"The rapid evolution of AI and data is nothing short of head-spinning. In the last year alone, we've seen an explosion of interest in these disciplines, with developments that have left us both exhilarated and more than a bit uncertain. Generative AI, in particular, has garnered widespread attention, raising questions about its potential impact across various industries. AI, once the stuff of science fiction, is now woven into the fabric of our daily lives. A tool that is no longer just for an engineer but for anyone who can thoughtfully ask a question."
"As an early adopter of AI, our company has long understood its transformative potential for advertising. We have had an AI-based patent for years and added pixel-edge metadata specifics that fuel our AI models prior to most organizations even talking about it. We have built a solid foundation that enables us to redefine what's possible in the digital ad space. To our thinking, innovation is the common thread connecting these disciplines. It drives opportunities for business growth, efficiency and advancement. However, innovation is not just about generating new ideas; it's about having the courage to test them, the humility to accept failure, and the wisdom to learn from them."
Rapid advances in AI and data are reshaping advertising by combining content, distribution, personalization, and creative strategy. Kerv Interactive has leveraged AI since inception, securing an AI-based patent and incorporating pixel-edge metadata to strengthen models and targeting. Generative AI expands access to creative tools, enabling non-engineers to generate and iterate ideas through natural queries. These technologies create opportunities for business growth, operational efficiency, and experimentation, while also introducing uncertainty and the need to learn from failure. Innovation requires testing, humility, and adaptation as content evolves and adtech platforms redefine digital advertising possibilities.
Read at The Drum
Unable to calculate read time
Collection
[
|
...
]