Super League has purchased Supersocial, a Roblox specialist, to amplify brand world-building opportunities for advertisers. This acquisition comes amid challenges in proving the advertising viability of Roblox. Analysts anticipate this deal may trigger further consolidations within the metaverse production sector. The combined talents of both companies will now represent a significant footprint in the Roblox market, with 49 games and an impressive number of visits and ad impressions. Super League plans to drop the Supersocial brand while integrating its portfolio, further enriching its advertising offerings.
The acquisition of Supersocial by Super League represents a strategic move to enhance brand world-building capabilities within the Roblox ecosystem amid growing advertising potential.
Following the acquisition, the combined Super League and Supersocial will have a presence in 49 Roblox games, achieving approximately 390 million visits and 3 billion ad impressions.
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