"When this deal closes, we will own a theatrical distribution engine that is phenomenal and produces billions of dollars of theatrical revenue that we don't want to put at risk. We will run that business largely like it is today, with 45-day windows. I'm giving you a hard number. If we're going to be in the theatrical business, and we are, we're competitive people - we want to win. I want to win opening weekend. I want to win box office."
"Netflix has spent years training people to stream movies at home. Now it wants to buy Warner Bros. Discovery, which has a big business putting movies into theaters. So Netflix boss Ted Sarandos is trying to convince Hollywood that he can do both things at once. Netflix spent a lot of time arguing that the future of movies was watching them at home, not in theaters."
Netflix built its business on encouraging viewers to stream movies at home and has long favored direct-to-consumer viewing. The company is pursuing the purchase of Warner Bros. Discovery, which operates a significant theatrical distribution business and generates substantial box-office revenue. Netflix plans to operate the theatrical unit largely as it currently functions and pledges at least 45-day exclusive theatrical windows for future Warner Bros. releases to safeguard theatrical revenue and compete for opening weekends. Some industry observers remain unconvinced by the company’s renewed messaging about supporting theatrical exhibition.
Read at Business Insider
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