#x

#x

X's new link experiment on iOS may be artificially inflating traffic. Websites like Substack and Bluesky noticed a sharp increase in "fake" views following the update, something that Nick Eubanks, the VP of owned media at the digital marketing platform Semrush, attributes to a new behavior that preloads content before users click on it. "What's happening here is a classic case of metrics distortion caused by product experimentation at the platform layer," Eubanks tells The Verge.

Currently, users who click links on X are taken to an in-app browser that takes up the full screen. Under the update, which Bier shared in a demo video, clicking on a link instead collapses the post's engagement bar to the bottom of the screen, letting users comment, repost, like, or save from inside the story as they scroll and read.

Elon Musk's AI company, xAI, now has a new chief financial officer: Former Morgan Stanley banker Anthony Armstrong, the Financial Times reported, citing anonymous sources. Armstrong, who previously advised Musk during the Twitter deal, will oversee the finances of both xAI and X, which were merged in April, the report said. The former banker has been working with xAI for several weeks and was only recently appointed as CFO, the FT added.

CEO is fake title. You need a president, a controller and a secretary for a C Corp, but all the chief [whatever] officer stuff is superfluous,

Elon Musk just made a big promise during a livestream talking about advertising on X: the ads will soon be so good, you'll actually look forward to them. "We want to change that completely to where you can even go on X and you look forward to the ads, where you're actually interested to see what ads show up because they're going to be for products and services that you want," Musk said during a presentation to advertisers.

A judge ruled that Don Lemon's lawsuit against Elon Musk and X can proceed to trial, allowing the majority of claims to go forward despite the defendants' arguments to dismiss the case.

"Lololol your support for Premium is essentially non-existent," a subscriber with more than 200,000 followers wrote, while another quipped 'Okay, so no more support? lol.'