#metaverse

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roblox
ReadWrite
3 days ago
Marketing tech

Roblox players will now get virtual ad billboards for virtual worlds

Roblox introduces video ads on virtual billboards within the metaverse to monetize and connect with Gen Z. [ more ]
The Motley Fool
3 days ago
Marketing

1 Growth Stock Down 73% to Buy Right Now | The Motley Fool

Roblox has transitioned from a gaming platform to a comprehensive web destination with advertising and marketing functionalities. [ more ]
Sourcing Journal
1 month ago
Marketing

Hugo Boss Turns to Roblox to Capture Gen Z

Fashion brands like Hugo Boss are entering the metaverse, targeting the younger generation through platforms like Roblox.
Interplay between gaming and fashion is key for brands to engage with Gen Z consumers in innovative ways. [ more ]
VentureBeat
1 month ago
Marketing

Paris Hilton's 11:11 Media publishes case study on branded gaming experience on Roblox

Roblox offers immersive brand engagement
Paris Hilton's success in the metaverse [ more ]
Vogue Business
2 months ago
Marketing

Influencer marketing has arrived on Roblox

Roblox is compared to Instagram for the next generation.
Marketing on Roblox involves sponsored content and influencer partnerships. [ more ]
The Motley Fool
4 months ago
Artificial intelligence

1 No-Brainer Growth Stock Still Down 69% to Buy Hand Over Fist in 2024 | The Motley Fool

Roblox is a leading player in the metaverse and AI industries, offering promising investment opportunities.
Roblox's platform offers a wide range of user-created content, leading to strong growth in both user engagement and revenue. [ more ]
moreroblox
ai
The Daily Upside
3 months ago
Artificial intelligence

Special Report: The Meta Metamorphosis

Facebook (now Meta) is pursuing a wide range of business ventures including the metaverse, AI, and blockchain.
Meta's adaptability is one of its greatest characteristics, evident in its patent filings covering various technologies. [ more ]
The Drum
3 months ago
Artificial intelligence

Marketers, let's look beyond 'the next big thing'

Marketers often focus on the next big thing without considering long-term implementation or impact.
Industry trends like the metaverse and AI have led to a rush to be part of the buzz without fully understanding audience behavior or considering results. [ more ]
Informationweek
3 months ago
Artificial intelligence

AI, the Metaverse, and DEI in the Workplace

The use of AI in Hollywood was a key point of contention during a strike by trade unions representing actors and writers.
The European Union has passed regulations requiring companies to conduct bias assessments on their AI platforms before deployment for employment or worker management. [ more ]
Digital Nation
3 months ago
Artificial intelligence

Understanding the world of AI and robotics at the FAIR

The Festival of AI + Robotics (FAIR) aims to educate and inspire attendees about AI and robotics.
The event will focus on various themes including AI, robotics, metaverse, and neurotechnology. [ more ]
moreai
marketing
Digiday
5 months ago
Marketing

Here's what marketers need to know about Roblox Investor Day 2023

Roblox has over 70 million daily active users, with Gen Z being the top-spending age group on the platform.
There have been over 240 brand activations on Roblox to date.
Roblox is expanding its marketing capabilities to become a conduit for brands in the metaverse. [ more ]
The Drum
5 months ago
Marketing

Does the metaverse still hold promise for retail brands?

Excitement about the metaverse as the next big thing in marketing has waned.
Investment in VR-based experiences and the metaverse has decreased significantly.
AI has overshadowed public interest in the metaverse. [ more ]
moremarketing
Linkedin
3 days ago
Artificial intelligence

How Generative AI Will Accelerate Other Cutting-Edge Technologies

Generative AI is being accelerated by other cutting-edge technologies and is poised to accelerate other technologies in return. [ more ]
The Seattle Times
3 months ago
Artificial intelligence

Chief metaverse officers are out and AI is in

Metaverse executives are being replaced by AI leaders as businesses shift their focus from the metaverse to artificial intelligence.
Businesses are investing heavily in AI technology and talent, with compensation packages averaging well above $1 million for AI leaders. [ more ]
The Economic Times
3 months ago
Artificial intelligence

AI officer is the hot new job that pays over $1 million

Publicis Groupe's lion-headed digital avatar, Leon, was replaced by AI executives in the metaverse space.
Companies are shifting their focus from the metaverse to artificial intelligence, leading to a reshuffling of executive roles.
Businesses are investing heavily in AI talent, with compensation packages averaging over $1 million. [ more ]
Engadget
3 months ago
Artificial intelligence

Mark Zuckerberg is the latest billionaire who wants to create artificial general intelligence

Meta is reorganizing its AI teams to focus on creating artificial general intelligence (AGI) and improving the metaverse.
The company is merging its Fundamental AI Research (FAIR) team and its team focused on generative AI experiences. [ more ]
Digiday
1 day ago
Marketing

Why The Voice is investing in a cross-platform metaverse strategy

The Voice expands into the metaverse to enhance fan engagement and leverage brand presence without the need for regional partners. [ more ]
The Drum
1 month ago
Marketing

