In June 2025, Threads had 115.1 million daily active users, growing 127.8% year-over-year and nearing X's 132 million daily active users, which declined by 15.2%. Meanwhile, Bluesky grew 372.5% to 4.1 million daily active users but is perceived as politically biased. X outperforms Threads in web traffic, with 145.8 million daily visits compared to Threads' 6.9 million. Threads aims to capture more ad revenue, its main monetization method, signaling a competitive landscape between Threads and X for users and advertising.
Threads' mobile app for iOS and Android had 115.1 million daily active users in June 2025, achieving 127.8% year-over-year growth, closely approaching X's 132 million users.
Bluesky, though experiencing significant year-over-year growth of 372.5%, lags behind with just 4.1 million daily active users as of June 2025.
Threads has potential to capture more advertising dollars from X, with Meta focusing on ad monetization as its primary strategy for the platform.
Despite Threads catching up in mobile usage, X maintains an advantage in web traffic, with 145.8 million daily web visits compared to Threads' 6.9 million.
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