#x
#x

Is X's Strategy to Replace Conventional Social and Financial Apps Feasible Under Elon Musk's Leadership? - GREY Journal

Elon Musk rebrands Twitter as X to create an 'everything app' with a focus on video content. [ more ]

www.nytimes.com

How X Is Trying to Win Over Influencers

Don Lemon is launching The Don Lemon Show on the platform formerly known as Twitter, which is now focusing on original video content.

X, formerly Twitter, is trying to attract influencers and advertisers with its new push into video content.

Linda Yaccarino, X's chief executive, is leveraging her television industry ties to bring in video creators and make X a destination for original shows. [ more ]

Foreign Policy

What AI Will Do to Elections

Twitter's response to disinformation during elections in India included adapting policies to remove false voter suppression narratives.

After being renamed X by Elon Musk, Twitter has seen an increase in disinformation and hate speech due to a lack of trust and safety teams. [ more ]

Fast Company

Jack Dorsey and Elon Musk's tech bromance takes another weird turn

Jack Dorsey departed Bluesky and praised X, calling it 'freedom technology.' [ more ]

Benzinga

2 weeks ago

Canada news

Could Other Social Media Platforms Learn From X's Cannabis Advertisement Strategy?

X is a pioneer in allowing open discourse and advertising for cannabis-related products, supported by a robust legal team. [ more ]

Mashable India

The Majority Of Traffic From Elon Musk's X May Have Been Fake During The Super Bowl, Report Suggests

Super Bowl 2024 on CBS broke U.S. televised event records.

CHEQ data showed 75.85% of X's traffic during Super Bowl weekend was fake. [ more ]

The Information

MrBeast Gives New Life to X's Creator Plans

MrBeast's videos on X, the social network formerly known as Twitter, have been gaining extra visibility.

X is now allowing advertisers to run ads at the beginning of popular creators' videos. [ more ]

Exchangewire

93% of 18-24 Year Olds Engage with Sport on Socials; X Strikes Deal with WWE; Google Joins Meta's Efforts to Detect AI Content - ExchangeWire.com

Over 90% of 18-24 year olds engage with sport on social media at least weekly

X strikes a deal with WWE to launch WWE Speed, a new weekly video series exclusive to the platform [ more ]

The Mercury News

X pauses some Taylor Swift searches as deepfake explicit images spread

X, Elon Musk's social media platform, has blocked searches for Taylor Swift due to the circulation of pornographic deepfake images of the singer.

The deepfakes of Swift were created using an artificial intelligence image-generator, making them more difficult to detect and remove. [ more ]

Action News Jax

Elon Musk's X has a new safety leader, nine months after predecessor left the social media platform

Platform formerly known as Twitter, now X, appoints new safety executives after leadership shakeups post-Musk acquisition.

Ongoing concerns about content moderation, misinformation, hate speech on X leading to loss of big-name advertisers. [ more ]

The Verge

Austin

X plans to create a content moderation 'headquarters' in Austin

X plans to hire 100 full-time employees for a new trust and safety office in Austin, Texas.

The team will focus mainly on child sexual exploitation moderation and other content moderation enforcement. [ more ]

morecontent-moderation

www.ocregister.com

X pauses some Taylor Swift searches as deepfake explicit images spread

Elon Musk's social media platform X has blocked searches for Taylor Swift due to the circulation of pornographic deepfake images of the singer.

The deepfake images of Swift were created using an AI image-generator and spread widely on X, Facebook, and other social media platforms. [ more ]

Social Media Today

X Launches Audio and Video Calls on Android

X has added audio and video calls for Android users, a feature that was previously available only on iOS.

The feature is only available for X Premium subscribers, and it is unclear if it is available for Premium Basic users. [ more ]

Social Media Today

X Launches Audio and Video Calls on Andoid

X has added audio and video calls for Android users, a feature previously available on iOS.

The feature is only available to X Premium subscribers, and it's unclear if it's available to Premium Basic users. [ more ]

GSMArena.com

X brings audio and video calls to Android

X now supports voice and video calls on Android.

Users need a premium subscription to make outgoing calls, while free tier users can only receive incoming calls. [ more ]

Engadget

X introduces audio and video calls for Android users

X is rolling out audio and video calling for Android users, expanding the feature from iOS.

