Netflix co-CEO Ted Sarandos suggested that video podcasts could soon be part of the streaming service's offerings. During a quarterly earnings call, he acknowledged the merging characteristics of podcasts and talk shows, indicating that the popularity of video podcasts might lead to their inclusion on Netflix. This aligns with the platform's strategy to compete with YouTube, which currently leads in TV watch time. Netflix is actively engaging with creators beyond traditional media avenues, aiming to expand its content library by tapping into new talent across diverse platforms.
As the popularity of video podcasts grows, I suspect you'll see some of them find their way to Netflix.
We're looking for the next generation of great creators, and we're looking everywhere, not just in film schools and certainly not just in Hollywood.
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