Meta has announced the launch of the content_monetization_earnings metric, which allows Creators to track their earnings on a page or post level, enhanced by detailed breakdowns of content types. For advertising campaigns, spending can fluctuate by up to 75% over daily budgets based on performance opportunities, with a cap on total expenditure based on the campaign duration. Additionally, new advertising features, including adjustable creative parameters, have been introduced to optimize ad performance and reach a broader audience.
We're introducing a new insights metric, content_monetization_earnings, for Creators onboarded to Content Monetization. This new metric displays their earnings at a page or post level over a customizable time period. For page-level earnings, an additional breakdown is available for the content types that contributed to the overall earnings.
Top-level creative parameters such as title, link_url, url_tags, body, and many others can now be overwritten (edited) for the copied ad, whereas previously, all fields were copied over into the new ad and were unable to be changed.
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