#warner-bros-discovery

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#streaming

Sesame Street' for sale as Max cancels deal for new episodes

Max is ending its deal to distribute new episodes of Sesame Street, focusing instead on adult and family stories.

Warner Bros. Discovery's Max Taps Netflix Alum Eric Pallotta to Oversee Social, Editorial Marketing

Eric Pallotta joins Warner Bros. Discovery's Max as group senior VP of global brand, social, and editorial, focusing on brand development and social strategies.

WBD's DTC Ad Revenue Grew Nearly 50% In Q3 (But It's Not All Good News) | AdExchanger

WBD's overall revenue dropped 4% in Q3, but growth in direct-to-consumer segment fuels future optimism.

Sesame Street will no longer air new episodes on HBO and Max as deal expires

Sesame Street is seeking a new platform for episodes as Warner Bros. Discovery shifts focus from kids' content to adult programming.

WBD's Overall Revenue Is Down - But Streaming And Sports Could Bring A Bounceback | AdExchanger

Warner Bros. Discovery's TV revenue declines by double digits, but streaming revenue is increasing.
Warner Bros. Discovery's revamped streaming service, Max, is a key focus for the company to drive profitable growth.

Sesame Street' for sale as Max cancels deal for new episodes

Max is ending its deal to distribute new episodes of Sesame Street, focusing instead on adult and family stories.

Warner Bros. Discovery's Max Taps Netflix Alum Eric Pallotta to Oversee Social, Editorial Marketing

Eric Pallotta joins Warner Bros. Discovery's Max as group senior VP of global brand, social, and editorial, focusing on brand development and social strategies.

WBD's DTC Ad Revenue Grew Nearly 50% In Q3 (But It's Not All Good News) | AdExchanger

WBD's overall revenue dropped 4% in Q3, but growth in direct-to-consumer segment fuels future optimism.

Sesame Street will no longer air new episodes on HBO and Max as deal expires

Sesame Street is seeking a new platform for episodes as Warner Bros. Discovery shifts focus from kids' content to adult programming.

WBD's Overall Revenue Is Down - But Streaming And Sports Could Bring A Bounceback | AdExchanger

Warner Bros. Discovery's TV revenue declines by double digits, but streaming revenue is increasing.
Warner Bros. Discovery's revamped streaming service, Max, is a key focus for the company to drive profitable growth.
morestreaming
#sesame-street

HBO Ends Partnership With Sesame Street'

Sesame Street is seeking a new distribution partner after HBO's Max won't renew its agreement, shifting focus away from children's programming.

Elmo needs a new streaming home after Max drops Sesame Street

Warner Bros. Discovery will no longer stream new episodes of Sesame Street on Max after next season, seeking a new platform for the series.

HBO Ends Partnership With Sesame Street'

Sesame Street is seeking a new distribution partner after HBO's Max won't renew its agreement, shifting focus away from children's programming.

Elmo needs a new streaming home after Max drops Sesame Street

Warner Bros. Discovery will no longer stream new episodes of Sesame Street on Max after next season, seeking a new platform for the series.
moresesame-street
#streaming-services

Warner Bros. Discovery Takes $9 Billion Write-Down on Cable Networks

Warner Bros. Discovery wrote down TV network value by $9.1 billion, reflecting industry challenges and transitioning towards streaming services.

Cable TV is falling apart

Paramount Global and Warner Bros. Discovery face financial challenges due to struggling cable TV businesses, seeking streaming partners for growth.

WBD Latches Onto Global Expansion And Sports To Turn Around Revenue Losses | AdExchanger

Investing in subscriber growth over short-term profits is key strategy for Warner Bros. Discovery (WBD).

The Max-Hulu-Disney+ bundle seems to be off to a strong start

The Max-Hulu-Disney+ bundle significantly boosted sign-ups for all three services, highlighting successful collaboration amid competitive streaming landscape.

Copying Netflix Is Part Of The Streaming Profitability Playbook | AdExchanger

Disney's combined streaming business, including Disney+, Hulu, and ESPN+, became profitable earlier than forecast, with ESPN+ playing a crucial role.
Netflix's operating margins grew 5% due to ads and ad-supported account growth, while Warner Bros. Discovery reported streaming losses amid fierce competition and debt management.
Both Disney and WBD aim to emulate Netflix's success, with ad-supported streaming becoming a profitable segment for them.