Audio and video calling on X is primarily available to premium subscribers, but all users can receive calls. [ more ]

The Drum

Experts say X's newly proclaimed 'video-first' strategy won't remedy brand safety issues

X is expanding its video offerings and positioning itself as a video-first platform.

However, there is skepticism due to lack of transparency and vague claims about user engagement. [ more ]

The Drum

'She won't last long': Experts on why Linda Yaccarino is still defending Elon Musk

Elon Musk's controversial actions and statements have caused major advertisers to boycott X

Linda Yaccarino, X's CEO, is defending Musk and the platform's lax approach to content moderation [ more ]

AP News

X says Walmart pulled ads in October, weeks before Media Matters hate speech report and Musk rant

Walmart joins other major advertisers in pulling spending from X, citing concerns about hate speech and finding other platforms more effective for reaching customers.

Elon Musk, CEO of X, went on a rant criticizing advertisers for pulling out, calling it 'blackmail' and telling them not to advertise. [ more ]

Engadget

Tech's biggest losers in 2023

The tech industry faced numerous challenges and setbacks in 2023, including the Palestine-Israeli conflict and concerns about the credibility of AI.

Elon Musk's Twitter venture, known as X, has faced numerous issues and is being run more as an attention-seeking toy than a serious business. [ more ]

Futurism

Privacy technologies

Twitter Apparently Lost $1.5 Billion in Ad Revenue as Elon Musk Flailed

The site formerly known as Twitter, now called X, is experiencing a significant drop in ad revenue since Elon Musk took over.

The projected ad revenue for X in 2023 is estimated at $2.5 billion, compared to $4.5 billion in 2021. [ more ]

Investing.com

23 years ago

Musk's X to let brands run ads next to certain creators By Reuters

Twitter's advertising platform, X, will allow advertisers to run video ads next to specific content creators.

This move aims to address advertisers' concerns about appearing next to unwanted posts on the platform. [ more ]

The Messenger

Walmart Has Stopped Advertising On X

Walmart is no longer advertising on Elon Musk's social media platform X, following other major corporations like Disney, IBM, and Apple.

Advertisers have left the platform after incidents involving pro-Nazi content and Musk's endorsement of an anti-Semitic tweet.

Musk apologized for his tweet but also told advertisers to 'go fuck yourself,' further alienating its corporate base. [ more ]

WSJ

Tech industry

Walmart Stops Ads on X, Joining the Advertising Exodus

Walmart has halted advertising on Elon Musk's X

The halt is due to poor ad performance, not a change in advertising policies [ more ]

Cbsnews

Walmart says it has stopped advertising on Elon Musk's X platform

Walmart is scaling back its advertising on X (formerly known as Twitter) and shifting to other platforms.

X is facing an advertiser exodus after owner Elon Musk's support for an antisemitic post on the platform. [ more ]

Aol

Walmart is the latest advertiser to pull ads from Elon Musk's X

Walmart confirmed it is not advertising on X, the social media platform owned by Elon Musk.

Several brands paused their advertising on X last month following Musk's embrace of an antisemitic conspiracy theory. [ more ]

www.cnn.com

Walmart is the latest advertiser to pull ads from Elon Musk's X

Walmart confirms it is not advertising on X, the social media platform owned by Elon Musk.

Walmart found other platforms to better reach its customers. [ more ]

moreWalmart

The Verge

Most of ESPN's accounts went dark after Disney dropped advertising on X

ESPN's accounts have been inactive on X since Disney announced its decision to stop advertising on the platform.

The inactivity of ESPN's accounts is symbolic and could potentially impact the platform as X is a popular place for sports discussions.

Other major advertisers, including Apple and Warner Bros. Discovery, have also abandoned X due to concerns over posts promoting hate speech. [ more ]

Investing.com

23 years ago

Musk's X to let brands run ads next to certain creators By Reuters

X will allow advertisers to run video ads next to specific content creators on its platform.

