A report from the University of Cambridge's Minderoo Centre raised serious concerns about the privacy implications of menstrual cycle tracking apps. These apps collect sensitive data that can be exploited for targeted advertising, leading to potential health insurance discrimination and jeopardizing job prospects for users. Researchers emphasized the need for better governance and security measures in the femtech industry, along with meaningful consent options for users. Health organizations are encouraged to explore alternatives to commercial apps to safeguard user data more effectively.
Women deserve better than to have their menstrual tracking data treated as consumer data, but there is a different possible future.
Cycle tracking apps (CTA) are a lucrative business because they provide the companies behind the apps with access to extremely valuable and fine-grained user data.
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