At the Interactive Advertising Bureau's NewFronts, Meta Platforms emphasized its AI capabilities, highlighting their role in boosting video consumption, particularly on Reels. Simon Whitcombe, a Meta executive, claimed that their technology enhances brand engagement and aided in a rise in daily Reels video shares, which reached 4.5 billion. To capitalize on this growth, they introduced a Reels trending ads feature resembling TikTok's Pulse, enabling brands to position ads alongside top creator content. Additionally, Meta is expanding advertising options on Threads, its micro-blogging platform with 350 million monthly users.
Over the past two decades, we've built some of the most sophisticated AI the world has ever seen... it's also led to a substantial increase in video consumption, especially on Reels.
To support that momentum, Meta unveiled a Reels trending ads feature that allows brands to place their messages near popular creator-led videos... mirroring TikTok's Pulse.
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