"The majority of e-commerce is really just a scaled up Sears catalog, said Tom Verrilli, Chief Product Officer at Whatnot, indicating that live shopping is a major evolution."
"Whatnot is much more like going back to the mall... the personality of the seller might convince me to make a purchase, showcasing the importance of creator-seller dynamics."
The article discusses the evolution of e-commerce from traditional formats, such as QVC, to modern live shopping platforms like Whatnot. This shift emphasizes the role of creators, making shopping a social experience rather than a simple transaction. Tom Verrilli, Chief Product Officer at Whatnot, explains that their platform allows creators to host real-time selling events, transforming viewers into engaged participants. The average buyer spends significant time on the app, exemplifying the platform's success and the economic potential for creators.
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