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Marketing tech
fromSilicon Canals
2 days ago

THG Beauty Media Partners With The Trade Desk to Pioneer a New Approach to Retail Media on the Open Internet - Silicon Canals

THG and The Trade Desk enable advertisers to self-serve access to Cult Beauty and LOOKFANTASTIC retail audience data via The Trade Desk's Kokai platform.
fromGlossy
4 months ago

TikTok Live Shopping is proving lucrative for beauty brands across categories

"We always like to be at the cutting edge of everything, especially digitally focused. We'd already seen success on TikTok Shop, and knowing that live selling was the evolution of the platform, it was something we wanted to test into," said CMO Erica Dunivan.
E-Commerce
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