Meta touts complementary powers of video, AI in overture to brands
Briefly

At the Interactive Advertising Bureau's NewFronts, Meta Platforms emphasized its AI capabilities, highlighting their role in boosting video consumption, particularly on Reels. Simon Whitcombe, a Meta executive, claimed that their technology enhances brand engagement and aided in a rise in daily Reels video shares, which reached 4.5 billion. To capitalize on this growth, they introduced a Reels trending ads feature resembling TikTok's Pulse, enabling brands to position ads alongside top creator content. Additionally, Meta is expanding advertising options on Threads, its micro-blogging platform with 350 million monthly users.
Over the past two decades, we've built some of the most sophisticated AI the world has ever seen... it's also led to a substantial increase in video consumption, especially on Reels.
To support that momentum, Meta unveiled a Reels trending ads feature that allows brands to place their messages near popular creator-led videos... mirroring TikTok's Pulse.
Read at Marketing Dive
[
|
]