This move aims to help brands prevent exposure to unwanted posts on the site. [ more ]

TechCrunch

6 days ago

X launches Stories on X delivering news summarized by Grok AI | TechCrunch

X, formerly Twitter, is incorporating Elon Musk's Grok AI chatbot to summarize personalized trending stories for Premium subscribers in the Explore section. [ more ]

New York Post

Elon Musk's X to hire 100 content moderators in wake of Taylor Swift, AI fiasco

X, formerly known as Twitter, will hire 100 full-time staffers to address child sexual exploitation on the platform.

X will establish a 'trust and safety center' in Austin, Texas to enforce content and safety rules. [ more ]

The Verge

X appears to block Taylor Swift searches... barely

X has apparently blocked searches for Taylor Swift in response to the proliferation of graphic AI fakes of the artist on the platform.

There are workarounds to the block, such as using different search terms or adding additional words to the search. [ more ]

Lindsey Gamble

1 week ago

X, Formerly Known As Twitter, Is Launching A YouTube-Like TV App - Lindsey Gamble

X is launching a dedicated video app for smart TVs, advancing towards a 'video-first platform.' [ more ]

Digiday

Inside X's latest efforts to make advertisers believe it's a platform that's safe for brands

X is focusing on brand safety initiatives, facing skepticism due to past turnover in safety team.

Recent new hires and stability in the safety team at X may signal a positive shift in brand safety efforts. [ more ]

Adweek

SMBs Still Cautious Advertising on X Despite Lower CPMs

X is targeting small and midsized businesses to offset ad revenue declines.

SMBs are wary of spending on X due to inconsistent conversion and brand safety concerns. [ more ]

PR Daily

New social media features and updates to know this week - PR Daily

X CEO Linda Yaccarino announced that all Premium users in the US can now post job opportunities on their personal X accounts.

X used MrBeast to boost its Amplify video program, causing controversy when the platform misrepresented how he earned money on the platform. [ more ]

www.vice.com

X Lags Behind TikTok, Meta In Restricting Nudify' Apps for Non-Consensual AI Porn

X, formerly known as Twitter, is lagging behind TikTok and Instagram in restricting the reach of nudify services.

TikTok and Meta have implemented controls and blocked search terms related to nudify apps, while X has not. [ more ]

Newsmax

Disney, Comcast Drop Ads on X in Favor of Instagram

Big U.S. companies, including Disney and Comcast, increased advertising spending on Instagram after pausing commercials on X due to antisemitic content.

Sensor Tower data shows that Disney and Comcast increased their U.S. spending on Instagram by 40% and 6%, respectively, in the two weeks following the pause on X. [ more ]

Social Media Today

Online Community Development

X Adds Adult Content Setting for Communities

X is rolling out a feature for users to create adult content communities with proper labeling.

The new feature aims to filter out NSFW content for users who have specified their age, making Communities safer. [ more ]

Social Media Today

Social media marketing

X Increases Group Chat Limit to 256 Members

X expanded chat member limit to compete with other apps like Discord.

Social media apps are shifting focus to enclosed groups and direct messaging. [ more ]

Social Media Today

Social media marketing

X Increased Group Chat Limit to 256 Members

X expanded group chat limit to 100, then 200, now more for competitive edge.

X focusing on enabling broader group discussions influenced by platforms like Discord. [ more ]

www.sportskeeda.com

Social media marketing

"Boycott those losers": Netizens react as Apple, Disney, and other companies to pause their ads on X following Elon Musk's supposed antisemitic tweets

Top companies suspend advertising on Elon Musk's social media platform, X, after he commented on a post about Jews and Whites.

Elon Musk's comments sparked controversy and a heated debate on social media, with many netizens supporting him and discussing boycotting the brands that suspended their ads. [ more ]

Social Media Today

X Expands Partnership With IAS on Vertical Video Ad Placement

X's team has been misleading in their communication about the platform's performance and it's hard to trust the numbers they share.

X has announced a partnership with Integral Ad Science to ensure brand safety for vertical video ad placements. [ more ]

Exchangewire

The Guardian launches cookie-free ad solution; Apple & Disney among companies to suspend ads on X; Tesco trails scan-free checkouts

The Guardian launches Guardian Light, a cookie-free ad solution for users who have opted out of data collection.

Apple, Disney, and other companies suspend ads on X after ads were placed next to offensive content.

