"Gamers are split across 3 main gaming modes; Mobile, Console or PC, with each serving their own purpose for brands and content creators."
"Over the last few years, consumers spent as much time playing mobile games as using social media, which accounts for around 35% of total screen time."
"The ability to have a streamlined approach from content piece to purchase for mobile gaming is a real benefit that many gaming brands have looked to capitalise on."
"Our typical acquisition-focused campaigns at Influencer take a hybrid approach of creator content and paid distribution, allowing us to create engaging content that drives organic performance."
The pandemic has reignited interest in gaming, leading to increased engagement across various platforms. Mobile gaming has gained prominence, with consumers spending as much time on mobile games as on social media. This shift has allowed brands to adopt a direct-to-consumer approach, leveraging content creators for acquisition-focused campaigns. The hybrid strategy of combining creator content with paid distribution optimizes audience targeting and enhances performance metrics, making mobile gaming a competitive landscape for brands.
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