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And there's the end of Nike's famous imperative, "Just Do It," which will change to "Why Do It?" One could ask the same question of Nike's decision. But "it's not just a slogan," says Nike CMO Nicole Graham. "It's really a mindset and almost kind of a spiritual thing. It's like meditation or yoga. It's something that has so much reverence and beauty, but it's your job to continue to contemporize it and channel it in new dimensions."
US politics