Top Roblox creators don't view brand deals as a significant revenue streamRoblox creators focus on direct sales over brand deals for revenue.
Roblox's ad expansion sparks backlash from creator studiosRoblox's advertising strategy in 2025 is causing friction with creator studios over monetization revenue-sharing.
Why Gen Z Buys From Brands They See On RobloxCreators foster deeper connections than traditional ads, leading to increased audience engagement on platforms like Roblox.Roblox allows brands to cultivate meaningful relationships by integrating into user-generated experiences, shifting from mere visibility to active participation.
Roblox is starting to take programmatic advertising more seriouslyRoblox's programmatic advertising segment is growing rapidly, with significant hires aimed at expanding its ad capabilities for the future.
Why Roblox's Clip It is using its billion-view moment to launch an ad productClip It, a Roblox video platform, has surpassed a billion views and is developing ad products to monetize its booming user engagement.
WPP and Roblox strike new global content and advertising partnershipRoblox partners with WPP to enhance its advertising capabilities and drive innovative solutions in immersive media.
Advertising Week Briefing: An inflection point for gaming, even if the hype has subsidedGaming companies still see advertising as a growth area despite reduced sessions at Advertising Week 2024.
Roblox's ad expansion sparks backlash from creator studiosRoblox's advertising strategy in 2025 is causing friction with creator studios over monetization revenue-sharing.
Why Gen Z Buys From Brands They See On RobloxCreators foster deeper connections than traditional ads, leading to increased audience engagement on platforms like Roblox.Roblox allows brands to cultivate meaningful relationships by integrating into user-generated experiences, shifting from mere visibility to active participation.
Roblox is starting to take programmatic advertising more seriouslyRoblox's programmatic advertising segment is growing rapidly, with significant hires aimed at expanding its ad capabilities for the future.
Why Roblox's Clip It is using its billion-view moment to launch an ad productClip It, a Roblox video platform, has surpassed a billion views and is developing ad products to monetize its booming user engagement.
WPP and Roblox strike new global content and advertising partnershipRoblox partners with WPP to enhance its advertising capabilities and drive innovative solutions in immersive media.
Advertising Week Briefing: An inflection point for gaming, even if the hype has subsidedGaming companies still see advertising as a growth area despite reduced sessions at Advertising Week 2024.
Roblox Releases Cube 3D, an AI Open-Source Model for 3D Model GenerationRoblox's Cube 3D generative AI revolutionizes 3D model creation from text inputs, enhancing developer efficiency.
Introducing Roblox Cube: Our Core Generative AI System for 3D and 4DThe Cube 3D foundational model enables generative AI for immersive 3D environments and is open-sourced for community use.
Roblox releases its open-source model that can create 3D objects using AI | TechCrunchRoblox's new AI tool 'Cube' enables creators to use generative AI for 3D object design.An open-source version of Cube is launched for broader customization and development.Roblox plans to enhance interactivity with new AI tools for text and speech.
Roblox Releases Cube 3D, an AI Open-Source Model for 3D Model GenerationRoblox's Cube 3D generative AI revolutionizes 3D model creation from text inputs, enhancing developer efficiency.
Introducing Roblox Cube: Our Core Generative AI System for 3D and 4DThe Cube 3D foundational model enables generative AI for immersive 3D environments and is open-sourced for community use.
Roblox releases its open-source model that can create 3D objects using AI | TechCrunchRoblox's new AI tool 'Cube' enables creators to use generative AI for 3D object design.An open-source version of Cube is launched for broader customization and development.Roblox plans to enhance interactivity with new AI tools for text and speech.
Keep kids off Roblox if you're worried, its CEO tells parentsParents should decide if their kids should use Roblox, especially given safety concerns and explicit content risks.
Parents should stop children gaming on Roblox if they are worried, says CEOParents should prioritise their comfort levels regarding their children's use of Roblox, as the platform faces concerns over bullying and explicit content.
Roblox is now much faster on ChromebooksRoblox now has a new x86 version on Chromebooks that is twice as fast as the Android version, enhancing user experience.
