Meta is revising its video sharing process on Facebook, transitioning all videos to be shared as reels in the coming months. This change aims to simplify the sharing workflows and enhance video discovery on the platform. Notably, length restrictions for reels will be removed, which are currently capped at 90 seconds. Additionally, the Video tab will be renamed to the Reels tab to reflect this shift. Meta's vision aligns with CEO Mark Zuckerberg's goal of increasing Facebook's cultural influence, paralleling similar initiatives for Instagram.
Meta is transitioning Facebook to exclusively share videos as reels to enhance video creation and discovery, aiming to maintain its status as a video platform.
All videos on Facebook will soon be categorized as reels, expanding reach and easing video sharing, reflecting a broader strategy to position Facebook as a video hub.
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