fromMarTech
6 hours agoHow to see inside the AI funnel | MarTech
We built funnels, tracked clicks and optimized journeys because we could seewhat was happening. We optimized for the "messy middle": customer journeys we can track on the open web. The premise that we can see it all, track it all is obsolete. The customer journey has migrated to closed AI environments, leaving our analytics stacks blind. The causal link between action and result has evaporated.
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