The Drum

Virtual influencers are gaining popularity in the metaverse, with engagement rates sometimes higher than human influencers.
There is a debate regarding the tradeoff between creativity and authenticity when it comes to virtual influencers. [ more ]
Adweek
2 months ago
Marketing

How Puma Measures Success Across New Tech

Puma embracing new technology platforms like NFTs and metaverse
Success metrics in metaverse platforms and technology adoption for Puma [ more ]
Digiday
5 months ago
Marketing

Why a top Fortnite Creative studio sees opportunity in Roblox

Roblox is considered the most effective entry point to the metaverse for brands.
Atlas Creative, the leading Fortnite studio, is expanding into Roblox to reach consumers inside virtual space. [ more ]
Vogue Business
5 months ago
Marketing

The fashion exec's guide to gaming

Gaming has become a key player in the fashion industry, particularly in targeting Gen Z consumers.
Video game platforms offer new opportunities for revenue generation and serve as a testing ground for the metaverse. [ more ]
Modern Retail
5 months ago
Marketing

Virtual stores are taking center stage in brands' holiday metaverse strategies

Retailers are increasingly turning to virtual stores in the metaverse as a format of choice for the holiday season.
Convenience and customization are driving consumer interest in metaverse stores.
While some brands have scaled back their metaverse strategies, there is still growing interest and engagement in virtual spaces like Roblox. [ more ]
Adweek
3 weeks ago
Business intelligence

TechMagic Podcast: RIP Apple Car, Hello Apple Robots

Cathy Hackl is a leading authority in emerging tech, spatial computing, and gaming, advising major brands on virtual spaces and emerging tech journeys. [ more ]
Flipboard
3 months ago
Business intelligence

What Will The Metaverse Look Like in the Future? | Flipboard

Sandbox co-founder discusses metaverse developments and India as its largest market
Insights on revolutionizing fan experiences and brand imaging in the metaverse [ more ]
VG247
1 month ago
Video games

"Not even GTA 6 would make them delay it," Capcom insider on Monster Hunter Wilds release window

Monster Hunter Wilds is set to release in the first quarter of 2025 and has been in development since 2019.
The game will be fully open-world, more experimental, and is expected to feature massive monster encounters. [ more ]
eLearning Industry
2 months ago
Privacy professionals

Safeguarding The Virtual Realm: Best Practices For Secure Metaverse Experiences

Prioritize cybersecurity measures for secure Metaverse app development.
Conduct a security risk assessment to identify and address vulnerabilities. [ more ]
Acm
3 months ago
Digital life

The State of the Metaverse

The metaverse has the potential to generate up to $5 trillion in value by 2030.
The manufacturing industry is leading the way in utilizing the metaverse for business purposes. [ more ]
Social Media Today
3 months ago
Growth hacking

Snapchat Adds More Users, Posts Lower Than Expected Revenue in Q4

Snap is shifting their focus towards community growth in mature geographies like North America and Europe.
Snap's recent report marks six consecutive quarters of single-digit growth or decline at the app. [ more ]
Social Media Today
3 months ago
Growth hacking

Snapchat Adds More Users, Posts Lower Than Expected Revenue in Q4

Snap is shifting its focus towards community growth in North America and Europe.
Snap's growth has been stagnant over the past six quarters. [ more ]
english.elpais.com
3 months ago
Education

Classes in the metaverse are now real

Virtual reality headsets have the potential to revolutionize education by providing immersive experiences.
The metaverse, a parallel virtual universe, offers opportunities for educational content creation and transactions using cryptocurrencies. [ more ]
Theuxda
3 months ago
UX design

Case Study: AI-Powered Spatial Banking for Apple Vision Pro * UXDA | Financial UX Design

AR/VR technology has not yet gone mainstream due to complex and inconvenient user experiences.
Apple Vision Pro aims to reinvent the Metaverse and bring VR/AR into the mainstream. [ more ]
Entrepreneur
3 months ago
Web design

How Web 3.0 Is Shaping the Next Digital Frontier | Entrepreneur

Web 3.0 concepts include decentralization, blockchain, cryptocurrency, and the Metaverse.
Major challenges for Web 3.0 include scalability, interoperability, and centralization. [ more ]
Creative Bloq
3 months ago
Graphic design

MESHfair announces 2024 Open Call for 3D, Metaverse and VR Artists

MESHfair launches its Open Call for the second edition of the virtual art fair for 3D, metaverse, and VR creators
Thirty artists will be selected from the Open Call by leading galleries including Unit London, Vellum LA, Artcrush, and OFFICE IMPART [ more ]
Yanko Design - Modern Industrial Design News
3 months ago
Design

We checked out The World's First "Aroma Speaker" at CES 2024 - Yanko Design

The Aroma Speaker 60 is a speaker that can project both sound and scents up to 6.5 feet.
By combining audio and scents, the Aroma Speaker 60 aims to create a more immersive experience in the metaverse. [ more ]
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