#creators

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#social-media

How TikTok's U.S. content creators are bracing for a possible ban in 6 weeks

American TikTok creators urge followers to join rival platforms amid impending ban threats due to national security concerns.

An Inside Look at the Inaugural White House Creator Economy Conference - Lindsey Gamble

The event showcased the significant shift of influence from traditional media to creators, highlighting their trust and reach in today's digital landscape.

Instagram launches Trial Reels to empower creators to test new formats

Instagram's new 'Trial Reels' feature allows creators to test content formats with nonfollowers, minimizing the risk of engaging their existing audience.

YouTube launches Communities, a Discord-like space for creators and fans to interact with each other | TechCrunch

YouTube is launching Communities, a new interactive space for creators and fans to engage beyond traditional commenting.

Threads is testing post analytics

Threads is improving its analytics to help creators understand post performance better.

Instagram Expands Boosted Post Eligibility with New Options for GIFs, Stickers & Audio - Lindsey Gamble

Instagram has introduced new features allowing more GIFs, stickers, and music options for boosted posts, supporting creators and increasing ad revenue potential.

How TikTok's U.S. content creators are bracing for a possible ban in 6 weeks

American TikTok creators urge followers to join rival platforms amid impending ban threats due to national security concerns.

An Inside Look at the Inaugural White House Creator Economy Conference - Lindsey Gamble

The event showcased the significant shift of influence from traditional media to creators, highlighting their trust and reach in today's digital landscape.

Instagram launches Trial Reels to empower creators to test new formats

Instagram's new 'Trial Reels' feature allows creators to test content formats with nonfollowers, minimizing the risk of engaging their existing audience.

YouTube launches Communities, a Discord-like space for creators and fans to interact with each other | TechCrunch

YouTube is launching Communities, a new interactive space for creators and fans to engage beyond traditional commenting.

Threads is testing post analytics

Threads is improving its analytics to help creators understand post performance better.

Instagram Expands Boosted Post Eligibility with New Options for GIFs, Stickers & Audio - Lindsey Gamble

Instagram has introduced new features allowing more GIFs, stickers, and music options for boosted posts, supporting creators and increasing ad revenue potential.
moresocial-media
#monetization

TikTok Launches Management Platform for Creators

TikTok launches TikTok Studio to help creators manage their presence efficiently.

Patreon launches features to automate away creators' administrative workload and help them make more money | TechCrunch

Patreon's new Autopilot feature aims to convert free memberships to paid ones by predicting upgrades and offering discounts.

Snapchat Launches Streamlined Creator Monetization Process

Snapchat is simplifying monetization for creators by integrating Spotlight videos into its Stories revenue share program, effective February 1, 2025.

Facebook says it paid content creators $2B this year | TechCrunch

Facebook is enhancing creator monetization through a new hub, potentially attracting more users despite previous payout inconsistencies.

How much money OnlyFans creators make

OnlyFans provides diverse monetization options for creators, allowing significant earnings, exemplified by models making millions per year.

Instagram Introduces New Subscription Features - Lindsey Gamble

Instagram introduces new Subscription features to support creators in growing and sustaining Subscriptions.

TikTok Launches Management Platform for Creators

TikTok launches TikTok Studio to help creators manage their presence efficiently.

Patreon launches features to automate away creators' administrative workload and help them make more money | TechCrunch

Patreon's new Autopilot feature aims to convert free memberships to paid ones by predicting upgrades and offering discounts.

Snapchat Launches Streamlined Creator Monetization Process

Snapchat is simplifying monetization for creators by integrating Spotlight videos into its Stories revenue share program, effective February 1, 2025.

Facebook says it paid content creators $2B this year | TechCrunch

Facebook is enhancing creator monetization through a new hub, potentially attracting more users despite previous payout inconsistencies.

How much money OnlyFans creators make

OnlyFans provides diverse monetization options for creators, allowing significant earnings, exemplified by models making millions per year.

