#creators
#creators

TikTok in Shambles Now That Videos Can't Use Popular Music

Universal Music Group (UMG) has pulled its artists' songs from TikTok, causing frustration for creators and users.

UMG and TikTok failed to reach a licensing agreement, leading to the removal of UMG's catalog from the platform. [ more ]

www.amny.com

Music

Songs by Taylor Swift, Drake and more are starting to disappear from TikTok. Here's why | amNewYork

Universal Music Group has removed its music from TikTok after the expiration of a licensing deal.

The removal of UMG-licensed music will significantly limit options for creators and impact popular songs on TikTok. [ more ]

WIRED

moreuniversal-music-group

Music

TikTok's Missing Music Is Making Users Very Upset

TikTok and Universal Music Group failed to reach an agreement on licensing music, resulting in music from UMG artists being muted on the app.

Creators on TikTok are now exploring alternative ways to use music or avoiding copyrighted music altogether.

The prohibition of UMG music on TikTok could have a significant impact on how artists promote their music and connect with fans through social media. [ more ]

instagram

Mashable

1 week ago

Instagram promises to amplify smaller creators

Instagram is focusing on boosting smaller creators by adjusting recommendation algorithms. [ more ]

Lindsey Gamble

2 weeks ago

Instagram Introduces New Subscription Features - Lindsey Gamble

Instagram introduces new Subscription features to support creators in growing and sustaining Subscriptions. [ more ]

Lindsey Gamble

Instagram Adds New 'People you Follow' Filter For Direct Messages - Lindsey Gamble

Instagram has introduced a new 'People You Follow' filter for direct messages (DMs).

This filter allows creators and brands to easily track and manage important messages from accounts they follow. [ more ]

Lindsey Gamble

Digital life

Instagram Rolls Out "Finsta" Feature In Flipside - Lindsey Gamble

Flipside introduces a native feature for 'Finstas'

This can help Instagram in getting more of its younger users to share to the Feed. [ more ]

Lindsey Gamble

Snapchat Adds the Ability for Creators to Share and Upload Longer Videos Like TikTok - Lindsey Gamble

Snapchat now allows up to three-minute videos, following TikTok and Instagram.

Creators may benefit from repurposing longer videos for Snapchat's Spotlight feature. [ more ]

Entrepreneur

How Businesses Can Protect Themselves if TikTok Is Banned | Entrepreneur

The recent bill might ban TikTok in the US, causing concern for its users, creators, small businesses, and brands.

Creators should focus on building their own brand and consider long-term partnerships during the uncertainty around TikTok. [ more ]

www.cnn.com

Shemakes$20,000 a month to make 1-minute YouTube videos.InsideGoogle's strategy to beat TikTok

YouTube is paying top Shorts creators tens of thousands of dollars monthly.

YouTube incentivizes creators with ad revenue share for Shorts to compete with TikTok and Instagram. [ more ]

No Film School

Make More Money From Your TikTok Videos with New Creator Tools

TikTok unveils new programs to empower creators and enhance monetization opportunities.

Creators can make more money through TikTok's longer videos and Creator Rewards program. [ more ]

Digiday

A Q&A with YouTube's Mary Ellen Coe on the video platform's big year

YouTube's two biggest moves in 2023 were the rollout of the Shorts revenue-sharing program and the launch of NFL Sunday Ticket, both of which have had a significant impact on the platform's business.

Short-form video is experiencing explosive growth on YouTube, with over 70 billion total daily views, providing a strong opportunity for monetization for creators.

YouTube's integration of creators with NFL content and the focus on Shorts has been strategic in leveraging the loyal NFL fan base and driving engagement. [ more ]

moremonetization

Engadget

6 days ago

Substack is trying to lure TikTok stars to its platform

Substack is offering TikTok stars incentives to use its platform as a primary home for their content. [ more ]

Polygon

2 weeks ago

TikTok's biggest creators imagine what would happen if the app went away

TikTok creators face uncertainty due to US national security law demanding ByteDance divest platform within 270 days. [ more ]

Lindsey Gamble

3 weeks ago

Twitch Is Launching Its Discovery Feed in May - Lindsey Gamble

The Twitch Discovery Feed in May will offer Live and Clips feeds to help users discover new creators and content. [ more ]

Engadget

3 weeks ago

TikTok is trying to clean up its 'For You' recommendations

TikTok is implementing stricter guidelines and penalties for creators posting problematic content on its platform, aiming to ensure a safer environment, especially for teens. [ more ]

MarTech

YouTube adds new shopping features to increase seller revenue | MarTech

Creators can use Shopping Collections to showcase favorite products across YouTube's various discovery areas.

