Digital publishers face declining traffic and ad revenue due to Big Tech and AI. The IAB Tech Lab created the AI Content Monetization Protocols (CoMP) Working Group to ensure publishers receive fair compensation when AI scrapes their content. The framework will enable publishers to block unwanted crawlers, help users discover publisher content via LLMs, and provide APIs for publishers to opt into LLM ingestion. An API-based compensation model ties payments to how often content appears in LLM queries, which the Tech Lab says will outperform per-crawl fees. The initiative also aims to protect brand and marketing pages and to support copyright enforcement advocacy.
Digital publishers are in a losing battle against Big Tech and AI for traffic and ad revenue. But the IAB Tech Lab has a plan to swing the momentum back in pubs' favor. On Tuesday, the Tech Lab announced a new publisher-focused working group that aims to ensure pubs are fairly compensated when AI scrapes their content for training. IAB Tech Lab CEO Anthony Katsur previewed the new initiative at AdMonsters' Sell Side Summit in Nashville, Tenn., on Monday.
The "CoMP" in "compensation" The new Tech Lab initiative, dubbed the AI Content Monetization Protocols (CoMP) Working Group, will publish a technical framework geared toward compelling AI companies and LLM operators to give publishers fair value for their content. In addition to protecting publisher content, the framework would also protect content from brand websites and marketing pages, Katsur said. The framework will have three areas of focus.
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