Instagram Introduces New Subscription Features - Lindsey Gamble

Instagram introduces new Subscription features to support creators in growing and sustaining Subscriptions.
moremonetization
#instagram

Instagram AI starts letting people create versions of themselves

Instagram launches AI Studio feature for users to create AI characters.
Users can customize AI characters to interact with followers and promote content.
Potential for AI Studio to be more successful than previous Meta AI offerings.

Meta's AR about-face leaves brands and creators looking for alternatives

Meta's closure of the Spark AR studio will significantly impact independent creators and businesses relying on Instagram's AR features.

Facebook Follows Instagram and Moves to 'Views' as the Primary Metric for All Formats - Lindsey Gamble

Facebook is adopting Views as the main metric for all posts, similar to Instagram.
Standardization of metrics will help creators and brands understand content performance better.

Instagram Launches Trial Reels for Audience Sampling

Instagram's new trial reel feature alleviates creator anxiety about content experimentation by testing new ideas with non-followers before sharing with existing audiences.

This New IG Feature Is Actually *So* Great For Networking

Instagram has launched a customizable digital profile card that enhances networking for creators and influencers, giving QR codes a modern and personalized twist.

Instagram promises to amplify smaller creators

Instagram is focusing on boosting smaller creators by adjusting recommendation algorithms.

Instagram AI starts letting people create versions of themselves

Instagram launches AI Studio feature for users to create AI characters.
Users can customize AI characters to interact with followers and promote content.
Potential for AI Studio to be more successful than previous Meta AI offerings.

Meta's AR about-face leaves brands and creators looking for alternatives

Meta's closure of the Spark AR studio will significantly impact independent creators and businesses relying on Instagram's AR features.

Facebook Follows Instagram and Moves to 'Views' as the Primary Metric for All Formats - Lindsey Gamble

Facebook is adopting Views as the main metric for all posts, similar to Instagram.
Standardization of metrics will help creators and brands understand content performance better.

Instagram Launches Trial Reels for Audience Sampling

Instagram's new trial reel feature alleviates creator anxiety about content experimentation by testing new ideas with non-followers before sharing with existing audiences.

This New IG Feature Is Actually *So* Great For Networking

Instagram has launched a customizable digital profile card that enhances networking for creators and influencers, giving QR codes a modern and personalized twist.

Instagram promises to amplify smaller creators

Instagram is focusing on boosting smaller creators by adjusting recommendation algorithms.
moreinstagram
#tiktok

TikTok Files for Injunction To Extend Deadline for US Sell-off

TikTok seeks an injunction to prevent its U.S. ban, highlighting its economic impact amid concerns over user and creator losses.
Without action, significant revenue losses for businesses and creators in the U.S. are expected.

TikTok is starting to help creators manufacture their own products

TikTok is helping creators sell custom products by connecting them with manufacturers for its e-commerce platform, Shop.

TikTok Offers Free Access to Mental Health Support for Creators

TikTok is enhancing mental health support for creators on World Mental Health Day by offering resources and partnerships to combat misinformation.

TikTok launches integration with Lemon8, as US ban looms | TechCrunch

Lemon8 will integrate with TikTok for easier cross-sharing of content, while remaining a distinct app.
Creators can now use a single account to access both TikTok and Lemon8.

TikTok Offers Free Access to Mental Health Support for Creators

TikTok is enhancing mental health support for creators with free Headspace access and partnerships to combat misinformation.

How TikTok's New Integration with Affiliate Networks Works - Lindsey Gamble

This integration will enhance affiliate marketing by linking creators, viewers, and brands seamlessly on TikTok.

TikTok Files for Injunction To Extend Deadline for US Sell-off

TikTok seeks an injunction to prevent its U.S. ban, highlighting its economic impact amid concerns over user and creator losses.
Without action, significant revenue losses for businesses and creators in the U.S. are expected.

TikTok is starting to help creators manufacture their own products

TikTok is helping creators sell custom products by connecting them with manufacturers for its e-commerce platform, Shop.

TikTok Offers Free Access to Mental Health Support for Creators

TikTok is enhancing mental health support for creators on World Mental Health Day by offering resources and partnerships to combat misinformation.

