Ziff Davis has joined the ranks of publishers suing OpenAI, pointing to a critical issue with AI bots scraping content without permission. Despite the legal battles, enforcement tools like robots.txt files have proven ineffective as many bots ignore them. Publishers face significant challenges in competing against large AI companies, as they lack the resources for robust bot prevention technologies. Industry experts argue that legal action may be the only avenue left for publishers to regain control over their content against escalating AI scraping.
"The average publisher is trying to compete against a $300 billion company [OpenAI]. It's hard to invest in the level of 'bot-walling' or 'bot prevention technology..."
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