerMarketers face challenges due to evolving regulations and cookie deprecation, emphasizing the need to adapt data-driven strategies.
Who's selling your digital data? California offers tools to protect online privacyData brokers collect and sell personal data, including location and health information, raising privacy concerns.
Behind the FTC's Inquiry into Surveillance Pricing PracticesData collection and targeted pricing have evolved from traditional methods to surveillance pricing through advanced technology.
Who's selling your digital data? California offers tools to protect online privacyData brokers collect and sell personal data, including location and health information, raising privacy concerns.
Behind the FTC's Inquiry into Surveillance Pricing PracticesData collection and targeted pricing have evolved from traditional methods to surveillance pricing through advanced technology.
Colorado Bill Aims to Protect Consumer Brain DataConsumers' personal data, including brain activity, is increasingly collected by consumer neurotechnologies, raising privacy concerns.
What Is A Data Broker? | AdExchangerData brokers dislike being called data brokers due to negative connotation.Legal definition of a data broker includes companies that collect consumer data for monetization.
TGI Friday's CMO on getting the 'forgotten and tired' food chain back on the radarTGI Friday's hired Rhiannon Scarlett as CMO in 2022 for data-driven decision-making.Scarlett aims to revive TGI Friday's brand image through digital transformation.
EFF Opposes the American Privacy Rights ActProtecting people's privacy is crucial for effective online regulation.
Kirkland Sued In Class Action Case Over 2023 Ransomware AttackBiglaw firm sued over cybersecurity breach involving consumer data heist.