Meta has introduced a copyright checking tool into the Reels composer on Facebook, designed to help creators avoid restrictions. The tool scans Reels for copyright violations before publication; if issues are detected, the Reels are held for one hour for edits. If the copyright check is not used, the content is checked post-publication, risking penalties from rights holders. This feature is consistent with existing tools in Meta's Business Suite and aims to protect creators from significant issues such as demonetization and limited content reach.
Meta's expanded its content copyright checking tool to the Reels composer on Facebook, allowing for pre-publication copyright checks, helping creators avoid restrictions.
If you turn on copyright check, your Reels will be scanned for copyrighted content, holding them for 1 hour to allow you to correct issues.
If you don't use the copyright check, your Reel will still be checked post-publication, risking actions from rights holders if violations are found.
Potential impacts of copyright violations include demonetization, loss of earnings, limited visibility, and deactivated audio, making pre-checks critical for creators.
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