Warner Bros Discovery Stock Is Still a Mess

Warner Bros. Discovery's restructuring aims to improve operations, but its financial challenges raise questions about effectiveness and future revenue growth.

Warner Bros. Discovery Takes $9 Billion Write-Down on Cable Networks

Warner Bros. Discovery wrote down TV network value by $9.1 billion, reflecting industry challenges and transitioning towards streaming services.

Cable TV is falling apart

Paramount Global and Warner Bros. Discovery face financial challenges due to struggling cable TV businesses, seeking streaming partners for growth.

WBD Latches Onto Global Expansion And Sports To Turn Around Revenue Losses | AdExchanger

Investing in subscriber growth over short-term profits is key strategy for Warner Bros. Discovery (WBD).

The Max-Hulu-Disney+ bundle seems to be off to a strong start

The Max-Hulu-Disney+ bundle significantly boosted sign-ups for all three services, highlighting successful collaboration amid competitive streaming landscape.

Copying Netflix Is Part Of The Streaming Profitability Playbook | AdExchanger

Disney's combined streaming business, including Disney+, Hulu, and ESPN+, became profitable earlier than forecast, with ESPN+ playing a crucial role.
Netflix's operating margins grew 5% due to ads and ad-supported account growth, while Warner Bros. Discovery reported streaming losses amid fierce competition and debt management.
Both Disney and WBD aim to emulate Netflix's success, with ad-supported streaming becoming a profitable segment for them.

Warner Bros Discovery Stock Is Still a Mess

Warner Bros. Discovery's restructuring aims to improve operations, but its financial challenges raise questions about effectiveness and future revenue growth.
morestreaming-services
#david-zaslav

David Zaslav just quieted his Wall Street critics as Warner Bros. Discovery shows it's fine without the NBA

Warner Bros. Discovery successfully navigated the loss of NBA rights by securing better carriage deals and raising network fees with major cable providers.

David Zaslav Says Trump's Second Term May Offer Opportunity for Consolidation': Could Be a Real Positive' for Hollywood

Zaslav believes a second Trump term could facilitate positive consolidation within the struggling entertainment industry.

Warner Bros Boss Says It Has The "Best Cookies," Talks About Milking Them

Warner Bros. Discovery sees growth potential in its underutilized franchises like Harry Potter and DC characters.

David Zaslav just quieted his Wall Street critics as Warner Bros. Discovery shows it's fine without the NBA

Warner Bros. Discovery successfully navigated the loss of NBA rights by securing better carriage deals and raising network fees with major cable providers.

David Zaslav Says Trump's Second Term May Offer Opportunity for Consolidation': Could Be a Real Positive' for Hollywood

Zaslav believes a second Trump term could facilitate positive consolidation within the struggling entertainment industry.

Warner Bros Boss Says It Has The "Best Cookies," Talks About Milking Them

Warner Bros. Discovery sees growth potential in its underutilized franchises like Harry Potter and DC characters.
moredavid-zaslav
#advertising

Max Launches AI-Powered Shoppable Ads Ahead of Black Friday

Warner Bros. Discovery is introducing AI-powered shoppable ads, enhancing ad relevance and consumer engagement ahead of Black Friday.

Warner Bros. and CNN are extending audience targeting tools in bid for more CTV share

Warner Bros. Discovery aims to enhance CTV ad relevance with its first-party data platform, encouraging increased ad spend from advertisers.

Warner Bros. Discovery unveils first-party data platform to unify video

Warner Bros. Discovery launched Olli, using first-party data for targeted advertising.

Max Launches AI-Powered Shoppable Ads Ahead of Black Friday

Warner Bros. Discovery is introducing AI-powered shoppable ads, enhancing ad relevance and consumer engagement ahead of Black Friday.

Warner Bros. and CNN are extending audience targeting tools in bid for more CTV share

Warner Bros. Discovery aims to enhance CTV ad relevance with its first-party data platform, encouraging increased ad spend from advertisers.