Roblox's Shopify integration has entered a closed beta test, highlighting the platform's e-commerce opportunityRoblox's partnership with Shopify enhances in-game shopping, focusing on merchandise tied to gaming experiences rather than traditional e-commerce.
What is Roblox? Everything you need to know about the online game platformRoblox is tightening parental controls to address safety concerns as it continues to grow rapidly among young users.
Roblox branded 'pedophile hellscape' with games like 'Escape to Epstein Island' and 'Diddy Party'Roblox is under fire for exposing young users to inappropriate content, as highlighted in a damning Hindenburg Research report.
Keep kids off Roblox if you're worried, its CEO tells parentsParents should decide if their kids should use Roblox, especially given safety concerns and explicit content risks.
Parents should stop children gaming on Roblox if they are worried, says CEOParents should prioritise their comfort levels regarding their children's use of Roblox, as the platform faces concerns over bullying and explicit content.
Roblox is now much faster on ChromebooksRoblox now has a new x86 version on Chromebooks that is twice as fast as the Android version, enhancing user experience.
Roblox's Shopify integration has entered a closed beta test, highlighting the platform's e-commerce opportunityRoblox's partnership with Shopify enhances in-game shopping, focusing on merchandise tied to gaming experiences rather than traditional e-commerce.
What is Roblox? Everything you need to know about the online game platformRoblox is tightening parental controls to address safety concerns as it continues to grow rapidly among young users.
Roblox branded 'pedophile hellscape' with games like 'Escape to Epstein Island' and 'Diddy Party'Roblox is under fire for exposing young users to inappropriate content, as highlighted in a damning Hindenburg Research report.
Roblox Is Part Of An "Active Investigation" By SECRoblox is facing an SEC investigation for possible inflated metrics and safety issues related to child exploitation.
Roblox Is Putting Restrictions On Kids In Social HangoutsRoblox is enhancing protections for users under 13 to combat child exploitation concerns.
Technology Secretary says firms must bake' safety at centre of new productsChild safety in online platforms is a government priority, with a focus on legislation and regulations to protect children from online predators.
Roblox stock falls after Hindenburg blasts the social gaming platform over bots and pedophilesRoblox's stock fell sharply after allegations of inflated user metrics and insufficient child safety protections were made by Hindenburg Research.
With new safety update, Roblox aims to boost protection for young gamersRoblox is enhancing child safety measures with updated parental controls and communication restrictions for users under 13.
Roblox will restrict kids under 13 from chatting outside of gamesRoblox introduces new child safety features to better protect under-13 users, requiring parental controls for messaging while adjusting content access and ratings.
Roblox Is Part Of An "Active Investigation" By SECRoblox is facing an SEC investigation for possible inflated metrics and safety issues related to child exploitation.
Roblox Is Putting Restrictions On Kids In Social HangoutsRoblox is enhancing protections for users under 13 to combat child exploitation concerns.
Technology Secretary says firms must bake' safety at centre of new productsChild safety in online platforms is a government priority, with a focus on legislation and regulations to protect children from online predators.
Roblox stock falls after Hindenburg blasts the social gaming platform over bots and pedophilesRoblox's stock fell sharply after allegations of inflated user metrics and insufficient child safety protections were made by Hindenburg Research.
With new safety update, Roblox aims to boost protection for young gamersRoblox is enhancing child safety measures with updated parental controls and communication restrictions for users under 13.
Roblox will restrict kids under 13 from chatting outside of gamesRoblox introduces new child safety features to better protect under-13 users, requiring parental controls for messaging while adjusting content access and ratings.
Sorry, Microsoft has fixed the Copilot automatic uninstall bugMicrosoft is reinstating Copilot on some Windows 11 devices after it was uninstalled due to a bug from a recent update.
Roblox's new AI model can generate 3D objectsRoblox is launching Cube 3D, an AI model for efficient 3D object generation, enhancing developer productivity.
GDC 2025: Roblox says its new AI generator will allow groundbreaking '4D creation'Roblox has introduced Cube 3D AI for generating 3D objects from text.
