#whatnot

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fromWWD
2 weeks ago

Inside Whatnot's Booming Beauty Resale Business

The resale market - which comprises roughly 8 percent of total fashion and luxury sales globally, per a 2025 Vestiaire Collective study - is becoming a potential growth frontier in beauty, too, as indicated by new data from Los Angeles-based live selling platform Whatnot. Launched in 2019 with a focus on selling collectible figurines via live video auctions, Whatnot has since expanded to other categories including sneakers, jewelry, electronics and beauty and fashion, with the latter two being the platform's fastest-growing categories.
E-Commerce
fromArtnet News
2 weeks ago

You Can Win a Free Bob Ross Painting This Super Bowl Sunday | Artnet News

Have you ever wanted to own one of the tranquil landscapes of (1942-1995)? Now's your chance to get one for free, during a live game show airing on live shopping marketplace Whatnot ahead of the Super Bowl on Sunday. The event is promising $1 billion in prizes. Ross, the late star of public television's The Joy of Painting, has captivated generations with his soothing voice and cheerful, deftly executed landscapes.
Arts
#live-shopping
E-Commerce
fromBusiness Insider
2 months ago

Seven-figure livestream sellers explain how to get started in 2 steps

E-commerce sellers can scale sales using low-cost live selling platforms by leveraging personality, real-time engagement, and community-building rather than high production.
#e-commerce
fromTNW | Fintech-Ecommerce
8 months ago
London startup

Live selling: the next big hustle sweeping Europe

Whatnot revolutionizes the selling experience for independent resellers through engaging livestream auctions, enhancing speed and user engagement.
fromForbes
9 months ago
Marketing tech

Creators Are Coming For QVC's Crown

Live shopping platforms like Whatnot are revolutionizing retail by empowering creators to sell directly to consumers.
Whatnot creates a social shopping experience where engagement drives the purchasing decision.
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