HBO and Max have rejoined under the HBO Max branding after years of identity issues. Subscribers will see this branding return in their apps, without requiring significant user updates. This change follows an announcement from Warner Bros. Discovery about rebranding HBO Max, which reflects the company's strategy to utilize consumer data for better positioning. The consistent reference to HBO Max by the audience played a significant role in this decision.
The Warner Bros. Discovery streamer has suffered as much of an identity crisis as anyone in terms of its name and aesthetic (RIP purple forever).
Starting today, subscribers will see the HBO Max branding return to their apps as it rolls out throughout the day.
This comes two months after the company announced the rebrand of HBO Max, citing the decision as "a testament to WBD's willingness to keep boldly iterating its strategy and approach."
The audience just never stopped calling the streamer HBO Max.
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