Warner Bros. Discovery unveils first-party data platform to unify video

Warner Bros. Discovery launched Olli, using first-party data for targeted advertising.
moreadvertising
#nba

NBA signs media rights deal with Disney, NBC and Amazon, leaving TNT behind

The NBA signed media rights deals with Disney, NBC, and Amazon Prime Video, excluding Warner Bros. Discovery's offer, leading to a significant revenue increase over 11 years.

Warner Bros. Discovery Sues N.B.A. Over Rights Deal

Warner Bros. Discovery sued the NBA to enforce rights to match Amazon's broadcast bid, claiming it's in fans' best interest.

Warner Bros. Discovery sues NBA over new media rights deal, saying it matched Amazon

Warner Bros. Discovery lawsuit against NBA over media rights deal.

NBA settles with WBD as it prepares to stream games on Amazon in 2025

NBA strikes 11-year agreement with Warner Bros. Discovery to enhance content distribution and settle a legal dispute over licensing rights.

Secrets of the NBA-TNT Divorce Settlement With Bill Simmons

The NBA's separation from Turner marks the end of a significant era and raises critical questions about the future of sports broadcasting.

Reports: 'Inside the NBA' to air on ESPN/ABC

'Inside the NBA' moves to ESPN/ABC as part of NBA and Warner Bros. Discovery settlement, but production remains with TNT Sports.

NBA signs media rights deal with Disney, NBC and Amazon, leaving TNT behind

The NBA signed media rights deals with Disney, NBC, and Amazon Prime Video, excluding Warner Bros. Discovery's offer, leading to a significant revenue increase over 11 years.

Warner Bros. Discovery Sues N.B.A. Over Rights Deal

Warner Bros. Discovery sued the NBA to enforce rights to match Amazon's broadcast bid, claiming it's in fans' best interest.

Warner Bros. Discovery sues NBA over new media rights deal, saying it matched Amazon

Warner Bros. Discovery lawsuit against NBA over media rights deal.

NBA settles with WBD as it prepares to stream games on Amazon in 2025

NBA strikes 11-year agreement with Warner Bros. Discovery to enhance content distribution and settle a legal dispute over licensing rights.

Secrets of the NBA-TNT Divorce Settlement With Bill Simmons

The NBA's separation from Turner marks the end of a significant era and raises critical questions about the future of sports broadcasting.

Reports: 'Inside the NBA' to air on ESPN/ABC

'Inside the NBA' moves to ESPN/ABC as part of NBA and Warner Bros. Discovery settlement, but production remains with TNT Sports.
morenba

TNT's Inside the NBA' Will Air On ESPN Next Season in Seismic Sports Media Move

Inside the NBA will transition to ABC and ESPN, ensuring its continuation despite TNT's exit from broadcasting NBA games.
#disney

The streaming wars bring a new discounted bundle: Disney+, Hulu and Max

A new bundle deal combining Disney+, Hulu, and Max offers substantial savings to subscribers.

Disney dodges the Trump question

Disney's Bob Iger believes the company is well-consolidated and does not need further acquisitions, contrasting sharply with the excitement from other media executives.

Fox, Disney, Warner Bros. Discovery sports-streaming venture to be called Venu Sports

Venu Sports, a new sports-streaming service by Disney, Warner Bros. Discovery, and Fox, targeting younger viewers with a bundled sports portfolio.

WBD Suffers From Revenue Loss, Turning To Bundling And Global Expansion As A Lifeline | AdExchanger

Warner Bros. Discovery's Q1 revenue dropped 7%, but HBO Max gained 2 million new subscribers.
Warner Bros. Discovery is partnering with Disney+ and Hulu for a new bundle offering to drive subscriber growth.

The streaming wars bring a new discounted bundle: Disney+, Hulu and Max

A new bundle deal combining Disney+, Hulu, and Max offers substantial savings to subscribers.

Disney dodges the Trump question

Disney's Bob Iger believes the company is well-consolidated and does not need further acquisitions, contrasting sharply with the excitement from other media executives.