Roblox's new AI model can generate 3D objectsRoblox is launching Cube 3D, an AI model for efficient 3D object generation, enhancing developer productivity.
GDC 2025: Roblox says its new AI generator will allow groundbreaking '4D creation'Roblox has introduced Cube 3D AI for generating 3D objects from text.
Dress to Impress is invading IRL fashion looksDress to Impress on Roblox is influencing fashion trends in the real world through social media, particularly TikTok.
Uh oh, Roblox's Dress to Impress has lost Santa, but it's still sleighing the festive season with new Winter Wonderland eventDress to Impress launches a month-long Christmas event with new outfits, challenges, and a quest to find Santa.
Dress to Impress codes for March 2025The Dress to Impress game offers players free unique clothing items through redeemable codes.New game mode Style Showdown is introduced in March, enhancing the gaming experience.
Dress to Impress codes for February 2025Players can redeem special codes to acquire exclusive clothing items in the Dress to Impress game.
Dress to Impress' holiday update is a giant hunt for Santa ClausDress to Impress launched its Winter Wonderland event, featuring daily rewards, new outfits, and quests from Dec. 14 to Jan. 14.
Dress to Impress is invading IRL fashion looksDress to Impress on Roblox is influencing fashion trends in the real world through social media, particularly TikTok.
Uh oh, Roblox's Dress to Impress has lost Santa, but it's still sleighing the festive season with new Winter Wonderland eventDress to Impress launches a month-long Christmas event with new outfits, challenges, and a quest to find Santa.
Dress to Impress codes for March 2025The Dress to Impress game offers players free unique clothing items through redeemable codes.New game mode Style Showdown is introduced in March, enhancing the gaming experience.
Dress to Impress codes for February 2025Players can redeem special codes to acquire exclusive clothing items in the Dress to Impress game.
Dress to Impress' holiday update is a giant hunt for Santa ClausDress to Impress launched its Winter Wonderland event, featuring daily rewards, new outfits, and quests from Dec. 14 to Jan. 14.
Roblox is getting faster on ChromebooksRoblox is launching an optimized x86 version for Chromebooks, promising improved performance and enhanced gaming experience.
iion Launches World-First Roblox Experience Using a Self-Serve Platform for Chupa Chupsiion's campaign integrates Chupa Chups branding into Roblox, enhancing in-game advertising with interactive player avatars and billboards.
Roblox is still trying to convince lawmakers it's not social mediaRoblox is advocating against being included in legislation aimed at regulating social media for children.
Roblox is the latest target of state kids online safety billsNew York is focusing on online safety for kids, prompting new legislation to address platforms like Roblox that have been previously overlooked.
Roblox is still trying to convince lawmakers it's not social mediaRoblox is advocating against being included in legislation aimed at regulating social media for children.
Roblox is the latest target of state kids online safety billsNew York is focusing on online safety for kids, prompting new legislation to address platforms like Roblox that have been previously overlooked.
RBLX stock plummets 20% after Roblox misses target for daily active usersRoblox's Q4 results indicate a potential slowdown in growth, impacting investor confidence.
Buoyed by Roblox's rise, agency holdcos express confidence in gaming for 2025Gaming agencies have seen unprecedented growth in 2024, largely driven by Roblox.Dentsu has doubled its gaming bookings, with integrated strategies becoming essential.Agency gaming divisions are adapting to align with increasing client interest.
Roblox wars - Irish game developer says he paid thousands in blackmail to catfisher who falsely claimed she was 15Kevin Nolan alleges he was blackmailed by a YouTuber who threatened to mislabel him as a paedophile in a High Court action against Google.
One Piece's new official Roblox game pales in comparison to its knockoffsOne Piece Grand Arena aims to officially leverage Roblox's audience, but faces competition from more popular unofficial games.
RBLX stock plummets 20% after Roblox misses target for daily active usersRoblox's Q4 results indicate a potential slowdown in growth, impacting investor confidence.
Buoyed by Roblox's rise, agency holdcos express confidence in gaming for 2025Gaming agencies have seen unprecedented growth in 2024, largely driven by Roblox.Dentsu has doubled its gaming bookings, with integrated strategies becoming essential.Agency gaming divisions are adapting to align with increasing client interest.
