"WPP is consolidating its production capabilities, including those from its global production company Hogarth, into one integrated unit called WPP Production, per a The consolidated unit will officially launch on Feb. 23 and will be led by Richard Glasson, who has been global CEO of Hogarth. WPP Production will employ more than 10,000 people in more than 40 locations across the globe. operate under a single global platform to foster collaboration. WPP Production also aims to tap into "the transformative power of generative AI" through virtual and hybrid production using the network's WPP Open operating system."
"In today's fragmented, always-on media environment, marketers' content needs are consistently present and regularly changing. In comments to , Glasson said WPP's clients are hungry for different types of content tailored to different purposes and media."
WPP is combining its production capabilities, including those from Hogarth, into a single integrated unit named WPP Production. The unit will launch on Feb. 23 and will be led by Richard Glasson, formerly global CEO of Hogarth. WPP Production will include more than 10,000 employees across more than 40 global locations. The operation will use a single global platform to foster collaboration. WPP Production plans to leverage generative AI through virtual and hybrid production methods, using the network's WPP Open operating system. Marketers face continuous, changing content needs that require varied content for different purposes and media.
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