"Sure, the original name was confusing (is 4K better or worse than 4K Select?), but a mere name change in a lineup of four identical gadgets isn't enough. It assumes you're willing to do the mental gymnastics of recalling where other "Plus" products sit in their respective lineups, and what that might mean for this device's capabilities. It doesn't solve Amazon's biggest problem, which is that it still sells three 4K-ready sticks within $10 of each other."
"The 4K Select includes half the RAM of the 4K Plus and the 4K Max, meaning it'll almost certainly be slower to navigate between menus and jump into apps. I haven't tested it out, but I don't think there's a good reason to buy it currently, or ever, especially during the many times that the pricier 4K models are discounted throughout the year. Right now, you can buy the superior 4K Max for $34.99 with a coupon code."
Amazon renamed the Fire TV Stick 4K to Fire TV Stick 4K Plus while also launching a lower-cost Fire TV Stick 4K Select. The lineup now contains multiple near-identical 4K-capable sticks sold within about $10 of each other. The 4K Select has half the RAM of the 4K Plus and 4K Max, which will likely make navigation and app launches noticeably slower. Many buyers should prefer the higher-end sticks, especially when those models are frequently discounted. Current Fire TV Stick 4K owners have no reason to upgrade, since the relaunch only changes branding and packaging without hardware improvements.
Read at The Verge
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