#roblox

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metaverse
ReadWrite
1 week ago
Marketing tech

Roblox players will now get virtual ad billboards for virtual worlds

Roblox introduces video ads on virtual billboards within the metaverse to monetize and connect with Gen Z. [ more ]
The Motley Fool
1 week ago
Marketing

1 Growth Stock Down 73% to Buy Right Now | The Motley Fool

Roblox has transitioned from a gaming platform to a comprehensive web destination with advertising and marketing functionalities. [ more ]
Sourcing Journal
1 month ago
Marketing

Hugo Boss Turns to Roblox to Capture Gen Z

Fashion brands like Hugo Boss are entering the metaverse, targeting the younger generation through platforms like Roblox.
Interplay between gaming and fashion is key for brands to engage with Gen Z consumers in innovative ways. [ more ]
VentureBeat
2 months ago
Marketing

Paris Hilton's 11:11 Media publishes case study on branded gaming experience on Roblox

Roblox offers immersive brand engagement
Paris Hilton's success in the metaverse [ more ]
Vogue Business
2 months ago
Marketing

Influencer marketing has arrived on Roblox

Roblox is compared to Instagram for the next generation.
Marketing on Roblox involves sponsored content and influencer partnerships. [ more ]
The Motley Fool
4 months ago
Artificial intelligence

1 No-Brainer Growth Stock Still Down 69% to Buy Hand Over Fist in 2024 | The Motley Fool

Roblox is a leading player in the metaverse and AI industries, offering promising investment opportunities.
Roblox's platform offers a wide range of user-created content, leading to strong growth in both user engagement and revenue. [ more ]
moremetaverse
advertising
AdExchanger
1 week ago
Marketing

Roblox Says Ads Will Not Have A Notable Impact On Its Business This Year | AdExchanger

Roblox's ad revenue won't be significant in the near future, with concerns over slower-than-expected growth and diversification of revenue streams. [ more ]
Digiday
2 weeks ago
Marketing

With the introduction of video ads and e-commerce, Roblox looks to attain platform status

Roblox aims to expand beyond gaming into a comprehensive digital life destination through e-commerce and video ads. [ more ]
PR Daily
1 month ago
Marketing

The Scoop: Roblox continues its metaverse domination by rolling out ads - PR Daily

Roblox is integrating advertisements in its game through a partnership with PubMatic, allowing realm creators to earn a share of ad revenue.
The company aims to make the ads seamless and has attracted brands like NFL, Nike, and Chipotle to create their own immersive realms. [ more ]
Investing.com Australia
1 month ago
Marketing

Roblox enlists help of PubMatic to boost video ad sales - WSJ By Investing.com

Roblox is partnering with PubMatic Inc. to boost video ad sales on its platform.
Creators on Roblox displaying ads will receive a portion of the ad revenue generated by the platform. [ more ]
moreadvertising
e-commerce
Digiday
4 days ago
Marketing

Why - and how - Roblox is actively pushing for platform status

Roblox aims to evolve into a full-service digital platform and become a destination for all aspects of virtual life, aiming for profitability through strategic moves. [ more ]
Kotaku
2 weeks ago
JavaScript

Walmart Launches Roblox Store, Offering New Worst Way To Buy Stuff Online

Walmart integrates e-commerce into Roblox for buying real items virtually and physically, targeting Gen Z for future commerce. [ more ]
Digiday
2 weeks ago
JavaScript

Walmart and Roblox are teaming up to make virtual e-commerce a reality

Walmart introduces direct e-commerce on Roblox, enhancing virtual shopping experience. [ more ]
moree-commerce
walmart
Digiday
2 weeks ago
Dining

Walmart y Roblox se asocian para hacer realidad el comercio electronico virtual

La incursión de Walmart en la venta de productos físicos a través de Roblox es un hito significativo para la empresa y marca el inicio de una nueva era en la integración del comercio electrónico en la vida virtual. [ more ]
Engadget
2 weeks ago
JavaScript

Walmart thinks it's a good idea to let kids buy IRL items inside Roblox

Walmart's partnership with Roblox allows teens to buy real-life items from virtual stores, bridging the gap between virtual and physical shopping experiences. [ more ]
morewalmart
Roblox
BleepingComputer
5 months ago
Privacy professionals

Tipalti investigates claims of data stolen in ransomware attack

Tipalti is investigating claims that the ALPHV ransomware gang breached its network and stole 256 GB of data, including data for Roblox and Twitch.
Both Tipalti and Roblox are taking the situation seriously and are working together to investigate the claims. [ more ]
Digiday
5 months ago
Marketing

Why a top Fortnite Creative studio sees opportunity in Roblox

Roblox is considered the most effective entry point to the metaverse for brands.
Atlas Creative, the leading Fortnite studio, is expanding into Roblox to reach consumers inside virtual space. [ more ]
Digiday
6 months ago
Marketing

Here's what marketers need to know about Roblox Investor Day 2023

Roblox has over 70 million daily active users, with Gen Z being the top-spending age group on the platform.
There have been over 240 brand activations on Roblox to date.
Roblox is expanding its marketing capabilities to become a conduit for brands in the metaverse. [ more ]
AdExchanger
6 months ago
Marketing

