The Daily Wire recently received a significant advertising request from Omnicom, marking a notable change in brand safety perceptions since President Trump's presidency. Previously, many advertisers rejected The Daily Wire due to perceived safety concerns tied to its content. With the new political climate, advertisers are now eager to avoid appearing biased against conservative viewpoints. This shift is exemplified by Omnicom's conditional agreement to prevent collusion against media based on political ideologies, highlighting changing dynamics within the advertising industry.
"Brand safety was being defined by people with a severe bias against a certain point of view," The Daily Wire's editor in chief, Brent Scher, told Business Insider in an interview.
Since President Donald Trump's return to the White House, the power dynamics around 'brand safety' have shifted, with some advertisers scrambling to avoid any whiff of anti-conservative bias.
The situation is particularly acute for Omnicom, making its outreach to The Daily Wire both unprecedented and unsurprising.
Last month, Andrew Ferguson, chairman of the Republican-led Federal Trade Commission, gave conditional approval to a proposed $13.5 billion merger of Omnicom and fellow ad company IPG.
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