YouTube's new updates like the Affiliate Hub and enhanced tagging aim to help creators efficiently plan shoppable videos and optimize revenue. [ more ]

TheStreet

LinkedIn is testing a new feature you may not like

LinkedIn is testing vertical, short-form videos similar to TikTok for select users.

The focus of short-form videos on LinkedIn is professional and career-oriented content. [ more ]

Social Media Today

Online Community Development

YouTube Adds Members Only Shorts To Drive Creator Subscriptions

Creators can now offer exclusive short-form content to subscribers through Members Only Shorts.

Members Only Shorts can be used for special announcements, product drops, limited-time deals, Q&As, behind-the-scenes looks, or previews of upcoming content. [ more ]

WIRED

No One Knows What TikTok Is

Social fabric impact: TikTok serves as a community and income source for many young people.

Implications for youth engagement: Lack of awareness about congress among young TikTok users is concerning. [ more ]

www.nytimes.com

TikTok Turns to Creators to Fight Possible Ban

TikTok mobilized creators to fight a potential ban in the US.

Creators were not paid but their transportation, lodging, and meals were covered by TikTok. [ more ]

TechCrunch

Creators are frustrated but energized as TikTok ban gains momentum | TechCrunch

Efforts to ban TikTok are advancing quickly through Congress.

TikTok creators and users are organizing to push back against the potential ban. [ more ]

Social Media Today

TikTok Adds 'Search Insights' to Better Inform Content Strategies

Creators can use Search Insights to understand popular topics and tailor content strategies.

Creators can search for 'gap topics' to explore less-covered subjects on TikTok. [ more ]

The Daily Dot

'True connection gets lost': TikTok creators say authenticity is dying

TikTok has over 1.92 billion users and more than 100,000 creators trying to build their brand.

Finding the right match of creator with brands, values alignment, community, and authenticity are crucial to maintaining audience connection. [ more ]

Scripps News

TikTok asks creators for help as bill to ban it moves through Congress

TikTok urges creators to share positive impact amid potential U.S. ban

Bipartisan bill seeks TikTok's divestment or nationwide ban [ more ]

The Verge

Video games

Read Phil Spencer's Microsoft memo on "Xbox everywhere"

Xbox will be sharing their plans for the future of gaming in a special podcast episode

Xbox envisions a future of unified gaming experience across devices and empowering creators [ more ]

The Verge

YouTube Shorts adds music video remixing as UMG goes silent on TikTok

YouTube is introducing a new feature for creators to remix music videos in their Shorts.

Creators can use music videos as a background, record alongside a video, and more. [ more ]

The Verge

How to keep your art out of AI generators

AI-generated imagery is pervasive and can be frustrating for creators who feel displaced by the technology.

There are tools available for creators to opt their work out of training datasets and protect their art. [ more ]

Social Media Today

TikTok Continues to Experiment With Generative AI Tools

Audiobox can be used by creators to generate soundscapes for various media applications.

TikTok is expanding its offerings beyond short-form videos. [ more ]

TNW | Deep-Tech

Certificates launch for copyright-compliant AI, but ChatGPT isn't eligible

A new certificate for copyright-compliant AI called Fairly Trained aims to protect creators by certifying companies that obtain a license for their training data.

GenAI companies, which use copyrighted content to train their AI systems, are facing backlash from creators and copyright-holders who argue that their work is being stolen and remixed without consent or compensation. [ more ]

Hubspot

AI Influencer Marketing: How Artificial Intelligence Could Change Influencer Marketing

AI has the potential to significantly alter influencer marketing by automating tasks and removing obstacles for creators.

