"Meta has launched a new Content Protection tool on Facebook to help creators stop people from reposting their videos without permission. It automatically scans Facebook for copies of your reels or videos and alerts you when a match is found. When someone uploads a video that looks like yours, Facebook will flag it and show you details like match percentage, view counts, and the other account's audience. You can then choose to either block the repost, claim it for yourself, or allow it. The feature is rolling out globally on mobile first, with desktop support coming soon inside the Professional Dashboard."
"Creators have been frustrated for years with people re-uploading their videos, earning views or money off someone else's hard work. Meta is trying to fix that by giving creators more control and real-time visibility. The system uses matching tech similar to Rights Manager for identifying exact and near-exact copies. It gives creators options beyond takedowns, and you can claim credit or decide whether to allow the reuse. Meta's goal is to reduce spammy or recycled content across feeds and make original videos stand out more."
Meta's Content Protection automatically scans Facebook for exact and near-exact copies of reels or videos and alerts creators when matches are found. When a match is detected, Facebook shows match percentage, view counts, and the other account's audience, and offers options to block, claim, or allow the repost. The feature launches globally on mobile first with desktop support coming soon via the Professional Dashboard. The system uses matching technology similar to Rights Manager. The tool covers videos originally posted on Facebook and can detect copies on Instagram only if the original was uploaded to Facebook. Rollout targets creators in Meta's monetization program who meet enhanced integrity and originality standards.
Read at Digital Trends
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