fromMarketing Dive
1 day agoWPP rolls production capabilities into new WPP Production unit
WPP is consolidating its production capabilities, including those from its global production company Hogarth, into one integrated unit called WPP Production, per a The consolidated unit will officially launch on Feb. 23 and will be led by Richard Glasson, who has been global CEO of Hogarth. WPP Production will employ more than 10,000 people in more than 40 locations across the globe. operate under a single global platform to foster collaboration. WPP Production also aims to tap into "the transformative power of generative AI" through virtual and hybrid production using the network's WPP Open operating system.
Marketing tech