Roblox wars - Irish game developer says he paid thousands in blackmail to catfisher who falsely claimed she was 15Kevin Nolan alleges he was blackmailed by a YouTuber who threatened to mislabel him as a paedophile in a High Court action against Google.
One Piece's new official Roblox game pales in comparison to its knockoffsOne Piece Grand Arena aims to officially leverage Roblox's audience, but faces competition from more popular unofficial games.
Roblox suing to shut down trading on major third-party marketplaceRoblox is suing PlayerAuctions for trademark infringement and seeking to stop the sale of its digital goods.
Making Bank On Fortnite Or Roblox? The IRS Is Onto You This Tax SeasonThe 1099-DA tax form will clarify tax liabilities for digital assets starting in 2025, emphasizing existing responsibilities for virtual profits in 2024.
Roblox is 'pedophile hellscape' and unsafe for kids, says short sellerHindenburg Research accuses Roblox of overstating user metrics, causing a significant drop in the company's stock price.
Report On Roblox Describes It As 'A Pedophile Hellscape For Kids'Roblox's stock fell 9% after a report alleged inflated user metrics and serious safety concerns for children on the platform.
Short sellers accuse Roblox of inflating user stats and enabling child exploitationHindenburg Research's report raises questions about Roblox's user metrics and platform safety, claiming inflated active user counts and engagement statistics.
Why Roblox investors are shrugging off a blistering short-seller reportRoblox's stock dropped 10% after accusations of inflated user numbers but rebounded, reflecting investor confidence in its growth potential.
Trading Near Its 52-Week High, Is Roblox Stock Still a Good Buy? | The Motley FoolRoblox has potential for long-term growth but faces profitability challenges that could pose risks to investors.
Roblox is 'pedophile hellscape' and unsafe for kids, says short sellerHindenburg Research accuses Roblox of overstating user metrics, causing a significant drop in the company's stock price.
Report On Roblox Describes It As 'A Pedophile Hellscape For Kids'Roblox's stock fell 9% after a report alleged inflated user metrics and serious safety concerns for children on the platform.
Short sellers accuse Roblox of inflating user stats and enabling child exploitationHindenburg Research's report raises questions about Roblox's user metrics and platform safety, claiming inflated active user counts and engagement statistics.
Why Roblox investors are shrugging off a blistering short-seller reportRoblox's stock dropped 10% after accusations of inflated user numbers but rebounded, reflecting investor confidence in its growth potential.
Trading Near Its 52-Week High, Is Roblox Stock Still a Good Buy? | The Motley FoolRoblox has potential for long-term growth but faces profitability challenges that could pose risks to investors.
Roblox Shindo Life Codes (January 2025): Free Rell Coins, Spins, and MoreRoblox Shindo Life maintains high player engagement through frequent updates and reward codes that enhance character progression.
Jujutsu Infinite codes for December 2024Players can earn spins in Jujutsu Infinite through active codes for enhanced gameplay experience.
Roblox Blade Ball Codes (December 2024): Free Spins, Tickets, and MoreBlade Ball offers players a competitive Roblox experience enhanced by strategy, timed gameplay, and code rewards.
Roblox: Fruit Battlegrounds Codes (December 2024)Players can use active codes in Roblox: Fruit Battlegrounds to earn gems and improve their gameplay.Codes can be redeemed for significant in-game rewards, enhancing player progression.
Roblox Arm Wrestle Simulator Codes (December 2024)Roblox's Arm Wrestle Simulator provides players with codes that enhance gameplay by unlocking boosts and exclusive rewards, essential for competition.
Roblox MMA Legends Codes (December 2024)MMA Legends on Roblox offers codes for rewards that enhance gameplay and avatar strength.
Roblox Shindo Life Codes (January 2025): Free Rell Coins, Spins, and MoreRoblox Shindo Life maintains high player engagement through frequent updates and reward codes that enhance character progression.