Tesco is testing scan-free checkouts in its London store for a seamless shopping experience. [ more ]

Theregister

IBM pauses advertising on X after brand safety failure

IBM has paused advertising on X due to ads being served alongside antisemitic content.

The European Commission has also paused advertising on X due to concerns about the spread of disinformation. [ more ]

Exchangewire

EU data protection

Value of X Falls by 71%; OpenAI Moves to Shrink Risk of Data Privacy Regulation in EU; UK Gov Will Require Ecommerce Platforms to Report User Earnings

X has lost three quarters of its value since Elon Musk bought it in 2022.

OpenAI is moving its entity to Ireland to reduce regulatory risks in the EU. [ more ]

www.mediaite.com

Law

Judge Denies Elon Musk's Legal Bid To Stop California Law Over Social Media Moderation

Elon Musk's X, formerly known as Twitter, lost a bid to temporarily halt a California law demanding social media platforms share their terms of service and provide semiannual reports to the state government over how content is moderated.

Mashable

Europe politics

Elon Musk's X will be investigated by EU for potentially breaking disinformation law

Elon Musk's X (formerly known as Twitter) will be investigated by the EU Commission for potential violations of laws regarding illegal content, advertising, and disinformation on big tech platforms.

The investigation will focus on areas such as the dissemination of illegal content, measures to combat information manipulation, transparency issues regarding data access and advertising, and the deceptive design of the user interface. [ more ]

New York Post

Privacy technologies

Smaller businesses eye ad vacuum on X after blue-chip firms ditch site

Small and medium-sized businesses are capitalizing on major advertisers pulling their ads from X by buying ads at a lower cost.

X is heavily reliant on advertising revenue and is experiencing a drop in ad revenue due to the exodus of big advertisers. [ more ]

Investing.com

Disney, Comcast increase US ad spending on Instagram after dropping Musk's X - report By Reuters

Big U.S. companies like Walt Disney and Comcast have increased their advertising spending on Instagram after pausing commercials on Twitter-owned platform X due to antisemitic content.

Sensor Tower data shows that Disney's spending on Instagram increased by 40% and Comcast's increased by about 6% in the two weeks following November 20th. [ more ]

The Economist

Elon Musk's X is especially vulnerable to an ad boycott

Elon Musk's response to firms pulling ads from X shows his disdain for the advertising industry.

X is facing concerns about unsavoury content on the platform and the departure of big advertisers. [ more ]

Digiday

Advertising on X right now might not be all bad - for some

Some advertisers are still willing to advertise on a platform dealing with ethical challenges due to lower ad prices and potential competitive advantage.

While major brands are leaving the platform, there is still an audience for advertising on X. [ more ]

9to5Mac

X turns to small businesses; tells big ones to go f*ck themselves

X is now targeting small businesses for ad sales after major brands suspended advertising on the platform.

Elon Musk's controversial remarks caused more than 100 major brands to cease advertising on X. [ more ]

www.nytimes.com

Advertisers Say They Do Not Plan to Return to X After Musk's Comments

Advertisers are not planning to advertise on X (previously Twitter) following Elon Musk's insult and expletive-laden remarks against brands.

Temporary spending pauses by advertisers on X are likely to become permanent freezes due to Musk's comments. [ more ]

Ars Technica

X may lose $75M in ad revenue after antisemitic posts, report says

X may lose up to $75 million in ad revenue due to major brands pausing advertising on the platform.

The latest drop in revenue could have a significant impact on X's end of year finances.

X is hopeful that remaining advertisers will increase spending and some brands that left may return to the platform. [ more ]

Exchangewire

Turbulent times for X; OpenAI reinstates Altman; Podcast ad spend skyrocketing

Tech companies X and OpenAI have been facing turbulent times.

X faced criticism for ads appearing alongside extremist content while OpenAI saw its CEO dismissed and then reinstated.

Podcast ad spend in Australia increased by 88% in Q3. [ more ]

Benzinga

Mark Cuban Challenges Elon Musk On Twitter Ad Efficacy - 'That's The Real World Today' - Meta Platforms (NASDAQ:META)

Mark Cuban questions the effectiveness of advertisements on social media platform X, formerly Twitter, and raises concerns about advertisers' results on the platform.

