"The announcement comes just weeks after Instagram introduced its "Ring" awards program. Unlike Instagram, however, TikTok is taking a more traditional approach to its awards, as it's hosting an actual awards show where winners will be revealed live at the event. The event will feature a red carpet, live performances, and a live audience of hundreds of creators, TikTok says."
"The awards show will take place on December 18 at the Hollywood Palladium in Los Angeles and will be livestreamed on the TikTok app and on Tubi. The show will be available to stream on demand on Tubi the following day. Users will be able to vote for their favorite creators on a new portal on TikTok launching on November 18."
TikTok will host its first U.S. awards show on December 18 at the Hollywood Palladium in Los Angeles. Winners will be revealed live during a traditional awards show format featuring a red carpet, live performances, and a live audience of hundreds of creators. The show will be livestreamed on the TikTok app and on Tubi, with on-demand streaming on Tubi the following day. Users can vote for favorites on a new portal launching on November 18. Categories include Creator of the Year, Video of the Year, Muse of the Year, Breakthrough Artist of the Year, Storyteller of the Year, and several livestream and community awards. Nominees for Creator of the Year include adamw, alixearle, brookemonk_, keith_lee125, and kristy.sarah.
Read at TechCrunch
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