#reels

#reels

On Tuesday, Amazon announced that its Fire TV devices, including Fire TV Stick products and TVs with Fire TV as its built-in operating system, will be the first to get a standalone Instagram app from Meta, part of a pilot program that will presumably eventually expand to other platforms. The Instagram app for Fire TVs will focus primarily on Reels, the short-form video product that, frankly, does not seem like it belongs on TVs.

Meta is already putting Reels in front and center of the Instagram experience on iPad and on mobile in countries like India and South Korea. Now, to allow more people to consume and understand Reels in different languages, the company is adding support for Hindi and Portuguese to its AI-powered translation feature across Instagram and Facebook, as well.

Fifteen years. That's how long iPad users have endured the awkward, blown-up iPhone version of Instagram, pinching and zooming through pixelated posts while watching the device that practically invented modern tablets get ignored by one of the world's biggest social platforms. What makes a company overlook the device that defined mobile computing's future? The answer reveals everything about how tech companies really prioritize design decisions.

With Retention, you'll always see a downward slope, but the flatter the line, the more engaged your audience is. Retention shows you the moments in your Reel that keep or lose your viewers' interest, so you can learn from each Reel you share.