"Great Reels nail the hook within the first few seconds, which is the moment when viewers instinctively decide whether the Reel is worth watching or not. And in a world where younger audiences consume content at 3x the speed of older, spending time getting this part of your Reels ad right is crucial. Don't be afraid to iterate quickly, as small changes in your hook can yield significant improvements."
"Our AI-powered ads delivery system is capable of evaluating a massive range of creative options in real time. When someone opens Instagram or Facebook, Andromeda - our retrieval technology - quickly scans tens of millions of ads and selects a few thousand strong candidates so only the most relevant and distinct creatives move forward. From there, models like GEM choose and rank the ads most likely to resonate with each person."
"This system is able to handle the expanded creative volume by automated ad solutions like Advantage+ campaigns, so advertisers who provide truly differentiated assets can unlock greater reach, personalization, and performance. As we approach the new year, embrace creative diversification as a foundational best practice. For example, instead of producing a fixed volume of ad creatives per campaign and refining them, consider building a broad portfolio of assets that take more creative liberty across text, image, and video,"
Great Reels must establish a compelling hook within the first few seconds because viewers instinctively decide whether to continue watching, and younger audiences consume content roughly three times faster than older viewers. Small iterative changes to the hook can yield significant performance gains. Adding music or voiceover in Reels can increase incremental conversions by up to 13%. AI-powered delivery systems evaluate massive creative variations in real time: retrieval technology like Andromeda filters millions of ads to top candidates, and models such as GEM rank ads by individual resonance. Automated solutions like Advantage+ enable higher reach, personalization, and performance when advertisers provide differentiated assets. Creative diversification across text, image, and video improves CTR and CVR.
Read at Social Media Today
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