Fox, Disney, Warner Bros. Discovery sports-streaming venture to be called Venu Sports

Venu Sports, a new sports-streaming service by Disney, Warner Bros. Discovery, and Fox, targeting younger viewers with a bundled sports portfolio.

WBD Suffers From Revenue Loss, Turning To Bundling And Global Expansion As A Lifeline | AdExchanger

Warner Bros. Discovery's Q1 revenue dropped 7%, but HBO Max gained 2 million new subscribers.
Warner Bros. Discovery is partnering with Disney+ and Hulu for a new bundle offering to drive subscriber growth.
moredisney
#harry-potter

HBO Is Making a Decade-Long Harry Potter Series

The Harry Potter series will be adapted into a decade-long HBO Original faithful to the books, with J.K. Rowling involved as an executive producer.

Harry Potter fans boo as King's Cross ends back to Hogwarts tradition

This year's back to Hogwarts event failed to meet fan expectations, leading to disappointment and booing at King's Cross station.

Harry Potter fans boo as station scraps annual Hogwarts Express announcement

The Hogwarts Express did not depart King's Cross this year as fans expected, despite warnings against traveling to the station.

Unlock the Wizarding World with CASETiFY's Harry Potter Collection | stupidDOPE

CASETiFY launches a Harry Potter accessories collection on November 12, blending fandom with functional tech.
The collection features innovative designs with iconic references from the Wizarding World.

HBO Is Making a Decade-Long Harry Potter Series

The Harry Potter series will be adapted into a decade-long HBO Original faithful to the books, with J.K. Rowling involved as an executive producer.

Harry Potter fans boo as King's Cross ends back to Hogwarts tradition

This year's back to Hogwarts event failed to meet fan expectations, leading to disappointment and booing at King's Cross station.

Harry Potter fans boo as station scraps annual Hogwarts Express announcement

The Hogwarts Express did not depart King's Cross this year as fans expected, despite warnings against traveling to the station.

Unlock the Wizarding World with CASETiFY's Harry Potter Collection | stupidDOPE

CASETiFY launches a Harry Potter accessories collection on November 12, blending fandom with functional tech.
The collection features innovative designs with iconic references from the Wizarding World.
moreharry-potter
#netflix

Netflix's Greta Gerwig Situation, a Buried Clint Eastwood Movie, and Streaming's Good Week

Warner Bros. Discovery's earnings may signal a turning point for streaming profitability.

Sex and the City Is Coming to Netflix. So What?

Sex and the City is being licensed to Netflix, allowing millions of viewers who haven't seen the show to watch it.
The idea of HBO's premiere shows being available on Netflix feels surprising given HBO's reputation for exclusivity.

Forget Netflix: This Stock Is the Next Millionaire Maker

Warner Bros. Discovery (WBD) may challenge Netflix in the streaming industry, potentially becoming a lucrative investment.

Netflix's Greta Gerwig Situation, a Buried Clint Eastwood Movie, and Streaming's Good Week

Warner Bros. Discovery's earnings may signal a turning point for streaming profitability.

Sex and the City Is Coming to Netflix. So What?

Sex and the City is being licensed to Netflix, allowing millions of viewers who haven't seen the show to watch it.
The idea of HBO's premiere shows being available on Netflix feels surprising given HBO's reputation for exclusivity.

Forget Netflix: This Stock Is the Next Millionaire Maker

Warner Bros. Discovery (WBD) may challenge Netflix in the streaming industry, potentially becoming a lucrative investment.
morenetflix

Warner Bros. Discovery says it will beef up ads on its Max streaming service

Warner Bros. Discovery plans to increase ad loads on its Max streaming service to boost profitability, aiming for more innovative ad strategies.

Max is about to crack down on password sharing

Warner Bros. Discovery plans to intensify crackdown on password sharing for Max subscribers, hinting at future price increases.
#live-service-games

Warner Bros. Games Lost Enormous Amount Of Money This Year, CEO Blames Lack Of "Consistency"

Warner Bros. Discovery's gaming division needs to deliver more consistent releases to recover from current underperformance.

Warner Bros. Wants To Shift Away From "Volatile" AAA Console Games, Lean Into Free-To-Play And Mobile

Warner Bros. Discovery focusing on more live-service, mobile, and free-to-play games for growth.
Emphasis on reducing volatility through core franchises in mobile and free-to-play space.