AI chatbot characters based on real-life celebrities and influencers have been introduced, changing the landscape of influencer marketing.

AI tools allow creators to handle operations themselves, eliminating the need for agencies and reducing costs. [ more ]

Social Media Today

TikTok Announces Programming for Black History Month

TikTok is launching a new slate of programming for Black History Month and a new cohort of #BlackTikTok Visionary Voices.

The #BlackTikTok Visionary Voices list includes creators in beauty, education, health, fashion, and music. [ more ]

Social Media Today

TikTok Explores New Streaming Studios in LA to Facilitate Live Shopping Push

TikTok plans to open live-stream studios in Los Angeles for creators to film professional content.

Douyin, TikTok's Chinese counterpart, also hosts live-stream studios for creators to film their broadcasts in a customized environment. [ more ]

Lindsey Gamble

TikTok Is Now Pushing Creators To Post Photos -- Here's Why - Lindsey Gamble

TikTok is encouraging users to share photos related to certain categories to build their audience and create high-quality content.

The push for photo content on TikTok appeals to more creators, enhances search and discovery, and drives branded content and advertising. [ more ]

TechCrunch

The creator economy is ready for a workers' movement | TechCrunch

Creators rely on brand deals and sponsorships to make money, rather than the platforms themselves.

TikTok and Instagram are not adequately compensating creators for the value they bring to the platforms. [ more ]

Medium

UX design

Building better makeware-software for people who make things

Makeware refers to products that allow people to create software or creative works for themselves or others.

The success of makeware tools rests on the needs of creators and the people they serve. [ more ]

Digiday

CES Briefing: Celebrities, influencers descend on Vegas as creator space continues to evolve

Tech and Hollywood are colliding at CES, with celebrities and creators now seen as media brands in their own right.

CES provides an ideal environment for tech and entertainment elites to showcase their latest ventures and spark new deals.

Celebrities and creators at CES are looking to build their brands and leverage their fame to enter the creator economy. [ more ]

Yanko Design - Modern Industrial Design News

Web design

Figma Creator Micro Keyboard gives designers all the shortcuts they need - Yanko Design

Custom-made keyboards are becoming popular among creators and designers as they provide a better workflow for the creative process.

The Figma Creator Micro Keyboard offers a small and cute package with 12 mechanical keys that can be mapped to single functions and four layers for a total of 48 keys. [ more ]

Buffer Resources

7 Creators On The Systems That Support Their Content Creation

Systems are crucial for successful content creators as they bring efficiency to the content creation process.

Well-defined systems allow creators to streamline their workflow and produce high-quality content consistently and quickly. [ more ]

New Pittsburgh Courier

With the end of the Hollywood writers and actors strikes, the creator economy is the next frontier for organized labor | New Pittsburgh Courier

Social media creators struggle to be seen as entertainers worthy of basic labor protections.

Only a small percentage of creators make substantial income from their work. [ more ]

WWD

Klarna Expands Retailer and Creator Tools

Klarna has expanded tools for retailers and creators to help increase growth and engagement with audiences.

The buy now, pay later company has created marketing and ad solutions to open revenue channels for retailers and enhance the shopping experience for consumers.

The rollout of Creator Shops in the U.S. gives content creators their own customizable storefronts, while the Ad Manager helps retail partners engage with Klarna's high-intent audiences. [ more ]

Digiday

Influencer or creator? Here's how marketers can know who to hire

Marketers are increasingly distinguishing between influencers and creators, with influencers being used for performance marketing and creators for branding.

The tumultuous economy has made marketers more specific about when to collaborate with influencers versus creators.

Brands are gravitating towards influencers for their reach and engagement metrics, while showing interest in creators who prioritize crafting genuine, narrative-based content. [ more ]

Social Media Today

6 months ago

TikTok Announces LIVE Fest to Highlight Top Streaming Talent

TikTok is launching a 'LIVE Fest' event to highlight its top live-stream talent.

Creators will have the opportunity to collect rewards for going live, participate in challenges, and connect with other creators.

Winners may be invited to a VIP global creator award event and receive additional rewards. [ more ]

Social Media Today

6 months ago