Have you ever wanted to own one of the tranquil landscapes of (1942-1995)? Now's your chance to get one for free, during a live game show airing on live shopping marketplace Whatnot ahead of the Super Bowl on Sunday. The event is promising $1 billion in prizes. Ross, the late star of public television's The Joy of Painting, has captivated generations with his soothing voice and cheerful, deftly executed landscapes.
This is all part of TikTok's major push to convert the platform into an eCommerce superpower, re-creating the same path to success that the app saw in China, with the local version of the app. On Douyin, the China-only version of TikTok, live shopping, in particular, has been a big winner, with the platform generating $US490 billion in gross merchandise sales in 2024. Douyin has expanded its in-stream sales to all elements of shopping, including groceries, meal delivery, and more.