Hogwarts Legacy sequel is a " couple of years down the road" and one of Warner Bros. "biggest priorities"

Warner Bros. Discovery plans a sequel to 'Hogwarts Legacy', following its significant commercial success, while also navigating challenges from other game launches.

Warner Bros. is doubling down on free-to-play, live-service and mobile

Warner Bros. Discovery focusing on free-to-play and live-service markets in gaming.
Hogwarts Legacy success overshadowed by Suicide Squad: Kill the Justice League struggles.

Warner Bros. Games Lost Enormous Amount Of Money This Year, CEO Blames Lack Of "Consistency"

Warner Bros. Discovery's gaming division needs to deliver more consistent releases to recover from current underperformance.

Warner Bros. Wants To Shift Away From "Volatile" AAA Console Games, Lean Into Free-To-Play And Mobile

Warner Bros. Discovery focusing on more live-service, mobile, and free-to-play games for growth.
Emphasis on reducing volatility through core franchises in mobile and free-to-play space.

Hogwarts Legacy sequel is a " couple of years down the road" and one of Warner Bros. "biggest priorities"

Warner Bros. Discovery plans a sequel to 'Hogwarts Legacy', following its significant commercial success, while also navigating challenges from other game launches.

Warner Bros. is doubling down on free-to-play, live-service and mobile

Warner Bros. Discovery focusing on free-to-play and live-service markets in gaming.
Hogwarts Legacy success overshadowed by Suicide Squad: Kill the Justice League struggles.
morelive-service-games

A "Game of Thrones" movie is reportedly in the works. It comes after a year of box office hits and misses for Warner Bros. Discovery.

A "Game of Thrones" movie is reportedly in development by Warner Bros. Discovery after HBO previously rejected the idea.
#media-industry

Comcast says it's thinking of getting out of the cable TV business

Comcast considers splitting off declining cable channels into a separate company to address the perpetual decline of cable TV networks.

Warner Bros. Discovery's advertising chief is leaving. Read the memo sent to staff.

Jon Steinlauf of Warner Bros. Discovery will leave at year's end amid significant industry challenges.

Is a new Harry Potter TV series one of the worst ideas in reboot history?

Warner Bros Discovery faces financial struggles and low fan interest in new Harry Potter content despite owning valuable IPs like DC and Tolkien.

Comcast says it's thinking of getting out of the cable TV business

Comcast considers splitting off declining cable channels into a separate company to address the perpetual decline of cable TV networks.

Warner Bros. Discovery's advertising chief is leaving. Read the memo sent to staff.

Jon Steinlauf of Warner Bros. Discovery will leave at year's end amid significant industry challenges.

Is a new Harry Potter TV series one of the worst ideas in reboot history?

Warner Bros Discovery faces financial struggles and low fan interest in new Harry Potter content despite owning valuable IPs like DC and Tolkien.
moremedia-industry
#tesla

Tesla, Warner Bros. sued for allegedly ripping off images from 'Blade Runner 2049' to promote cybercab

Alcon Entertainment sues Tesla and Warner Bros. for unauthorized use of 'Blade Runner 2049' images to promote Tesla's autonomous cybercab.

Blade Runner 2049 maker sues Musk over robotaxi images

Alcon Entertainment is suing Tesla for using imagery from Blade Runner 2049 without permission during a promotional event for its robotaxi.

Tesla, Warner Bros. sued for allegedly ripping off images from 'Blade Runner 2049' to promote cybercab

Alcon Entertainment sues Tesla and Warner Bros. for unauthorized use of 'Blade Runner 2049' images to promote Tesla's autonomous cybercab.

Blade Runner 2049 maker sues Musk over robotaxi images

Alcon Entertainment is suing Tesla for using imagery from Blade Runner 2049 without permission during a promotional event for its robotaxi.
moretesla
#google-cloud

Max is getting Google AI-generated closed captions

WBD partners with Google Cloud to automate closed captioning for Max streaming service, improving efficiency and reducing costs.

Warner Bros. Discovery teams up with Google to generate captions using AI

WBD's use of AI for captioning could transform production efficiency and cut costs significantly.

