Instagram launches Trial Reels to empower creators to test new formats
Instagram's new 'Trial Reels' feature allows creators to test content formats with nonfollowers, minimizing the risk of engaging their existing audience.
YouTube launches Communities, a Discord-like space for creators and fans to interact with each other | TechCrunch
YouTube is launching Communities, a new interactive space for creators and fans to engage beyond traditional commenting.
Threads is testing post analytics
Threads is improving its analytics to help creators understand post performance better.
Instagram Expands Boosted Post Eligibility with New Options for GIFs, Stickers & Audio - Lindsey Gamble
Instagram has introduced new features allowing more GIFs, stickers, and music options for boosted posts, supporting creators and increasing ad revenue potential.
Facebook Announces New Monetization Program for Creators - Lindsey Gamble
Facebook simplifies creator monetization with a new program consolidating various payment structures into one performance-based model.
The rollout of the Content Monetization Beta aims to enhance earning opportunities for creators on the platform.
Instagram degrades quality of unpopular videos on the platform
Instagram's video quality will be lower for older, less popular videos, potentially impacting creators' reach and engagement.
Instagram launches Trial Reels to empower creators to test new formats
Instagram's new 'Trial Reels' feature allows creators to test content formats with nonfollowers, minimizing the risk of engaging their existing audience.
YouTube launches Communities, a Discord-like space for creators and fans to interact with each other | TechCrunch
YouTube is launching Communities, a new interactive space for creators and fans to engage beyond traditional commenting.
Threads is testing post analytics
Threads is improving its analytics to help creators understand post performance better.
Instagram Expands Boosted Post Eligibility with New Options for GIFs, Stickers & Audio - Lindsey Gamble
Instagram has introduced new features allowing more GIFs, stickers, and music options for boosted posts, supporting creators and increasing ad revenue potential.
Facebook Announces New Monetization Program for Creators - Lindsey Gamble
Facebook simplifies creator monetization with a new program consolidating various payment structures into one performance-based model.
The rollout of the Content Monetization Beta aims to enhance earning opportunities for creators on the platform.
Instagram degrades quality of unpopular videos on the platform
Instagram's video quality will be lower for older, less popular videos, potentially impacting creators' reach and engagement.
Instagram is focusing on creativity and innovative features while navigating challenges like moderation changes and competition from other platforms.
Meta's AR about-face leaves brands and creators looking for alternatives
Meta's closure of the Spark AR studio will significantly impact independent creators and businesses relying on Instagram's AR features.
Facebook Follows Instagram and Moves to 'Views' as the Primary Metric for All Formats - Lindsey Gamble
Facebook is adopting Views as the main metric for all posts, similar to Instagram.
Standardization of metrics will help creators and brands understand content performance better.
Instagram Launches Trial Reels for Audience Sampling
Instagram's new trial reel feature alleviates creator anxiety about content experimentation by testing new ideas with non-followers before sharing with existing audiences.
This New IG Feature Is Actually *So* Great For Networking
Instagram has launched a customizable digital profile card that enhances networking for creators and influencers, giving QR codes a modern and personalized twist.
Inside Meta's move to inspire more Instagram influencers in India
Meta's Creator Lab in India supports young influencers with tools and knowledge for content creation.
Instagram is focusing on creativity and innovative features while navigating challenges like moderation changes and competition from other platforms.
Meta's AR about-face leaves brands and creators looking for alternatives
Meta's closure of the Spark AR studio will significantly impact independent creators and businesses relying on Instagram's AR features.
Facebook Follows Instagram and Moves to 'Views' as the Primary Metric for All Formats - Lindsey Gamble
Facebook is adopting Views as the main metric for all posts, similar to Instagram.
Standardization of metrics will help creators and brands understand content performance better.
Instagram Launches Trial Reels for Audience Sampling
Instagram's new trial reel feature alleviates creator anxiety about content experimentation by testing new ideas with non-followers before sharing with existing audiences.
This New IG Feature Is Actually *So* Great For Networking
Instagram has launched a customizable digital profile card that enhances networking for creators and influencers, giving QR codes a modern and personalized twist.
Inside Meta's move to inspire more Instagram influencers in India
Meta's Creator Lab in India supports young influencers with tools and knowledge for content creation.
YouTube Hype gives smaller creators a place to shine
YouTube milestone at 500,000 subscribers significantly impacts creator growth and revenue, prompting new focus on smaller channels with the 'Hype' feature.
YouTube Shares Insights Into the Potential of Gen AI for Creators
Many creators underutilize generative AI, highlighting a gap in understanding or resources, which YouTube aims to address.
YouTube Launches Beta for Creator-Initiated Video Linking with Brand Ads - Lindsey Gamble
YouTube empowers creators with new linking features for improved brand partnerships and ad performance.
YouTube's Success Is 'Inextricably Intertwined' With Creators After $70 Billion Investment, Exec Says | Video
YouTube's success hinges on the creativity and productivity of its content creators.
The platform offers low barriers for entry, empowering new creators to thrive.
YouTube Enables Shorts Creators To Request Brand Partnerships
YouTube expands video linking requests for creators with 4000+ subscribers, enhancing brand collaborations and ad visibility.
YouTube Enables Shorts Creators to Request Brand Partnerships
YouTube has launched a feature allowing creators with over 4,000 subscribers to send video linking requests to advertisers.
YouTube Hype gives smaller creators a place to shine
YouTube milestone at 500,000 subscribers significantly impacts creator growth and revenue, prompting new focus on smaller channels with the 'Hype' feature.
YouTube Shares Insights Into the Potential of Gen AI for Creators
Many creators underutilize generative AI, highlighting a gap in understanding or resources, which YouTube aims to address.
YouTube Launches Beta for Creator-Initiated Video Linking with Brand Ads - Lindsey Gamble
YouTube empowers creators with new linking features for improved brand partnerships and ad performance.
YouTube's Success Is 'Inextricably Intertwined' With Creators After $70 Billion Investment, Exec Says | Video
YouTube's success hinges on the creativity and productivity of its content creators.
The platform offers low barriers for entry, empowering new creators to thrive.
YouTube Enables Shorts Creators To Request Brand Partnerships
YouTube expands video linking requests for creators with 4000+ subscribers, enhancing brand collaborations and ad visibility.
YouTube Enables Shorts Creators to Request Brand Partnerships
YouTube has launched a feature allowing creators with over 4,000 subscribers to send video linking requests to advertisers.
Celeb greetings app Cameo pivots to creators | TechCrunch
Cameo is shifting to a creator-focused platform, CameoX, to expand its reach and revitalize its business model post-pandemic.
How Linktree is growing its social commerce business just in time for the holidays
Linktree is evolving from a link aggregator to a social commerce platform, enabling creators to sell products directly from their link-in-bio.
Inside Gap's Blueprint for Reaching Gen Z With Creators and Nostalgia
Gap is focusing on Gen Z and creators to revitalize its brand and sales.
Amazon Adds Explore Experience to Its Shopping Feed, Inspire - Lindsey Gamble
Amazon's Inspire update enhances product discovery with a visually engaging, Pinterest-like interface, streamlining user experience and benefiting creators in the process.
Patreon gets gift subscriptions in time for the holidays | TechCrunch
Patreon introduces gift subscriptions for fans to support creators more easily this holiday season.
Video Uploads on LinkedIn Have Grown 34% Year-Over-Year as the Platform Makes a Big Play for Creators
LinkedIn is increasingly a vital platform for creators to establish an audience and secure brand partnerships.
Substack, a newsletter service, is now also a live video company
Substack introduces live video to enhance creator-audience engagement, starting with select users and aiming for broader accessibility in the future.