"Three years later, the situation has changed completely, and precisely thanks to figures like Bruesewitz. This consultant, barely 27 years old, is an advisor to Donald Trump and was one of the architects of the podcast interview strategy that positioned the current president among young people under 30 during the 2024 election campaign. Between June and October, Trump gave 18 interviews on these platforms, while his rival, Kamala Harris, appeared in only four."
"This approach allowed a young, elusive audience to connect with the 79-year-old mogul, as he discussed mixed martial arts or his family's experiences with alcoholism and drug addiction. The prologue of Bruesewitz's book is signed by Charlie Kirk, the activist and influencer who was murdered on September 10 in Utah. Kirk is another figure responsible for changing social sentiment in the U.S. digital conversation."
Conservative movements initially failed to create a persuasive digital voice amid centralized, progressive social platforms and weak narrative and storytelling. Alex Bruesewitz, a young consultant and Trump adviser, helped craft a podcast interview strategy that gave the president substantial exposure among under-30 audiences during the 2024 campaign; Trump recorded 18 interviews between June and October while Kamala Harris appeared in four. Conversations on mixed martial arts and family struggles humanized an older candidate for younger listeners. Charlie Kirk and Turning Point USA mobilized digital activists and promoted happy digital warriors, while a steady stream of right-wing influencers shifted online sentiment toward the Trump narrative.
Read at english.elpais.com
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