Max is getting Google AI-generated closed captions

WBD partners with Google Cloud to automate closed captioning for Max streaming service, improving efficiency and reducing costs.

Warner Bros. Discovery teams up with Google to generate captions using AI

WBD's use of AI for captioning could transform production efficiency and cut costs significantly.
moregoogle-cloud
#charter

WBD scored a crucial cable deal - by making HBO free for millions of people

WBD's deal with Charter allows free Max streaming but indicates significant pressure on the pay-TV market and WBD's operational viability.

David Zaslav risked Warner Bros. Discovery's future by passing on the NBA - and the gamble might pay off

Warner Bros. Discovery's Charter deal maintained cable fees and boosted optimism about future negotiations amid skepticism over losing NBA rights.

WBD scored a crucial cable deal - by making HBO free for millions of people

WBD's deal with Charter allows free Max streaming but indicates significant pressure on the pay-TV market and WBD's operational viability.

David Zaslav risked Warner Bros. Discovery's future by passing on the NBA - and the gamble might pay off

Warner Bros. Discovery's Charter deal maintained cable fees and boosted optimism about future negotiations amid skepticism over losing NBA rights.
morecharter
#hogwarts-legacy

Making A Hogwarts Legacy Sequel Is One Of Warner Bros.' "Biggest Priorities"

Hogwarts Legacy has sold 24 million copies and a sequel is a top priority for Warner Bros. Discovery.
J.K. Rowling's views continue to impact the franchise, despite the game's success.

Suicide Squad: Kill The Justice League's "Disappointing" Release Led To A $200 Million Shortfall For Warner Bros.

The poor financial performance of Suicide Squad: Kill the Justice League had a significant impact on Warner Bros. Discovery, comparing unfavorably to the success of Hogwarts Legacy.

Making A Hogwarts Legacy Sequel Is One Of Warner Bros.' "Biggest Priorities"

Hogwarts Legacy has sold 24 million copies and a sequel is a top priority for Warner Bros. Discovery.
J.K. Rowling's views continue to impact the franchise, despite the game's success.

Suicide Squad: Kill The Justice League's "Disappointing" Release Led To A $200 Million Shortfall For Warner Bros.

The poor financial performance of Suicide Squad: Kill the Justice League had a significant impact on Warner Bros. Discovery, comparing unfavorably to the success of Hogwarts Legacy.
morehogwarts-legacy
#streaming-service

Google Objects to DOJ Trial Witness List; Chick-fil-A Plans Streaming Service; Warner Bros Discovery Extends CTV Targeting Tools

Google challenges DOJ witness list citing lack of personal knowledge of the case, aiming to exclude negative testimonies regarding its ad practices.
Chick-fil-A is entering the streaming market with family-friendly shows, indicating a broader brand strategy beyond traditional fast food offerings.
Warner Bros Discovery enhances its advertising strategy with the rollout of a first-party data platform across its media assets.

Samsung TV Plus Italy expands FAST offering with 10 new channels from Warner Bros. Discovery

Samsung TV Plus has partnered with Warner Bros. Discovery to bring 10 new channels to its streaming service.
The partnership aims to diversify the content offerings and provide more engagement opportunities for advertisers.

Google Objects to DOJ Trial Witness List; Chick-fil-A Plans Streaming Service; Warner Bros Discovery Extends CTV Targeting Tools

Google challenges DOJ witness list citing lack of personal knowledge of the case, aiming to exclude negative testimonies regarding its ad practices.
Chick-fil-A is entering the streaming market with family-friendly shows, indicating a broader brand strategy beyond traditional fast food offerings.
Warner Bros Discovery enhances its advertising strategy with the rollout of a first-party data platform across its media assets.

Samsung TV Plus Italy expands FAST offering with 10 new channels from Warner Bros. Discovery

Samsung TV Plus has partnered with Warner Bros. Discovery to bring 10 new channels to its streaming service.
The partnership aims to diversify the content offerings and provide more engagement opportunities for advertisers.
morestreaming-service

Should Someone Step In to Save Warner Bros. Discovery?

