fromThe Verge
3 days agoAmazon's new name for the Fire TV Stick 4K only adds more confusion
Sure, the original name was confusing (is 4K better or worse than 4K Select?), but a mere name change in a lineup of four identical gadgets isn't enough. It assumes you're willing to do the mental gymnastics of recalling where other "Plus" products sit in their respective lineups, and what that might mean for this device's capabilities. It doesn't solve Amazon's biggest problem, which is that it still sells three 4K-ready sticks within $10 of each other.
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