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13 hours agoThe IAB Tech Lab Isn't Pulling Any Punches In The Fight Against AI Scraping | AdExchanger
Digital publishers are in a losing battle against Big Tech and AI for traffic and ad revenue. But the IAB Tech Lab has a plan to swing the momentum back in pubs' favor. On Tuesday, the Tech Lab announced a new publisher-focused working group that aims to ensure pubs are fairly compensated when AI scrapes their content for training. IAB Tech Lab CEO Anthony Katsur previewed the new initiative at AdMonsters' Sell Side Summit in Nashville, Tenn., on Monday.
Artificial intelligence