TikTok launches integration with Lemon8, as US ban looms | TechCrunch

Lemon8 will integrate with TikTok for easier cross-sharing of content, while remaining a distinct app.
Creators can now use a single account to access both TikTok and Lemon8.

TikTok Offers Free Access to Mental Health Support for Creators

TikTok is enhancing mental health support for creators with free Headspace access and partnerships to combat misinformation.

How TikTok's New Integration with Affiliate Networks Works - Lindsey Gamble

This integration will enhance affiliate marketing by linking creators, viewers, and brands seamlessly on TikTok.
moretiktok
#youtube

YouTube Hype gives smaller creators a place to shine

YouTube milestone at 500,000 subscribers significantly impacts creator growth and revenue, prompting new focus on smaller channels with the 'Hype' feature.

YouTube Shares Insights Into the Potential of Gen AI for Creators

Many creators underutilize generative AI, highlighting a gap in understanding or resources, which YouTube aims to address.

YouTube Launches Beta for Creator-Initiated Video Linking with Brand Ads - Lindsey Gamble

YouTube empowers creators with new linking features for improved brand partnerships and ad performance.

YouTube's Success Is 'Inextricably Intertwined' With Creators After $70 Billion Investment, Exec Says | Video

YouTube's success hinges on the creativity and productivity of its content creators.
The platform offers low barriers for entry, empowering new creators to thrive.

YouTube Enables Shorts Creators To Request Brand Partnerships

YouTube expands video linking requests for creators with 4000+ subscribers, enhancing brand collaborations and ad visibility.

YouTube Enables Shorts Creators to Request Brand Partnerships

YouTube has launched a feature allowing creators with over 4,000 subscribers to send video linking requests to advertisers.

YouTube Hype gives smaller creators a place to shine

YouTube milestone at 500,000 subscribers significantly impacts creator growth and revenue, prompting new focus on smaller channels with the 'Hype' feature.

YouTube Shares Insights Into the Potential of Gen AI for Creators

Many creators underutilize generative AI, highlighting a gap in understanding or resources, which YouTube aims to address.

YouTube Launches Beta for Creator-Initiated Video Linking with Brand Ads - Lindsey Gamble

YouTube empowers creators with new linking features for improved brand partnerships and ad performance.

YouTube's Success Is 'Inextricably Intertwined' With Creators After $70 Billion Investment, Exec Says | Video

YouTube's success hinges on the creativity and productivity of its content creators.
The platform offers low barriers for entry, empowering new creators to thrive.

YouTube Enables Shorts Creators To Request Brand Partnerships

YouTube expands video linking requests for creators with 4000+ subscribers, enhancing brand collaborations and ad visibility.

YouTube Enables Shorts Creators to Request Brand Partnerships

YouTube has launched a feature allowing creators with over 4,000 subscribers to send video linking requests to advertisers.
moreyoutube

Meta eases up on issuing 'first strikes' for Facebook users and Instagram creators | TechCrunch

Meta is expanding its content moderation policy to educate creators instead of punishing first-time violators.
Creators can avoid penalties through training courses after initial violations.
#podcasting

Spotify shared exclusive data on its top 10 breakout podcasts of the year, from 'Talk Tuah' to 'PlanBri Uncut'

Spotify is a leading platform in podcasting, releasing its top 10 breakout shows of 2024.
The platform focuses on creator support and audience engagement in its podcast offerings.

Spotify Partner Program: New Monetization & Features for Creators to Compete with YouTube - Lindsey Gamble

Spotify introduces new monetization options for podcast creators, enhancing competition with YouTube for podcast dominance.

Exclusive: On Air Fest Announces 2025 Lineup, Including James Austin Johnson, the Kid Mero - Brooklyn Magazine

On Air Fest 2025 will feature prominent creators and explore the intersection of audio, storytelling, and new media innovations.

Spotify shared exclusive data on its top 10 breakout podcasts of the year, from 'Talk Tuah' to 'PlanBri Uncut'

Spotify is a leading platform in podcasting, releasing its top 10 breakout shows of 2024.
The platform focuses on creator support and audience engagement in its podcast offerings.