Warner Bros. Discovery struggles despite strong assets, grappling with its reliance on linear TV and the loss of NBA rights.

CNN Is An Unrecognizable Train Wreck Now

CNN faces significant challenges with declining viewership and has struggled to reinvent itself amid changing news consumption habits.

The 2024-25 season will be 'Inside the NBA' on TNT's final run

Inside the NBA on TNT's final season for 2024-2025. Disney, NBC, Amazon acquiring NBA coverage contracts.
#ad-sales

WBD Reasserts Its Place In Ad-Supported Streaming | AdExchanger

Warner Bros. Discovery focused on addressing skepticism around their ad sales negotiations during upfronts.

WBD Makes Data-Driven Ad Sales Hire Ahead of Upfront

Warner Bros. Discovery is emphasizing data strategy with the appointment of David Porter to lead ad sales research, insights, and data, focusing on revenue growth and advanced tools for advertisers.

WBD Reasserts Its Place In Ad-Supported Streaming | AdExchanger

Warner Bros. Discovery focused on addressing skepticism around their ad sales negotiations during upfronts.

WBD Makes Data-Driven Ad Sales Hire Ahead of Upfront

Warner Bros. Discovery is emphasizing data strategy with the appointment of David Porter to lead ad sales research, insights, and data, focusing on revenue growth and advanced tools for advertisers.
moread-sales

Warner Bros Discovery unveils shoppable ads & new contextual targeting tools for Max

Warner Bros Discovery introduced new advertising products for Max with shoppable ads, interactive formats, and contextual targeting.
#film-industry

New Lord Of The Rings Movie Announced With Peter Jackson, Aiming For 2026 Release

A new Lord of the Rings movie is in development, focusing on new storylines within the franchise.

Here's Why 'Coyote vs. Acme' Is Worth More Dead Than Alive - and Yep, It's Legal

Warner Bros. Discovery could have incurred a $70 million loss or sold "Coyote vs. Acme" for $35 million.
Warner Bros. Discovery decided to take the $70 million loss instead of selling the film for $35 million.

New Lord Of The Rings Movie Announced With Peter Jackson, Aiming For 2026 Release

A new Lord of the Rings movie is in development, focusing on new storylines within the franchise.

Here's Why 'Coyote vs. Acme' Is Worth More Dead Than Alive - and Yep, It's Legal

Warner Bros. Discovery could have incurred a $70 million loss or sold "Coyote vs. Acme" for $35 million.
Warner Bros. Discovery decided to take the $70 million loss instead of selling the film for $35 million.
morefilm-industry

Warner Bros. Discovery Sport and CNN International create marketplace for sports and political ad dollars

Warner Bros. Discovery utilizes programmatic guaranteed through WBD Connect to consolidate ad inventory across multiple publishers and reach global audiences.
#adult-swim-games

Warner Bros. delisting Adult Swim Games offerings and closing Red vs Blue studio Rooter Teeth

Developers affected by Warner Bros. Discovery decisions on Adult Swim Games and Rooster Teeth content removal.
Scramble by developers to regain control over their IP due to delisting of games and lack of transfer by WBD.

Warner Bros. is now erasing games as it plans to delist Adult Swim-published titles

Warner Bros. Discovery plans to retire games published by Adult Swim Games label, affecting multiple titles on Steam and other digital stores.
Developers who worked with Adult Swim Games are unsure about the fate of their games amidst Warner Bros. Discovery's removal plans.

WB Discovery Might Soon Delist Over A Dozen Adult Swim-Published Games

WB Discovery delisting Adult Swim-published games from digital stores within 60 days, impacting game developers.
Adult Swim Games, funded by Cartoon Network's Adult Swim, known for publishing notable titles, now facing uncertain future with potential delisting by WB Discovery.

Devs left with tough choices as Warner Bros. ends all Adult Swim Games downloads

Warner Bros. Discovery is set to remove at least 16 games from Adult Swim Games, not transferring them back to the developers.
Developers like Matt Kain are expressing frustration as Warner Bros. Discovery refuses to transfer games, jeopardizing player data and Kickstarter promises.

