Meta Shares Festive Season Marketing Tips

"Meta's gradually evolving its business subscription offering, which it launched in the wake of X pushing more users towards subscriptions. It still feels like paying for "verification" erodes the value of what that checkmark actually represents, but Meta's "Verified for Business" offerings do include a range of elements that can assist in effective brand promotion, and maximizing your reach in its apps."

"Reels is now the biggest driver of engagement across both Facebook and IG, and in line with user demand, Meta continues to push more Reels content towards users, which could mean that adopting Reels will help to maximize your reach. Well, at least in terms of total users. Both Facebook and Instagram now have over 3 billion users, though I'd hazard a guess that some demographics are now spending a lot more time, on average, scrolling through their TikTok feeds instead."

Meta provides an updated Festive Season resource containing data-backed tips and pointers to help maximize ad and content performance during the end-of-year period. The business subscription offering is evolving, with Verified for Business including features to support brand promotion and expand reach, even as paid verification may reduce perceived checkmark value. Reels now drives the most engagement across Facebook and Instagram, and Meta is prioritizing Reels distribution, making Reels adoption a likely way to increase reach. Facebook and Instagram together exceed three billion users, though some demographics increasingly spend more time on TikTok.

Read at Social Media Today