#warner-bros-discovery
#warner-bros-discovery

After Suicide Squad 'Disappoints,' WB Doubles Down On Live-Service Games

Warner Bros. Discovery pivoting away from single-player AAA console games towards free-to-play and mobile releases.

Focus on mobile, live-service, and free-to-play games revolving around billion-dollar IP like Harry Potter, DC, and Game of Thrones. [ more ]

GameSpot

Suicide Squad: Kill The Justice League Has "Fallen Short" Of Expectations, Warner Bros. Discovery Says

Suicide Squad: Kill the Justice League fell short of expectations

Challenges due to crowded gaming market and competition with other high-profile releases [ more ]

GameSpot

DC Movie Tie-In Games Aren't A Guarantee, But Could Happen

Warner Bros. Discovery's gaming division is actively working with DC Studios co-head James Gunn on core franchises within the DC Universe.

Warner Bros. Games aims to have hits more regularly and wants the gaming division to be 'always on.' [ more ]

WIRED

Disney and Warner Bros. Discovery Just Reinvented Cable

Streaming services are becoming similar to traditional cable TV with bundled packages. [ more ]

AdExchanger

Marketing tech

WBD Suffers From Revenue Loss, Turning To Bundling And Global Expansion As A Lifeline | AdExchanger

Warner Bros. Discovery's Q1 revenue dropped 7%, but HBO Max gained 2 million new subscribers.

Warner Bros. Discovery is partnering with Disney+ and Hulu for a new bundle offering to drive subscriber growth. [ more ]

New York Post

2 days ago

Venture

Fox, Disney, Warner Bros. Discovery sports-streaming venture to be called Venu Sports

Venu Sports, a new sports-streaming service by Disney, Warner Bros. Discovery, and Fox, targeting younger viewers with a bundled sports portfolio. [ more ]

VG247

Warner Bros. delisting Adult Swim Games offerings and closing Red vs Blue studio Rooter Teeth

Developers affected by Warner Bros. Discovery decisions on Adult Swim Games and Rooster Teeth content removal.

Scramble by developers to regain control over their IP due to delisting of games and lack of transfer by WBD. [ more ]

Kotaku

WB Discovery Might Soon Delist Over A Dozen Adult Swim-Published Games

WB Discovery delisting Adult Swim-published games from digital stores within 60 days, impacting game developers.

Adult Swim Games, funded by Cartoon Network's Adult Swim, known for publishing notable titles, now facing uncertain future with potential delisting by WB Discovery. [ more ]

Ars Technica

Devs left with tough choices as Warner Bros. ends all Adult Swim Games downloads

Warner Bros. Discovery is set to remove at least 16 games from Adult Swim Games, not transferring them back to the developers.

Developers like Matt Kain are expressing frustration as Warner Bros. Discovery refuses to transfer games, jeopardizing player data and Kickstarter promises. [ more ]

Polygon

Warner Bros. is now erasing games as it plans to delist Adult Swim-published titles

Warner Bros. Discovery plans to retire games published by Adult Swim Games label, affecting multiple titles on Steam and other digital stores.

Developers who worked with Adult Swim Games are unsure about the fate of their games amidst Warner Bros. Discovery's removal plans. [ more ]

moreadult-swim-games

GameSpot

Film

New Lord Of The Rings Movie Announced With Peter Jackson, Aiming For 2026 Release

A new Lord of the Rings movie is in development, focusing on new storylines within the franchise. [ more ]

Vulture

Film

Movie Theaters Are Doin' the Most for Dune: Part Two

Dune: Part Two is impressing critics and audiences, with higher box office expectations than its predecessor.

The movie is accommodating eager fans with early morning IMAX screenings and is seen as the first major blockbuster of the year. [ more ]

Digiday

Warner Bros. Discovery Sport and CNN International create marketplace for sports and political ad dollars

Warner Bros. Discovery utilizes programmatic guaranteed through WBD Connect to consolidate ad inventory across multiple publishers and reach global audiences. [ more ]

AdExchanger

3 days ago

WBD Reasserts Its Place In Ad-Supported Streaming | AdExchanger

Warner Bros. Discovery focused on addressing skepticism around their ad sales negotiations during upfronts. [ more ]

The Drum

3 days ago

Warner Bros Discovery unveils shoppable ads & new contextual targeting tools for Max

Warner Bros Discovery introduced new advertising products for Max with shoppable ads, interactive formats, and contextual targeting. [ more ]

Marketing Dive

2 weeks ago

Warner Bros. Discovery unveils first-party data platform to unify video

Warner Bros. Discovery launched Olli, using first-party data for targeted advertising. [ more ]

Adweek

1 month ago

WBD Makes Data-Driven Ad Sales Hire Ahead of Upfront

Warner Bros. Discovery is emphasizing data strategy with the appointment of David Porter to lead ad sales research, insights, and data, focusing on revenue growth and advanced tools for advertisers. [ more ]

Los Angeles Times

Tech industry

No NBA deal yet for Warner Bros. Discovery, but David Zaslav is 'hopeful'

The NBA media rights deal negotiations are crucial for Warner Bros. Discovery's future strategy. [ more ]

GameSpot

Warner Bros Doubles Down On Live-Service Games | Spot On

Warner Bros Discovery increasing focus on live service, mobile, and free-to-play games to adjust to volatile console gaming space.

Spot On addresses Warner Bros leveraging IPs like DC, Game of Thrones, Harry Potter, and Mortal Kombat amidst concerns over business models and game success. [ more ]

WGB

Warner Bros. is doubling down on free-to-play, live-service and mobile

Warner Bros. Discovery focusing on free-to-play and live-service markets in gaming.

Hogwarts Legacy success overshadowed by Suicide Squad: Kill the Justice League struggles. [ more ]

GameSpot

Warner Bros. Wants To Shift Away From "Volatile" AAA Console Games, Lean Into Free-To-Play And Mobile

Warner Bros. Discovery focusing on more live-service, mobile, and free-to-play games for growth.

Emphasis on reducing volatility through core franchises in mobile and free-to-play space. [ more ]

AdExchanger

Marketing tech

WBD's Overall Revenue Is Down - But Streaming And Sports Could Bring A Bounceback | AdExchanger

Warner Bros. Discovery's TV revenue declines by double digits, but streaming revenue is increasing.

Warner Bros. Discovery's revamped streaming service, Max, is a key focus for the company to drive profitable growth. [ more ]

Exchangewire

5 months ago

Marketing tech

Samsung TV Plus Italy expands FAST offering with 10 new channels from Warner Bros. Discovery

Samsung TV Plus has partnered with Warner Bros. Discovery to bring 10 new channels to its streaming service.

The partnership aims to diversify the content offerings and provide more engagement opportunities for advertisers. [ more ]

IndieWire

Independent films

Here's Why 'Coyote vs. Acme' Is Worth More Dead Than Alive - and Yep, It's Legal

Warner Bros. Discovery could have incurred a $70 million loss or sold "Coyote vs. Acme" for $35 million.

Warner Bros. Discovery decided to take the $70 million loss instead of selling the film for $35 million. [ more ]

www.npr.org

Media industry

ESPN, Fox and Warner Bros. Discovery plan to launch a sports streaming platform

ESPN, Fox, and Warner Bros. Discovery are launching a sports streaming platform that will include offerings from 15 networks and all major professional sports leagues.

The platform will offer games from the NFL, NBA, MLB, NHL, WNBA, NASCAR, college sports, tennis, golf, and the FIFA World Cup. [ more ]

Vulture