Meta tests paywalling Facebook link-sharing features for creators
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Meta tests paywalling Facebook link-sharing features for creators
""This is a limited test to understand whether the ability to publish an increased volume of posts with links add additional value for Meta Verified subscribers," Meta told social media consultant Matt Navarra, who initially posted a screenshot of the notification on Meta-owned Threads. The screenshot posted by Navarra says that creators are limited to two link shares per month; however, Meta has since stated that the number of monthly links for non-verified creators varies as part of the test. According to the notification, Meta gives creators a limited number of link shares per month, and if they go unused, they do not rollover to the next month."
"Regular Facebook profiles, which the vast majority of its users have, are currently not affected by the test. Meta is limiting this link limit experiment to users utilizing Facebook Pages and Facebook profiles in professional mode. Facebook Pages and profiles set to professional mode are typically used by businesses, creators, and other public figures. For those who are affected, links remain unlimited for URLs to Meta properties such as Instagram, WhatsApp, or other internal Facebook links."
Meta is testing monthly limits on how many links creators can include in organic Facebook posts unless they subscribe to Meta Verified for $14.99 per month. Some creators received notifications describing limited link shares that do not roll over, and Meta says the monthly allotment for non-verified creators varies across the test. The experiment applies to Facebook Pages and profiles in professional mode, not regular profiles. Links to Meta properties and links posted in post comments are exempt and remain unlimited. Meta positions the trial as evaluating added value for Meta Verified and as reinforcing the Meta Verified badge as a trust signal.
Read at Mashable
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