Meta is consolidating video uploads on Facebook, transforming all videos into reels without length or format limitations. This unified approach simplifies the publishing process, ensuring users access the same creative tools for reels and feed videos. Audience settings will now be standardized across formats, allowing for easier management of viewership. The progression of reels, originally limited to 60 seconds and later extended to 90 seconds, illustrates their growing influence in user engagement, reflecting an adaptation to trends in content consumption.
In the coming months, all videos on Facebook will be shared as reels, eliminating the need to choose between uploading a video or Reel.
Your default setting will now be the same for Feed and Reels publishing formats on Facebook.
Collection
[
|
...
]