TikTok Shop's Black Friday drove $100 million in US sales and users viewed over 30,000 livestreamsTikTok Shop generated over $100 million in sales on Black Friday, indicating its potential in e-commerce.
How US Brands Can Keep Up With the Live Commerce Gold RushLive shopping is rapidly growing, driven by consumer interest and the success of platforms like TikTok, requiring prompt action from U.S. retailers.
TikTok Announces Celebrity-Led Live Shopping Streams for the HolidaysTikTok is leveraging creators for live shopping events to boost holiday sales.
Big brands are wary of TikTok Shop's livestreaming betTikTok Shop is encouraging brands to adopt live shopping as a strategy to increase consumer reach and sales.
The Live Shopping Boom Doesn't Stop with TikTokLive shopping is rapidly gaining popularity outside of China, particularly in the US with the emergence of platforms like TikTok Shop.
TikTok, QVC Group Expand PartnershipQVC is enhancing its partnership with TikTok to expand live shopping formats and product offerings on the platform.
TikTok Shop's Black Friday drove $100 million in US sales and users viewed over 30,000 livestreamsTikTok Shop generated over $100 million in sales on Black Friday, indicating its potential in e-commerce.
How US Brands Can Keep Up With the Live Commerce Gold RushLive shopping is rapidly growing, driven by consumer interest and the success of platforms like TikTok, requiring prompt action from U.S. retailers.
TikTok Announces Celebrity-Led Live Shopping Streams for the HolidaysTikTok is leveraging creators for live shopping events to boost holiday sales.
Big brands are wary of TikTok Shop's livestreaming betTikTok Shop is encouraging brands to adopt live shopping as a strategy to increase consumer reach and sales.
The Live Shopping Boom Doesn't Stop with TikTokLive shopping is rapidly gaining popularity outside of China, particularly in the US with the emergence of platforms like TikTok Shop.
TikTok, QVC Group Expand PartnershipQVC is enhancing its partnership with TikTok to expand live shopping formats and product offerings on the platform.
Why TikTok is full of teleshopping right nowLive shopping is rapidly gaining popularity, mostly on TikTok, mirroring retro QVC-style sales techniques, generating substantial revenue for businesses.
The case for and against live shopping in the U.S.Live shopping is gaining traction in the U.S., even as skepticism persists.
How Whatnot is pushing social commerce forward amid TikTok's uncertain futureWhatnot experienced significant growth in user engagement when TikTok briefly went offline, signaling a shift in the social media commerce landscape.
QVC, the original video shopping network, is pivoting to TikTokQVC is launching nonstop shopping livestreams on TikTok, adapting to new shopping trends amidst a decline in traditional television viewership.
Why TikTok is full of teleshopping right nowLive shopping is rapidly gaining popularity, mostly on TikTok, mirroring retro QVC-style sales techniques, generating substantial revenue for businesses.
The case for and against live shopping in the U.S.Live shopping is gaining traction in the U.S., even as skepticism persists.
How Whatnot is pushing social commerce forward amid TikTok's uncertain futureWhatnot experienced significant growth in user engagement when TikTok briefly went offline, signaling a shift in the social media commerce landscape.
QVC, the original video shopping network, is pivoting to TikTokQVC is launching nonstop shopping livestreams on TikTok, adapting to new shopping trends amidst a decline in traditional television viewership.
The 4 most fascinating storylines in the creator economy that BI's reporters will be watching next yearLive shopping by influencers may redefine the e-commerce landscape.Spotify and YouTube are at odds over the future of video podcasts.
It's Officially Cozy Season-Here's Where We're Scooping Up All Our Winter FindsIn-person shopping helps assess fit and fabric, complementing online shopping convenience.Live shopping series launched to blend online ease with in-person experience.
How influencer shops and agencies are adding content studios to boost production speed, revenueInfluencer shops are expanding in-house content studios to enhance speed, creativity, and efficiency in their social media strategies.
TikTok Shop: The catalyst for social commerce's resurgence or a fleeting fad? Marketers sound offTikTok Shop's gross sales have exceeded $1 billion monthly, rekindling interest in social commerce and live shopping among brands.
New Ecommerce Tools: June 27, 2024Amazon expands Subscribe & Save to seller-fulfilled ordersTikTok improves location pages for local shoppingVoggt integrates Amazon IVS Real-Time Streaming for lower latency
TikTok Shop: The catalyst for social commerce's resurgence or a fleeting fad? Marketers sound offTikTok Shop's gross sales have exceeded $1 billion monthly, rekindling interest in social commerce and live shopping among brands.
New Ecommerce Tools: June 27, 2024Amazon expands Subscribe & Save to seller-fulfilled ordersTikTok improves location pages for local shoppingVoggt integrates Amazon IVS Real-Time Streaming for lower latency
Shopsense AI lets music fans buy dupes inspired by red-carpet looks at the VMAs | TechCrunchShopsense AI at the VMAs innovatively linked fashion with viewer engagement, enabling instant shopping of outfits seen on screen.
YouTube Expands Access to Courses for CreatorsYouTube is expanding its creators' monetization options by enhancing courses and Live Shopping features while promoting transparency in AI content usage.
Indie agency Left Off Madison takes a right turn into live shoppingLOM, an independent media agency, is venturing into the production space, particularly focusing on live shopping experiences, aiming to provide clients with a single source for all advertising production needs.