#creators

#creators

Trademarks play a vital role in distinguishing the source of entertainment products, ensuring that creators can protect their unique brand identities within the industry.

Substack announced a $100 million Series C funding round led by BOND and The Chernin Group, raising its valuation to $1.1 billion.

In the coming months, Facebook will classify all video content posted—regardless of length or orientation—as Reels, simplifying the publishing process for creators.

The borders between creators and showbiz are blurring as influencers gain prominence, breaking records in multiple domains from reality TV to music.

These tools, like Scene Graph or custom items, just give us more versatility and efficiency. With these updates, we can focus on innovation rather than imitation.

"There's a forced humility from the networks and streamers that wasn't there before," said Becky Owen, global CMO at influencer marketing agency Billion Dollar Boy.

The majority of e-commerce is really just a scaled up Sears catalog, said Tom Verrilli, Chief Product Officer at Whatnot, indicating that live shopping is a major evolution.

"The creator economy has exploded but the support systems haven't kept up. As more Gen Z step into this space…we need to treat it like the real workplace it is."

Cartwright mentioned that brands are moving to shorter-term partnerships as a strategy to cope with economic uncertainty and new tariffs impacting their budgets.