TikTok Shop's Black Friday drove $100 million in US sales and users viewed over 30,000 livestreamsTikTok Shop generated over $100 million in sales on Black Friday, indicating its potential in e-commerce.
TikTok Announces Celebrity-Led Live Shopping Streams for the HolidaysTikTok is leveraging creators for live shopping events to boost holiday sales.
The Live Shopping Boom Doesn't Stop with TikTokLive shopping is rapidly gaining popularity outside of China, particularly in the US with the emergence of platforms like TikTok Shop.
Social Commerce: How Brands Can Capitalize On A $3Trillion OpportunitySocial commerce merges content, social interaction, and shopping, projected to reach $3 trillion in sales globally by 2026.
TikTok Announces Celebrity-Led Live Shopping Streams for the HolidaysTikTok is leveraging its creators for LIVE shopping events to boost holiday sales and user engagement.
A top TikTok shopping exec explains its US growth strategy, from partnering with agencies to building up livestreamingTikTok Shop is intensifying efforts in live shopping and influencer marketing as it gears up for the holiday season.
TikTok Shop's Black Friday drove $100 million in US sales and users viewed over 30,000 livestreamsTikTok Shop generated over $100 million in sales on Black Friday, indicating its potential in e-commerce.
TikTok Announces Celebrity-Led Live Shopping Streams for the HolidaysTikTok is leveraging creators for live shopping events to boost holiday sales.
The Live Shopping Boom Doesn't Stop with TikTokLive shopping is rapidly gaining popularity outside of China, particularly in the US with the emergence of platforms like TikTok Shop.
Social Commerce: How Brands Can Capitalize On A $3Trillion OpportunitySocial commerce merges content, social interaction, and shopping, projected to reach $3 trillion in sales globally by 2026.
TikTok Announces Celebrity-Led Live Shopping Streams for the HolidaysTikTok is leveraging its creators for LIVE shopping events to boost holiday sales and user engagement.
A top TikTok shopping exec explains its US growth strategy, from partnering with agencies to building up livestreamingTikTok Shop is intensifying efforts in live shopping and influencer marketing as it gears up for the holiday season.
How US Brands Can Keep Up With the Live Commerce Gold RushLive shopping is rapidly growing, driven by consumer interest and the success of platforms like TikTok, requiring prompt action from U.S. retailers.
Big brands are wary of TikTok Shop's livestreaming betTikTok Shop is encouraging brands to adopt live shopping as a strategy to increase consumer reach and sales.
With TikTok's help, influencers are hosting marathon 12-hour shopping livestreams and making big moneyAaliyah Arnold's TikTok Live event exemplifies the fusion of entertainment and commerce, yielding significant sales and follower growth for small businesses.
The CEO of live shopping app Whatnot on its $265 million fundraising haul and expansion plansWhatnot secured $265 million in Series E funding, aiming to enhance live shopping experiences and expand into new markets.
What is live social shopping and how does it work?Live social shopping is rapidly gaining popularity, replacing traditional retail methods.
With TikTok's Future Uncertain, Livestream Shopping Startups Are Making MovesTikTok Shop's potential ban could create opportunities for competitors in the live e-commerce space.Whatnot is rapidly expanding its market presence and product offerings to capitalize on TikTok's uncertainty.
How US Brands Can Keep Up With the Live Commerce Gold RushLive shopping is rapidly growing, driven by consumer interest and the success of platforms like TikTok, requiring prompt action from U.S. retailers.
Big brands are wary of TikTok Shop's livestreaming betTikTok Shop is encouraging brands to adopt live shopping as a strategy to increase consumer reach and sales.
With TikTok's help, influencers are hosting marathon 12-hour shopping livestreams and making big moneyAaliyah Arnold's TikTok Live event exemplifies the fusion of entertainment and commerce, yielding significant sales and follower growth for small businesses.
The CEO of live shopping app Whatnot on its $265 million fundraising haul and expansion plansWhatnot secured $265 million in Series E funding, aiming to enhance live shopping experiences and expand into new markets.
What is live social shopping and how does it work?Live social shopping is rapidly gaining popularity, replacing traditional retail methods.
With TikTok's Future Uncertain, Livestream Shopping Startups Are Making MovesTikTok Shop's potential ban could create opportunities for competitors in the live e-commerce space.Whatnot is rapidly expanding its market presence and product offerings to capitalize on TikTok's uncertainty.
The 4 most fascinating storylines in the creator economy that BI's reporters will be watching next yearLive shopping by influencers may redefine the e-commerce landscape.Spotify and YouTube are at odds over the future of video podcasts.
It's Officially Cozy Season-Here's Where We're Scooping Up All Our Winter FindsIn-person shopping helps assess fit and fabric, complementing online shopping convenience.Live shopping series launched to blend online ease with in-person experience.
How influencer shops and agencies are adding content studios to boost production speed, revenueInfluencer shops are expanding in-house content studios to enhance speed, creativity, and efficiency in their social media strategies.
TikTok Shop: The catalyst for social commerce's resurgence or a fleeting fad? Marketers sound offTikTok Shop's gross sales have exceeded $1 billion monthly, rekindling interest in social commerce and live shopping among brands.
New Ecommerce Tools: June 27, 2024Amazon expands Subscribe & Save to seller-fulfilled ordersTikTok improves location pages for local shoppingVoggt integrates Amazon IVS Real-Time Streaming for lower latency
TikTok Shop: The catalyst for social commerce's resurgence or a fleeting fad? Marketers sound offTikTok Shop's gross sales have exceeded $1 billion monthly, rekindling interest in social commerce and live shopping among brands.
New Ecommerce Tools: June 27, 2024Amazon expands Subscribe & Save to seller-fulfilled ordersTikTok improves location pages for local shoppingVoggt integrates Amazon IVS Real-Time Streaming for lower latency
Shopsense AI lets music fans buy dupes inspired by red-carpet looks at the VMAs | TechCrunchShopsense AI at the VMAs innovatively linked fashion with viewer engagement, enabling instant shopping of outfits seen on screen.
YouTube Expands Access to Courses for CreatorsYouTube is expanding its creators' monetization options by enhancing courses and Live Shopping features while promoting transparency in AI content usage.
Indie agency Left Off Madison takes a right turn into live shoppingLOM, an independent media agency, is venturing into the production space, particularly focusing on live shopping experiences, aiming to provide clients with a single source for all advertising production needs.