"Currently, users who click links on X are taken to an in-app browser that takes up the full screen. Under the update, which Bier shared in a demo video, clicking on a link instead collapses the post's engagement bar to the bottom of the screen, letting users comment, repost, like, or save from inside the story as they scroll and read."
"We're testing a new link experience, starting on iOS - to make it easier for your followers to engage with your post while browsing links.For creators, a common complaint is that posts with links tend to get lower reach. This is because the web browser covers the post and... pic.twitter.com/oWraLpPwji- Nikita Bier (@nikitabier) October 19, 2025"
""For creators, a common complaint is that posts with links tend to get lower reach," Bier wrote. "This is because the web browser covers the post and people forget to Like or Reply. So X doesn't get a clear signal whether the content is any good.""
X is testing an updated in-app browser on iOS that keeps posts accessible while linked webpages load. Currently, links open a full-screen browser that hides the original post and reduces interaction. The new behavior collapses the post's engagement bar to the bottom of the screen, allowing users to comment, repost, like, or save without leaving the story as they scroll and read. The change aims to increase engagement for posts with links and surface more link-containing posts on timelines. Creators have complained that links reduce reach because the web browser covers the post and people forget to Like or Reply. Owner Elon Musk also said recommendations are evolving rapidly and that xAI’s Grok will be integrated within weeks.
Read at Fast Company
Unable to calculate read time
Collection
[
|
...
]