Brands No Longer Need To Build A Roblox Experience To Advertise On Its Platform | AdExchanger

Roblox is expanding its ad business with new features for its Immersive Ads hub.
The platform aims to build an ad business that contributes to its continued growth.
Roblox's ad business is still in its early days and currently only serves ads to users who are 13 years old and up. [ more ]
moreRoblox
Marketing Dive
2 weeks ago
Marketing

Why video is key to Roblox's evolving advertising strategy

Roblox revenue up 26% in 2023, showing growth. Immersive video ads aim to connect brands with Gen Z audience effectively. [ more ]
AdExchanger
2 weeks ago
Marketing

Roblox Breaks Into Programmatic | AdExchanger

Remain humble when entering the digital advertising market. [ more ]
Aol
1 month ago
Marketing

Roblox taps ad-tech firm PubMatic to boost sales of video ads

Roblox is partnering with PubMatic to increase sales of new video ads, aiming to monetize the platform further.
Creators hosting video ads will receive a share of revenue from their experiences on Roblox. [ more ]
Investing.com
1 month ago
Marketing

Roblox taps ad-tech firm PubMatic to boost sales of video ads By Reuters

Roblox partners with PubMatic for new video ads to monetize platform.
Creators who enable video ads share revenue; Roblox seeks to diversify beyond core audience. [ more ]
www.fastcompany.com
1 month ago
Marketing

Roblox launches a $35 million fund for creatorsand introduces its answer to TikTok

Roblox launches $35 million Creator Fund for developers and users beyond games.
Tech companies like Meta, Snapchat, Pinterest, and TikTok are competing for creator attention with similar funds and programs. [ more ]
The Drum
2 months ago
Marketing

JBL launches sonic playground, 'JBL Land' in Roblox to redefine self-expression

JBL Land on Roblox merges music, gaming, and avatars for digital self-expression.
Users on JBL Land create unique tracks using Soundbytes and can buy virtual items with 'JBLZ' currency. [ more ]
Kotaku
1 month ago
Video games

Roblox Boss: We Aren't Exploiting Child Labor, We're Giving Kids In 'The Slum' A Job

Roblox allows users to create and play customized games, with potential for income.
Controversies exist around Roblox, including concerns about child labor exploitation and lack of protection for young players. [ more ]
Kotaku
2 months ago
Video games

New Jaws Game Is-OH GOD THE FACES

A new Roblox-exclusive game, Jaws: Infested Waters, based on the classic movie Jaws is a group survival adventure with one player as the shark and others trying to survive.
The game features realistic flesh, eyes, and skin on Roblox character faces, creating a disturbing visual experience for players. [ more ]
GameSpot
2 months ago
Video games

Become A Shark And Eat Your Friends In Roblox's Jaws Game

Jaws: Infested Waters is a new game on Roblox inspired by the iconic 1975 Steven Spielberg movie.
Players can experience the tension between the killer shark and beachgoers through customizable abilities and underwater battles. [ more ]
www.aljazeera.com
1 month ago
Black Lives Matter

Why have people taken to video games to express solidarity with Palestine?

Video games used for political activism
Virtual protests reach global audiences [ more ]
Creative Bloq
2 months ago
Graphic design

The new Jaws game looks terrifying for all the wrong reasons

Jaws: Infested Waters is a new Roblox exclusive game based on the classic film, allowing players to take on the roles of a shark or Amity Island locals.
The game combines elements of strategy, teamwork, and action, with players fending off a shark while being actively hunted, accompanied by John Williams' iconic score. [ more ]
Gadgets 360
3 months ago
Artificial intelligence

Roblox Introduces Real-Time AI Chat Translator That Supports 16 Languages

Roblox has developed an AI tool that can translate languages in real-time with a latency of around 100 milliseconds.
The tool uses a large language model (LLM) to accurately and fluently translate any combination of the 16 supported languages. [ more ]
The Verge
3 months ago
Artificial intelligence

Roblox releases real-time AI chat translator

Roblox has built an AI model that can translate text chats between players in real-time.
The translation feature works with 16 languages, allowing users to communicate with each other without learning a new language. [ more ]
New York Post
3 months ago
Digital life

How to protect your kids and teens from popular cyber scams

Teens lost a staggering $210 million to online scams in 2022.
Sextortion scams targeting teen boys have increased by 20% between October 2022 and March 2023. [ more ]
Design Milk
4 months ago
Design

Roblox x Lamborghini Host the Lanzador Lab Design

Lamborghini has partnered with Roblox to showcase their all-electric Lanzador Ultra GT on the platform.
Players can visit a replica of the Lamborghini museum and design their own digital Lanzador to race in-game. [ more ]
InfoQ
4 months ago
DevOps

Roblox Builds New Cellular Infrastructure to Improve Gaming Experience

Roblox has made its online game platform more efficient and resilient to support its 70 million daily users
Roblox is implementing measures to prevent system-wide outages and enhance reliability and failover capabilities [ more ]
AdExchanger
4 months ago
Privacy technologies

2024 Promises More Premium Inventory - And Bigger Budgets - For In-Game Ads | AdExchanger

In-game ad revenue still lags behind audience engagement
2024 could be the year in-game advertising reaches its potential [ more ]
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