Elon Musk has implemented changes on X, such as sharing advertising revenue with creators, but advertisers are leaving the platform.

Cuban emphasizes that if ads on X were effective, businesses would tolerate hate speech, but the platform doesn't provide the same returns as other platforms. [ more ]

TechCrunch

X loses Paris Hilton's 11:11 Media partnership in latest brand pull-out | TechCrunch

Paris Hilton's media company, 11:11 Media, is pulling out of its partnership with X (formerly Twitter) due to concerns about antisemitism and pro-Nazi content on the platform.

Numerous other high-profile brands, including Apple, Disney, and Warner Bros., have already paused or stopped their spending on X due to brand safety concerns.

Despite X's claims about having brand safety controls in place, a report showed that ads were running next to hateful content on the platform. [ more ]

Mashable

Not even Paris Hilton wants to advertise on Twitter / X

11:11 Media has suspended its ads on X due to the platform's current issues.

The status of Paris Hilton's reported partnership with X remains unclear.

X has been losing ad revenue since Elon Musk acquired the company last year. [ more ]

Exchangewire

X sues watchdog group Media Matters; Spotify skirts Android app store fees with secret Google deal; ITV launches new outcome measurement tool

X sues watchdog group Media Matters

Spotify skirts Android app store fees with secret Google deal [ more ]

Engadget

Ubisoft has suspended advertising on Elon Musk's X

Ubisoft has paused its advertising on Elon Musk's X, formerly known as Twitter, joining other advertisers who have done the same.

Advertisers suspended their campaigns after Musk supported an antisemitic tweet and Media Matters published research showing ads next to Nazi content. [ more ]

Digiday

Confessions of a strategist on the strained relationship between X (formerly Twitter) and agencies

Advertisers have questioned their commitment to Twitter (now known as X) due to concerns about brand safety, misinformation, and product rollouts under new leadership.

A number of brands have pulled out of advertising on X, and publishers have decreased their content on the platform as well.

IBM recently halted advertising on X after its ads appeared next to pro-Nazi posts. [ more ]

Rolling Stone

Paris Hilton's Media Company Pulls Twitter Ads, One Month After Being Welcomed Into the 'X Family'

Paris Hilton's media company has suspended its advertising campaign with X (formerly Twitter) following a report by Media Matters on ads appearing alongside white nationalist content.

Several major advertisers, including Disney, Apple, and Comcast/NBCUniversal, have severed ties with X after the report.

X has responded by suing Media Matters for defamation. [ more ]

Digiday

Brand safety concerns mount as X (formerly Twitter) pulls out of MRC audit

Marketers cannot independently verify X's claims of being a safe place for advertising.

X has opted out of independent auditing for its brand safety credentials.

The move could indicate X's unwillingness to invest in securing accreditation. [ more ]

TechCrunch

Advertiser exodus expected to deeply impact X ad revenue, analysis indicates | TechCrunch

Major brands have paused or stopped their ad campaigns on X due to Elon Musk amplifying antisemitic conspiracy theories on the platform.

X's ad business is facing a potential severe decline in revenue due to advertiser pull-outs. [ more ]

Fox Business

Musk threatens 'thermonuclear lawsuit' against Media Matters

Elon Musk threatens to file a lawsuit against Media Matters for America for misrepresenting the user experience on his social media platform, X.

IBM, Apple, and Lionsgate Entertainment have suspended advertising on X due to concerns about ads appearing next to anti-Semitic content.

An executive from X claims that ads follow the people on the platform and that control settings are in place for every user and brand. [ more ]

POLITICO

Privacy professionals

No more ads on Elon's X, EU Commission tells staff

The European Commission has decided to stop advertising on social media platform X due to concerns about the spread of disinformation.

X has been under scrutiny in Europe due to the bloc's new content moderation law, the Digital Services Act.

EU services can still use X for communication, but the Commission will explore alternative platforms. [ more ]

Theregister

X still failing to control hate speech, say researchers

98% of inflammatory posts about the Israel-Gaza war remain up a week after being flagged on Elon Musk's X platform

Only one account was suspended and two were locked out of the 101 accounts that made the posts [ more ]

Mediapost