Jujutsu Infinite codes for December 2024Players can earn spins in Jujutsu Infinite through active codes for enhanced gameplay experience.
Roblox Blade Ball Codes (December 2024): Free Spins, Tickets, and MoreBlade Ball offers players a competitive Roblox experience enhanced by strategy, timed gameplay, and code rewards.
Roblox: Fruit Battlegrounds Codes (December 2024)Players can use active codes in Roblox: Fruit Battlegrounds to earn gems and improve their gameplay.Codes can be redeemed for significant in-game rewards, enhancing player progression.
Roblox Arm Wrestle Simulator Codes (December 2024)Roblox's Arm Wrestle Simulator provides players with codes that enhance gameplay by unlocking boosts and exclusive rewards, essential for competition.
Roblox MMA Legends Codes (December 2024)MMA Legends on Roblox offers codes for rewards that enhance gameplay and avatar strength.
Gamefam closes year of growth with 5 of top 15 branded games on RobloxGamefam has exceeded 2.7 billion brand engagements in 2024, making it a leader in the metaverse media space.
No, Dress to Impress is not coming to FortniteRoblox's reliance on user-generated content can lead to confusion about official vs. fan-made games.Team Hive's upcoming game, Fashion Show, is distinct and officially developed for Fortnite, not a Roblox spin-off.
Gamefam closes year of growth with 5 of top 15 branded games on RobloxGamefam has exceeded 2.7 billion brand engagements in 2024, making it a leader in the metaverse media space.
No, Dress to Impress is not coming to FortniteRoblox's reliance on user-generated content can lead to confusion about official vs. fan-made games.Team Hive's upcoming game, Fashion Show, is distinct and officially developed for Fortnite, not a Roblox spin-off.
Merchants' Guide to Metaverse PlatformsThe metaverse remains a valuable space for brands to engage consumers through immersive virtual experiences despite a reduction in hype.
How To Sell on Roblox: Steps for Entrepreneurs (2025) - ShopifyShopify becomes Roblox's first commerce partner, integrating physical goods sales into the gaming platform.
Merchants' Guide to Metaverse PlatformsThe metaverse remains a valuable space for brands to engage consumers through immersive virtual experiences despite a reduction in hype.
How To Sell on Roblox: Steps for Entrepreneurs (2025) - ShopifyShopify becomes Roblox's first commerce partner, integrating physical goods sales into the gaming platform.
The US government wants to start protecting you from Robux scamsCFPB proposes protections for Roblox users against scams; seeks input from players on challenges faced.
What is Clip It? Roblox's social media feature explainedClip It integrates social video sharing into Roblox, enabling users to create content with avatars and targeting diverse niches.
In Graphic Detail: How Sia's Clip It launch shows the power of Roblox for musiciansSia's partnership with Clip It significantly boosted user engagement within Roblox, resulting in increased activity and session time.
What is Clip It? Roblox's social media feature explainedClip It integrates social video sharing into Roblox, enabling users to create content with avatars and targeting diverse niches.
In Graphic Detail: How Sia's Clip It launch shows the power of Roblox for musiciansSia's partnership with Clip It significantly boosted user engagement within Roblox, resulting in increased activity and session time.
Criminals Running Casinos for Children Using RobloxIllegal online casinos are exploiting Roblox accounts for underage gambling, prompting legal action against the parent company for negligence.
Roblox details two new safety policies for protecting childrenRoblox is tightening access for users under 13 to enhance safety and mitigate risks associated with unrated content.
Criminals Running Casinos for Children Using RobloxIllegal online casinos are exploiting Roblox accounts for underage gambling, prompting legal action against the parent company for negligence.
Roblox details two new safety policies for protecting childrenRoblox is tightening access for users under 13 to enhance safety and mitigate risks associated with unrated content.
Roblox tries to skirt app store fees by making Robux worth more on other platformsUsers can get up to 25% more Robux by purchasing through gift cards or on the web rather than app stores.
Roblox wants to reward you for evading app store feesRoblox incentivizes Robux purchases via alternative platforms by offering up to 25% more currency, discouraging app store transactions.Starting Nov. 26, users can redeem gift cards or purchase via computer for better Robux deals.
