#live-shopping

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Digiday
1 month ago
Marketing

Indie agency Left Off Madison takes a right turn into live shopping

LOM, an independent media agency, is venturing into the production space, particularly focusing on live shopping experiences, aiming to provide clients with a single source for all advertising production needs. [ more ]
Hubspot
2 weeks ago
Marketing

Is TikTok Becoming the Next QVC? All About TikTok Live Shopping

TikTok Live Shopping is a new way for brands to showcase and sell products in real-time, fostering interaction with customers.
Viewers can purchase products directly from the live broadcast or wait to browse items later via a shopping cart icon. [ more ]
The Drum
3 months ago
Marketing

TikTok Shop 'hard to crack' but does boost revenue, say CMOs. Read their top tips

TikTok's marketplace offers in-feed video and live shopping, product showcases, a shop tab, an affiliate program, shop ads, fulfilled by TikTok, and secure checkout.
Marketers face challenges with integrating TikTok Shop with their Shopify stores. [ more ]
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