Exclusive: Samba TV Acquires Semasio To Beef Up Its Contextual CTV Targeting | AdExchanger
Samba TV's acquisition of Semasio prioritizes contextual targeting over user data, enhancing advertising relevance and accuracy.
Amazon Merges India's MX Player Into Free Streaming Service - Global Bulletin
India has launched a free streaming service, Amazon MX Player, by merging assets from MX Player with Amazon's miniTV, targeting over 250 million unique users.
New York Sun owner preparing to join Telegraph bidding
Dovid Efune is positioning himself as a serious bidder for the Daily and Sunday Telegraph, requiring significant investor backing to compete effectively.