Roblox tries to skirt app store fees by making Robux worth more on other platformsUsers can get up to 25% more Robux by purchasing through gift cards or on the web rather than app stores.
Roblox wants to reward you for evading app store feesRoblox incentivizes Robux purchases via alternative platforms by offering up to 25% more currency, discouraging app store transactions.Starting Nov. 26, users can redeem gift cards or purchase via computer for better Robux deals.
WPP eyes Gen Z audiences with new Roblox partnershipWPP partners with Roblox to enhance brand engagement with younger audiences via creative training and strategic collaboration.
Roblox is DOWN: Game crashes for thousands of users around the worldRoblox has experienced a global outage, leaving thousands of players unable to access the game.
What is 'pose 28'? Explaining the viral internet movePose 28 is a popular Roblox pose that has influenced real-life trends among younger audiences, especially via platforms like TikTok.
WPP eyes Gen Z audiences with new Roblox partnershipWPP partners with Roblox to enhance brand engagement with younger audiences via creative training and strategic collaboration.
Roblox is DOWN: Game crashes for thousands of users around the worldRoblox has experienced a global outage, leaving thousands of players unable to access the game.
What is 'pose 28'? Explaining the viral internet movePose 28 is a popular Roblox pose that has influenced real-life trends among younger audiences, especially via platforms like TikTok.
Roblox will now give users 25% more of its in-game currency if you buy Robux on its website | TechCrunchRoblox is encouraging purchases of its currency directly from the web, offering 25% more Robux to bypass app store fees.
Roblox ecosystem appears unmoved following report on inflated numbers and child safety issuesHindenburg Research's allegations against Roblox failed to impact investor confidence significantly, as the company showed strong financial performance.
Roblox restricts DMs for kids under 13 and beefs up parental controls in safety pushRoblox is enhancing safety features for younger users by restricting messaging and improving parental controls.
The NFL playbook to reach next-gen fans on Roblox with Nickelodeon's legendary charactersThe NFL partnered with Nickelodeon and Gamefam to create the largest cross-game event on Roblox, effectively engaging Gen Z and Alpha fans.
As programmatic rises on Roblox, in-game studios are feeling the competitionRoblox is shifting focus from bespoke brand activations to programmatic advertising, creating competition among studios and offering brands new advertising opportunities.Marketers are exploring programmatic options on Roblox, highlighting a significant transition in the platform's advertising strategy.
Why political organizers are turning to Roblox to stir up more votesNon-profit collaborates with Roblox developers to drive voter registration for the upcoming presidential election, engaging a large youth audience through interactive gaming.
Irish game developer says he paid out thousands to an alleged blackmailerKevin Nolan alleges he was blackmailed and defamed by a YouTuber, leading to a High Court case against Google.
Strong User Growth and Monetization Strategies Underpin Buy Rating for Roblox - TipRanks.comRoblox's strong user engagement and monetization tools contribute to a bullish outlook, prompting a price target increase to $54.00.
The 22-year-old building Roblox developer tools to make gaming more efficient | TechCrunchZander Brumbaugh shifted from playing Roblox to creating tools for developers, showing the need for better game development resources.
Strong User Growth and Monetization Strategies Underpin Buy Rating for Roblox - TipRanks.comRoblox's strong user engagement and monetization tools contribute to a bullish outlook, prompting a price target increase to $54.00.
The 22-year-old building Roblox developer tools to make gaming more efficient | TechCrunchZander Brumbaugh shifted from playing Roblox to creating tools for developers, showing the need for better game development resources.
I don't let my child use Roblox. Here's why.Roblox, while creative, poses risks for children due to user-generated content that may include inappropriate themes and lack of adequate parental control.
Google and Roblox teamed up on a weird game to teach kids about internet safetyGoogle and Roblox's collaboration aims to educate children on internet safety through an engaging game.
Waiting in virtual lines is apparently the best thing about the Roblox Universal gameRoblox players enjoy 'waiting in line' experiences as a social trend on TikTok, highlighting a unique twist on traditional theme park visits.