""We're thrilled to have Lead Podcasting join The Walrus as part of our suite of podcasts and innovative revenue model,""
""The Walrus Lab produces custom content with clients, in a range of formats: from print to events to podcasts. Lead shares our journalistic approach to podcasting. We only grow from here.""
""I could not have picked a better home for Lead Podcasting. As we continue to see increased growth in podcasting globally, this acquisition is an exciting advancement for both the podcasting and legacy media landscape in Canada,""
""Since Lead Podcasting's inception in 2020, we've brought on some of the best talent across the country who have helped define what the podcasting industry looks like today. I'm looking forward to continuing to grow and innovate alongside the brilliant team at The Walrus.""
The Walrus acquired Lead Podcasting on December 4, 2025, to expand audio storytelling and The Walrus Podcasts. The Walrus Lab offers custom content and client services across formats including print, events, and podcasts. Lead Podcasting brings production expertise and a team recruited since its 2020 inception. Collaborative projects produced with partners include Sorry for Your Loss with Mount Pleasant Group, Canadian Time Machine with the Government of Canada, and From Research to Impact with the Pierre Elliott Trudeau Foundation. The acquisition combines editorial oversight with production excellence to strengthen podcast offerings and revenue-generation capabilities.
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