"And there's the end of Nike's famous imperative, "Just Do It," which will change to "Why Do It?" One could ask the same question of Nike's decision. But "it's not just a slogan," says Nike CMO Nicole Graham. "It's really a mindset and almost kind of a spiritual thing. It's like meditation or yoga. It's something that has so much reverence and beauty, but it's your job to continue to contemporize it and channel it in new dimensions.""
"Paramount potentially paying so much for The Free Press is a little puzzling because, as a Substack publication, it doesn't own its tech or its distribution. Also, its annual subscription revenue of $15 million would be a drop in the bucket for Paramount's TV and media biz. Oh, and Weiss's divisive, politically charged journalism isn't likely to win over advertisers."
Las Vegas retired the slogan "What happens in Vegas, stays in Vegas" and replaced it with "Welcome to Fabulous," unveiled during Thursday Night Football. Nike will change its long-standing slogan "Just Do It" to "Why Do It?" with Nike CMO Nicole Graham describing the slogan as a mindset and almost spiritual practice that must be contemporized. David Ellison's strategy includes licensing deals across sports and entertainment and reportedly aims to acquire Bari Weiss's Substack, The Free Press, for more than $100 million to push Paramount-owned CBS toward a conservative editorial direction despite questions about cost, distribution, and advertiser appeal.
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