"On March 31, Roblox launched its new Makeup feature, allowing creators to make and sell avatar items that can overlay on players' virtual faces. This update came with a sponsor."
"Ahead of the feature's public launch, the cosmetics brand e.l.f. Beauty worked with the Roblox tech team to fine-tune the offering and collaborated with the Roblox design studio Kestrel to develop five looks."
"e.l.f. offered the developed looks for sale shortly after the Makeup feature launch on both Roblox's marketplace and inside Glow Up and e.l.f. Up, e.l.f. Beauty's owned Roblox experiences."
Roblox introduced a new Makeup feature on March 31, enabling creators to design and sell avatar items for players' virtual faces. This update was sponsored by e.l.f. Beauty, which collaborated with Roblox's tech team to refine the feature. The partnership resulted in five unique looks developed by the Roblox design studio Kestrel, available for purchase on Roblox's marketplace and within e.l.f. Beauty's own Roblox experiences, Glow Up and e.l.f. Up. This initiative marks a strategic move for Roblox to monetize through ads and sponsorships.
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