YouTube is testing a new feature that allows creators to add collaborators to the video title display. This feature enables content to be recommended to each creator's audience. Initially, it will be available to a small group of creators but plans exist for broader rollout. Collaborators will be displayed via channel avatars and a listing beneath the title. This aligns with similar collaboration tools on platforms like Instagram and TikTok, facilitating better promotion of partner profiles. YouTube aims to enhance the visibility of collaborations to benefit all creators involved in shared content.
"We're starting to test a feature that allows creators to add collaborators to a video. Adding collaborators allows content to be recommended to each of the creators' audiences."
"The option is similar to the collaborative tools available on Instagram or TikTok, providing a simple way to showcase a partner profile within the video description."
"It's worth noting, however, that YouTube has been encouraging creator collaborations for years, with its YouTube Academy training resource including a whole segment on collaborating with others, and how to do so effectively."
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