Warner Bros. delisting Adult Swim Games offerings and closing Red vs Blue studio Rooter Teeth

Developers affected by Warner Bros. Discovery decisions on Adult Swim Games and Rooster Teeth content removal.
Scramble by developers to regain control over their IP due to delisting of games and lack of transfer by WBD.

Warner Bros. is now erasing games as it plans to delist Adult Swim-published titles

Warner Bros. Discovery plans to retire games published by Adult Swim Games label, affecting multiple titles on Steam and other digital stores.
Developers who worked with Adult Swim Games are unsure about the fate of their games amidst Warner Bros. Discovery's removal plans.

WB Discovery Might Soon Delist Over A Dozen Adult Swim-Published Games

WB Discovery delisting Adult Swim-published games from digital stores within 60 days, impacting game developers.
Adult Swim Games, funded by Cartoon Network's Adult Swim, known for publishing notable titles, now facing uncertain future with potential delisting by WB Discovery.

Devs left with tough choices as Warner Bros. ends all Adult Swim Games downloads

Warner Bros. Discovery is set to remove at least 16 games from Adult Swim Games, not transferring them back to the developers.
Developers like Matt Kain are expressing frustration as Warner Bros. Discovery refuses to transfer games, jeopardizing player data and Kickstarter promises.
moreadult-swim-games

Warner Bros Doubles Down On Live-Service Games | Spot On

Warner Bros Discovery increasing focus on live service, mobile, and free-to-play games to adjust to volatile console gaming space.
Spot On addresses Warner Bros leveraging IPs like DC, Game of Thrones, Harry Potter, and Mortal Kombat amidst concerns over business models and game success.
#gaming-industry

DC Movie Tie-In Games Aren't A Guarantee, But Could Happen

Warner Bros. Discovery's gaming division is actively working with DC Studios co-head James Gunn on core franchises within the DC Universe.
Warner Bros. Games aims to have hits more regularly and wants the gaming division to be 'always on.'

After Suicide Squad 'Disappoints,' WB Doubles Down On Live-Service Games

Warner Bros. Discovery pivoting away from single-player AAA console games towards free-to-play and mobile releases.
Focus on mobile, live-service, and free-to-play games revolving around billion-dollar IP like Harry Potter, DC, and Game of Thrones.

Suicide Squad: Kill The Justice League Has "Fallen Short" Of Expectations, Warner Bros. Discovery Says

Suicide Squad: Kill the Justice League fell short of expectations
Challenges due to crowded gaming market and competition with other high-profile releases

DC Movie Tie-In Games Aren't A Guarantee, But Could Happen

Warner Bros. Discovery's gaming division is actively working with DC Studios co-head James Gunn on core franchises within the DC Universe.
Warner Bros. Games aims to have hits more regularly and wants the gaming division to be 'always on.'

After Suicide Squad 'Disappoints,' WB Doubles Down On Live-Service Games

Warner Bros. Discovery pivoting away from single-player AAA console games towards free-to-play and mobile releases.
Focus on mobile, live-service, and free-to-play games revolving around billion-dollar IP like Harry Potter, DC, and Game of Thrones.

Suicide Squad: Kill The Justice League Has "Fallen Short" Of Expectations, Warner Bros. Discovery Says

Suicide Squad: Kill the Justice League fell short of expectations
Challenges due to crowded gaming market and competition with other high-profile releases
moregaming-industry

Movie Theaters Are Doin' the Most for Dune: Part Two

Dune: Part Two is impressing critics and audiences, with higher box office expectations than its predecessor.
The movie is accommodating eager fans with early morning IMAX screenings and is seen as the first major blockbuster of the year.

ESPN, Fox and Warner Bros. Discovery plan to launch a sports streaming platform

ESPN, Fox, and Warner Bros. Discovery are launching a sports streaming platform that will include offerings from 15 networks and all major professional sports leagues.
The platform will offer games from the NFL, NBA, MLB, NHL, WNBA, NASCAR, college sports, tennis, golf, and the FIFA World Cup.
from Business Insider
5 months ago

Warner Bros Discovery (basically) admits its merger didn't work

The proposal to potentially undo the WarnerMedia-Discovery merger and create two separate companies reflects the dissatisfaction with the current outcome.
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