Spotify Partner Program: New Monetization & Features for Creators to Compete with YouTube - Lindsey Gamble

Spotify introduces new monetization options for podcast creators, enhancing competition with YouTube for podcast dominance.

Exclusive: On Air Fest Announces 2025 Lineup, Including James Austin Johnson, the Kid Mero - Brooklyn Magazine

On Air Fest 2025 will feature prominent creators and explore the intersection of audio, storytelling, and new media innovations.
morepodcasting

Celeb greetings app Cameo pivots to creators | TechCrunch

Cameo is shifting to a creator-focused platform, CameoX, to expand its reach and revitalize its business model post-pandemic.

How Linktree is growing its social commerce business just in time for the holidays

Linktree is evolving from a link aggregator to a social commerce platform, enabling creators to sell products directly from their link-in-bio.
#marketing

Inside Gap's Blueprint for Reaching Gen Z With Creators and Nostalgia

Gap is focusing on Gen Z and creators to revitalize its brand and sales.

How Your Business Should Tap into the Creator Economy

Creators drive demand for specialized products, accelerate product life cycles, and change customer values.

Inside Gap's Blueprint for Reaching Gen Z With Creators and Nostalgia

Gap is focusing on Gen Z and creators to revitalize its brand and sales.

How Your Business Should Tap into the Creator Economy

Creators drive demand for specialized products, accelerate product life cycles, and change customer values.
moremarketing

Amazon Adds Explore Experience to Its Shopping Feed, Inspire - Lindsey Gamble

Amazon's Inspire update enhances product discovery with a visually engaging, Pinterest-like interface, streamlining user experience and benefiting creators in the process.

Patreon gets gift subscriptions in time for the holidays | TechCrunch

Patreon introduces gift subscriptions for fans to support creators more easily this holiday season.
#linkedin

Video Uploads on LinkedIn Have Grown 34% Year-Over-Year as the Platform Makes a Big Play for Creators

LinkedIn is increasingly a vital platform for creators to establish an audience and secure brand partnerships.

LinkedIn is testing a new feature you may not like

LinkedIn is testing vertical, short-form videos similar to TikTok for select users.
The focus of short-form videos on LinkedIn is professional and career-oriented content.

Video Uploads on LinkedIn Have Grown 34% Year-Over-Year as the Platform Makes a Big Play for Creators

LinkedIn is increasingly a vital platform for creators to establish an audience and secure brand partnerships.

LinkedIn is testing a new feature you may not like

LinkedIn is testing vertical, short-form videos similar to TikTok for select users.
The focus of short-form videos on LinkedIn is professional and career-oriented content.
morelinkedin

Substack, a newsletter service, is now also a live video company

Substack introduces live video to enhance creator-audience engagement, starting with select users and aiming for broader accessibility in the future.

The best smartphone photos of the year

This week's Installer introduces new tech podcasts, a replacement for doorbells, and highlights engaging media for tech enthusiasts.

It's a 'Hotties for Harris' World and We're Just Living in It

The DNC included creators to reach young voters through unique content and engagement strategies.

TikTok Launches 'TikTok Studio' Management Platform for Creators

TikTok launches 'TikTok Studio' dashboard for creators to manage all aspects of their presence, offering tools, analytics, and more.

Hundreds flock to meet the artists at open studios weekend

Art enthusiasts visited Crouch End for Open Studios to explore artists' homes and buy diverse artworks directly from creators.

TikTok Launches New Program to Highlight Creators Making Positive Change

The TikTok Change Makers Program highlights creators and non-profits driving change in communities.

Twitch Is Launching Its Discovery Feed in May - Lindsey Gamble

The Twitch Discovery Feed in May will offer Live and Clips feeds to help users discover new creators and content.

YouTube adds new shopping features to increase seller revenue | MarTech

Creators can use Shopping Collections to showcase favorite products across YouTube's various discovery areas.
YouTube's new updates like the Affiliate Hub and enhanced tagging aim to help creators efficiently plan shoppable videos and optimize revenue.
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