"Decentraland's launch on the Epic Games Store represents an attempt to solve a distribution problem that no amount of blockchain architecture could fix on its own."
"Yemel Jardi, executive director of Decentraland, framed the launch in distribution terms rather than technological ones, emphasizing how Epic Games strengthens access to Decentraland."
"The mobile launch follows a similar logic, as mobile devices command 71.55 percent of the social gaming market, highlighting the need for Decentraland to adapt."
Decentraland has launched on the Epic Games Store and released an Android app, with an iOS version forthcoming. This strategy aims to increase user engagement by meeting potential users on established platforms. The Epic Games Store has a significant user base, with 317 million registered users and high monthly activity. Decentraland's executive director emphasized the importance of distribution over technology, aiming to enhance visibility and accessibility. The mobile app launch aligns with the trend of mobile devices dominating the social gaming market.
Read at TNW | Android
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