"For instance, in the Most Responsible Use of AI category, nominees include Vermillio, an AI licensing and protection platform that empowers talent, studios, labels and other IP holders to safeguard their work in the era of generative AI. Built around its proprietary TraceID technology, Vermillio gives creators control over how their content is used while enabling them to safely tap into AI's potential."
"The 102-year-old global media brand, which reaches more than 120 million people worldwide, debuted Time AI, an interactive generative AI experience, in December 2024. Developed in partnership with Scale AI, and other strategic partners such as OpenAI and ElevenLabs, Time AI allows users to ask questions, explore historical context and receive accurate, in-depth information based on verified Time articles and archives."
Organizations across media, marketing and advertising are adopting AI for creative, ethical and inclusive applications. Finalists for the 2025 Digiday AI Awards show tangible results in empowerment, accessibility and global reach. Vermillio provides an AI licensing and protection platform built on TraceID that gives creators control over content use and removed more than 130,000 unauthorized AI-generated pieces in 2024 while launching a free NIL protection service. Time launched Time AI, an interactive generative experience developed with Scale AI, OpenAI and ElevenLabs that offers verified, contextual answers with guardrails for accuracy and editorial alignment. Agencies are leveraging AI to localize campaigns for Gen Z across Latin America.
Read at Digiday
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